Gyms, Tummy Time & Playmats
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These toys bring elegance and luxury to any store display and equally ensure a donor of these products makes a significant impact of delight on its beneficiary. Designed in the UK, the quintessentially British sophistication and quirkiness of the nursery products combined with high quality workmanship make for perfect gifts to be passed through generations.

Baby Brands Direct is the exclusive UK wholesaler of the multi-award winning Little Bird Told Me range. The collection is inspired from historic play values that are considered to generate the most creative and impulsive play; stimulating the best free form imaginative child play. As a result these toys that span a category of rocking horses, cot mobiles, gym and plush toys have minimal if any battery operated or electronic parts. The Company also upholds eco-friendly values in its use of sustainable, biodegradable or recyclable materials where possible. It consciously ensures every effort is made to reduce the need for plastic packaging or plastic bags, instead opting for tissue paper or cardboard where needed.

Baby Play is crucial for a child's social, emotional, physical, and cognitive development. It is a child's way of learning about his body and the world. Play gyms, tummy time and mats represent a safe environment for such exploration. Baby Brands Direct, a dedicated nursery wholesaler, has stocked an exclusive range of play gyms, mats and tummy time mats, activity gyms with tummy time support, plush playmats and large playmats available to global retailers.

Baby Brands Direct is delighted to have obtained the distribution rights of award-winning brands including Fisher-Price, Tiny Love, Hauck, Disney, Bright Starts, Baby Einstein and Lamaze to present you with the best wholesale prices. Discover a variety of themes and designs from rainforest and princesses gyms to musical activity gyms. Keep in trend with playmats from the favourite children TV shows and stock functional quality goods that are preferred by parents.

Gyms, Tummy Time & Playmats Categories

These nursery products are manufactured to last, where quality really is a key component of the brand and is therefore very well suited to be sold via an independent store. Consumers often visit their local stores in the hope of finding something different that speaks quality and delivers a unique pleasure in its discovery; this brand delivers exactly that.

Stephen Hey, comments, ‘We have a strong relationship with Baby Brands Direct, having worked with the specialist wholesaler since 2009. They share our enthusiasm to make the world of little people and grown-ups that little bit more special and highly value the market positioning of the Little Bird Told Me nursery brand.’


Gyms, Tummy Time and Playmats step in when parents need to rest and baby needs to be entertained. Of all the myriad potential purchases that a new parent can make, a good play mat or activity gym is among the most likely to earn its keep. A safe, comfortable and stimulating place where the infant is happy to lie, and later sit, is likely to prove invaluable.

A recent growth in purchasing large playmats has been observed as tummy time can help babies develop strong head, neck and shoulder muscles and promote certain motor skills. Tummy time can also prevent the back of baby's head from becoming flat. Research also suggests that babies who spend time on their tummies crawl on their stomachs earlier than do babies who do not practice tummy time. With all this essential information is no wonder that sales keep rising. Browse the following pages to uncover more benefits of our baby products that will boost your trade too.