Activity Toys & Crafts
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These toys bring elegance and luxury to any store display and equally ensure a donor of these products makes a significant impact of delight on its beneficiary. Designed in the UK, the quintessentially British sophistication and quirkiness of the nursery products combined with high quality workmanship make for perfect gifts to be passed through generations.

Baby Brands Direct is the exclusive UK wholesaler of the multi-award winning Little Bird Told Me range. The collection is inspired from historic play values that are considered to generate the most creative and impulsive play; stimulating the best free form imaginative child play. As a result these toys that span a category of rocking horses, cot mobiles, gym and plush toys have minimal if any battery operated or electronic parts. The Company also upholds eco-friendly values in its use of sustainable, biodegradable or recyclable materials where possible. It consciously ensures every effort is made to reduce the need for plastic packaging or plastic bags, instead opting for tissue paper or cardboard where needed.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.

 

Activity Toys & Crafts Categories

These nursery products are manufactured to last, where quality really is a key component of the brand and is therefore very well suited to be sold via an independent store. Consumers often visit their local stores in the hope of finding something different that speaks quality and delivers a unique pleasure in its discovery; this brand delivers exactly that.

Stephen Hey, comments, ‘We have a strong relationship with Baby Brands Direct, having worked with the specialist wholesaler since 2009. They share our enthusiasm to make the world of little people and grown-ups that little bit more special and highly value the market positioning of the Little Bird Told Me nursery brand.’

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Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.