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Dorel ‘Juvenile’ is one of three industry segments that Dorel Industries operates in. The parent company is a global giant with annual sales of US$2.7 billion, employing approximately 11,500 people in its divisions located in across twenty-five countries. It completed its public offering in July 1987 following a merger between Dorel Co. Ltd., a juvenile products company founded by Leo Schwartz in 1962 and Ridgewood Industries, a ready-to-assemble (RTA) furniture company established by Martin Schwartz, Jeff Segel and Alan Schwartz in 1969. It established Dorel U.K. in 1988 and continues to grow steadily, both organically and through a series of strategic acquisitions including Tiny Love in 2014.
Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they are a must-have component of the distributed brands to independent retailers by Baby Brands Direct.
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A giant within the world of the nursery industry they tread with meticulous delicacy, using the moto ‘Care for Precious Life’. They strive to study and understand the complexities of family life, what it is to be a parent and to use this understanding to develop smart child mobility and caring solutions.
Dorel Juvenile's portfolio of brands that are wholesaled by Baby Brands Direct include Tiny Love, Safety First and Baby Art. Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will carry the ranges.’
Baby Brands Direct distributes the hit baby journal that sold more than 350.000 copies and is now available in unisex, pink girl and blue boy themed editions. Our customers have also enjoyed successful sales of pregnancy, grandparents, baby to five, mother and toddler journals. Our latest top rated items are the deluxe unisex design and my baby’s first year journal. You will also find Tiny Love double sided books that accompany baby as his sense of sight develops over the first months of his life. Our Baby & Toddler books recommendations include soft books in different colour schemes with textures and sounds to stimulate the senses.
Holding on memorable moments is as important as looking after for the little ones. With our versatile books and journals range, you can also hold on successful merchandise.