Safety Gates & Equipment
  • About
  • More Info
  • Resources

A trusted brand within Dorel Juvenile's portfolio, Safety First’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home. This sign is still part of the collection and has to date sold millions of units globally.

The brand expanded its collection to support baby through its development stages and activities, giving parents peace of mind that they do so safely. Baby Brands Direct wholesales Safety First products from nursery categories including Bathtime, Safety Gates, Home Proofing and Travel Accessories, covering items such as their iconic swivel seat, to baby grooming kits, to independent retailers. The brands states, “We attribute our continued success to an unwavering commitment to child safety, innovation, quality and value. It’s what parents look for from Safety 1st, and what we are proud to continuously deliver”.

There’s nothing more important to a parent than the safety of their baby. Parents all over the world invest in safety gates and equipment with statistics showing that buyers prefer premium and trusted goods. Baby Brands Direct has recognized the market potential of this sector and has been continuously offering retailers high quality items at wholesale prices. From safety gates to stop nasty falls down the stairs, to locking accessories we can provide your store with all of the most vital safety equipment available. The following pages also present you with play pens, gate extensions and creative night lights.

Shop our great offers of home safety equipment ranging from guards sockets, corner cushion, locking drawer and variety of locks. Choose from a variety of designs, shapes and sizes to suit any of your clients’ needs. Uncover top industry leaders like Lindam, Safety First, BabyMoov, Beaba, Brother Max and Boon Glo. Stocking award winning brands has always worked in favour for our returning and loyal clients who have been enjoying selling top rated and premium products.



Safety Gates & Equipment Categories

Dorel Industries Inc. is a world class juvenile products and bicycle company that takes prides in its mission to create style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Their Juvenile division houses powerfully branded products including Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort.

Commenting on the distribution of Safety First baby and nursery products through wholesaler Baby Brands Direct, Keith Belch of Dorel Group says, ‘We are confident that independent retailers will have great success with the brand that is competitively priced, well packaged and recognised.’


Baby Brands Direct not only stocks the latest innovations in safety equipment, but we are proud ambassador of our suppliers’ business visions and missions. BabyMoov, one of our premium contractor, has committed to ‘’reinvent the everyday life of parents by providing reliable, highly designed and technologically advanced products driven by parent’s input. We are happy to pass on those values to our clients whose businesses have been building stronger reputations every time they shop with us.

We understand that retailers have to quickly respond to end users’ demands. That is why we offer you effortless ordering process, quick and secure delivery, unbeatable price points, free to download images as well as comprehensive products descriptions. Having done so, we have been successfully operating the safety equipment sector.