Plush Toys & Activities
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These toys bring elegance and luxury to any store display and equally ensure a donor of these products makes a significant impact of delight on its beneficiary. Designed in the UK, the quintessentially British sophistication and quirkiness of the nursery products combined with high quality workmanship make for perfect gifts to be passed through generations.

Baby Brands Direct is the exclusive UK wholesaler of the multi-award winning Little Bird Told Me range. The collection is inspired from historic play values that are considered to generate the most creative and impulsive play; stimulating the best free form imaginative child play. As a result these toys that span a category of rocking horses, cot mobiles, gym and plush toys have minimal if any battery operated or electronic parts. The Company also upholds eco-friendly values in its use of sustainable, biodegradable or recyclable materials where possible. It consciously ensures every effort is made to reduce the need for plastic packaging or plastic bags, instead opting for tissue paper or cardboard where needed.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities Categories

These nursery products are manufactured to last, where quality really is a key component of the brand and is therefore very well suited to be sold via an independent store. Consumers often visit their local stores in the hope of finding something different that speaks quality and delivers a unique pleasure in its discovery; this brand delivers exactly that.

Stephen Hey, comments, ‘We have a strong relationship with Baby Brands Direct, having worked with the specialist wholesaler since 2009. They share our enthusiasm to make the world of little people and grown-ups that little bit more special and highly value the market positioning of the Little Bird Told Me nursery brand.’

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According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.