Activity Toys & Crafts
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Established in 2006, Paper Projects is the official UK licensee for best loved character properties on sticker packs. Their licences cover the UK’s most popular brands, ranging from the hottest new online sensations to ever loved book titles and our favourite on screen faces. They also work with other licensees on the distribution of their product, including Disney lines, so they can offer a number of lines that complement their own product range.

Paper Projects also provides a fantastic range of generic items. In a variety of formats, such as puffy, foam and sparkle, the best boys and girls themes can be found to decorate school books, stationary and bedrooms.

Multi-award winning wholesaler, Baby Brands Direct, is proud to be able to offer retailers brilliant stickers from Paper Projects, as these products are a fantastic addition to any toy and gift retail store!

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts Categories

Multi-award winning baby and nursery wholesaler, Baby Brands Direct, are pleased to offer retailers Paper Projects licensed stickers, available to buy wholesale! Licensed products include Hello Kitty, Peppa Pig and Minions - fun and trendy characters that kids love. Stickers are perfect for crafts, as well as for educational and reward purposes. Paper Projects stickers are a wonderful, low cost way to offer consumers a range of fun branded products. They are perfect pocket money products and can be used by kids, teachers and parents!,

Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.