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The Dreamgenii pillow was developed by a mum who was suffering with sleep problems during her pregnancy and wanted to help other women like her get a comfortable nights sleep. 96% of women experience sleeping problems while pregnant, so this is a real problem for plenty of expecting mums. The unique Dreamgenii design was created to help to support, not only a pregnancy bump, but also the back and knees - all of which are put under strain during pregnancy. As well as helping achieve a great nights sleep, the Dreamgenii moulds around the body so that it doesn’t take up all of the bed. The Dreamgenii has received a great response from mums and midwives and has now become a global market leader with their effective and affordable products. Baby Brands Direct are pleased to be working with Dreamgenii and to be able to offer their range of products to our retailers.

Baby Brands Direct only stocks the highest quality furniture and furnishings from reputable brands in the industry, including: Bright Starts, Babymoov, East Coast and Mothercare. We offer retailers a variety of styles and price points with quality guarantees. Browse through our extensive catalogue of blankets, mosses baskets & stands, baby cribs, junior beds, swaddles, safety rails, cots, dressers, drawers & nursery furniture, sleepsuits, sleep bags & gowns, positioners & pillows, cot top changers and mattresses. As an award winning wholesaler, Baby Brands Direct also supplies matching wardrobes, drawers and room sets.

Expectant parents spend a lot of time in decorating the baby’s nursery as this is one of the biggest financial investments they make. Offering variety is fundamental; however safety and quality are even more important buying factors from a parent stance. We have made sure we offer diverse range and long-lasting furniture items so your customers buy from you and recommend you to others. Essentially, furniture and furnishings are inventories with high profit margins. Retailers can benefit from a complete list of décor ideas at unquestionably good prices.


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Multi-award winning wholesaler, Baby Brands Direct, has a range of Dreamgenii products available for retailers to take advantage of. Dreamgenii is an innovative brand that produces brilliant support pillows for pregnant women. The unique 7 shape of the pillow is designed to support the bump, knees and back - meaning that mum can have a comfortable night's sleep. With 96% of pregnant women suffering from sleeping problems, this is an essential product for many expectant mums and will be a brilliant item for retailers to obtain for their stores.,

Baby Brands Direct is a drop ship supplier to a global clientele. Our furniture and furnishings category showcases high in demand and fast moving items.From the classic Very Hungry Caterpillar to the baby giant Mothercare, our blankets are made with real quality and care for your wholesale needs. Our partnership with the renowned brand Lindam means we can bring you the latest products in their range of baby safety rails. Over 50 years the UK based brand East Coast has been bringing you evergreen classics with innovative twists. You will find solid hardwood nursery furniture like customers’ favourites oak dressers and drawers. With the ease of ordering you get, you can even more easily diversify your product’s line.