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‘Despicable Me’ is a computer-animated comedy film franchise distributed by Universal Pictures and produced by Illumination Entertainment. The key characters include: Gru, a super-villain (who later becomes a dad and superhero), his yellow-coloured Minions and his three orphan kids, Margo, Edith and Agnes. The characters world-wide popularity began with its 2010 film, Despicable Me, and its 2013 sequel, Despicable Me 2.

The movie ‘Minions’, was released in the summer of 2015 and grossed over $1 billion, making it the 23rd film to gross over $1 billion and the 3rd animated film to achieve this after Disney’s Toy Story 3 and Frozen. The film is about the exciting adventure of the Minions, serving history's most ambitious villains and destroying all the bad guys through their ineptitude. The story picks up in 1968, where they compete for the right to be engaged by Scarlet Overkill, the first stylish and ambitious female super-villain. Baby Brands Direct is a keen distributor of Minions merchandise serving supply primarily to gift and toy retailers.

From a complete indoor baby’s and toddler’s gear to a complete outdoor kit of travel equipment, bags and outdoors essentials. Baby Brands Direct wholesales high rated items like travel and safety mirrors, car & pram seat inserts, baby carries, sunglasses, car window sun shades, pram & stroller accessories, baby & child reins, tents, paddling pools & play pens, car travel accessories, changing bags, kids bags and purses.

Our partner suppliers are well-known industry leaders with reputations standing for innovative and quality driven companies. Retailers have trusted our extensive merchandise while enjoying high profits and positive customers’ feedbacks. The following pages represent you with the latest trendy goods in a diverse range of designs, colours and sizes to suit parents’ lifestyles preferences. With our quick ordering process and fantastic price points, you can also tap into the growing industry sector, offering your clients a competitive product’ assortment along with quality and value. Follow the latest trends leveraging favourite children’s TV shows characters to attract customers’ attention and turn their interest into a purchase.


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The Despicable Me franchise has catapulted Universal Studios as a major player in the animated movie and game industry. It also houses a simulator ride attraction ‘Despicable Me: Minion Mayhem’ at the Universal Studios Florida and Universal Studios Hollywood. The licence has become a huge success with every child and parent familiar with the cheerful and hilarious personality of the little yellow organisms. With an ever growing Facebook fan page of over 4.5mn followers their posts are regularly seen on social media quoting various jokes and hence the licence continues to grow in consumer’s hearts.

Merchandise sales are expected to be maintained at levels of approximately $70million a year and escalated with promotional campaigns ranging from being starred on McDonald’s Happy Meals to special edition Tic-Tacs! Retailers can be sure that these popular children’s characters will stay ever-green and can stock up on Minions merchandise from multi-award winning wholesaler Baby Brands Direct with confidence.


As a business to business dealer, we have made sure our selection comprises of functional and favourite baby products of all time. We have also strictly selected safe and reliable goods that parents trust and therefore buy into. Discover award-winning brands like Lindam, Munchkin, JJ Cole and many other experts in the baby industry. Browse our catalogue and find the Babymoov Anti UV umbrella protecting children from the sun and the rain or Tomy’s 3 in 1 carrier, allowing baby to sit forwards and backwards and even in back pack mode.

Baby Brands Direct is a worldwide distributor who gives you an access to stock that often retailers cannot find locally. With the dynamics of the industry, retailers can enjoy drop shipping services, free to use and professionally organised products’ descriptions, images and CVs files.