Dorel ‘Juvenile’ is one of three industry segments that Dorel Industries operates in. The parent company is a global giant with annual sales of US$2.7 billion, employing approximately 11,500 people in its divisions located in across twenty-five countries. It completed its public offering in July 1987 following a merger between Dorel Co. Ltd., a juvenile products company founded by Leo Schwartz in 1962 and Ridgewood Industries, a ready-to-assemble (RTA) furniture company established by Martin Schwartz, Jeff Segel and Alan Schwartz in 1969. It established Dorel U.K. in 1988 and continues to grow steadily, both organically and through a series of strategic acquisitions including Tiny Love in 2014.
Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they are a must-have component of the distributed brands to independent retailers by Baby Brands Direct.
There’s nothing more important to a parent than the safety of their baby. Parents all over the world invest in safety gates and equipment with statistics showing that buyers prefer premium and trusted goods. Baby Brands Direct has recognized the market potential of this sector and has been continuously offering retailers high quality items at wholesale prices. From safety gates to stop nasty falls down the stairs, to locking accessories we can provide your store with all of the most vital safety equipment available. The following pages also present you with play pens, gate extensions and creative night lights.
Shop our great offers of home safety equipment ranging from guards sockets, corner cushion, locking drawer and variety of locks. Choose from a variety of designs, shapes and sizes to suit any of your clients’ needs. Uncover top industry leaders like Lindam, Safety First, BabyMoov, Beaba, Brother Max and Boon Glo. Stocking award winning brands has always worked in favour for our returning and loyal clients who have been enjoying selling top rated and premium products.
A giant within the world of the nursery industry they tread with meticulous delicacy, using the moto ‘Care for Precious Life’. They strive to study and understand the complexities of family life, what it is to be a parent and to use this understanding to develop smart child mobility and caring solutions.
Dorel Juvenile's portfolio of brands that are wholesaled by Baby Brands Direct include Tiny Love, Safety First and Baby Art. Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will carry the ranges.’
Baby Brands Direct not only stocks the latest innovations in safety equipment, but we are proud ambassador of our suppliers’ business visions and missions. BabyMoov, one of our premium contractor, has committed to ‘’reinvent the everyday life of parents by providing reliable, highly designed and technologically advanced products driven by parent’s input. We are happy to pass on those values to our clients whose businesses have been building stronger reputations every time they shop with us.
We understand that retailers have to quickly respond to end users’ demands. That is why we offer you effortless ordering process, quick and secure delivery, unbeatable price points, free to download images as well as comprehensive products descriptions. Having done so, we have been successfully operating the safety equipment sector.