Activity Toys & Crafts
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Husband and wife team, Victor and Rita Bertrand, started the Canadian toy company in 1967 as Ritvik Toys and its most popular line soon became its construction plastic brick toys now known as Mega Bloks. The Company remained under the same family’s ownership until Mattel acquired it in 2014 for an estimated $460million. The brand is universally recognised as the number 2 brand in the $4 billion construction building sets category and was credited in the Honda Element advert where its bricks fell from the sky to assemble a full sized vehicle.

The blocks that snap together, compared to Lego, provide for a larger age group with ranges developed to be specifically appropriate from an age of 1year and are comparably more affordable. The construction toys are marketed for unisex use and offer themes developed specifically for each gender as well as having a licenced range including the Minions, Thomas and Friends and CAT. This reputable property and category of toys distributed by Baby Brands Direct offers retailers immediate access to a new market sector.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts Categories

Mega Bloks state that its ‘mission is to nurture creativity in every child and every family’, however it delivers much more than this. It is well documented and proved that construction toy play is beneficial for building social skills and building trust in others because it acts as a collaborative task where individuals have to cooperate in order to finish the task. In addition, children who complete models using toy building blocks have much better spatial ability than children who do not complete such models. Studies also reveal that autistic children who played with building blocks were motivated to initiate social contact with children their age, they were able to maintain and endure contact with those children, and they were also able to surpass the barriers of being withdrawn and being highly structured. It is therefore understandable that Baby Brands Direct is particularly proud to be able to offer supply of these valued toys to retailers from its wholesale website.

John White, Key Account Manager for Mattel says, 'We are delighted to work with Baby Brands Direct to offer Mega Bloks to independent nursery retailers. Mega Bloks is the only blok size that is suitable from 12 months + allowing children to develop core skills encouraging early learning and development through building, colours, patterns, counting, letters and lots more.  It inspires creativity, imagination and discovery through endless construction play.” 


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.