Point of Sale
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These toys bring elegance and luxury to any store display and equally ensure a donor of these products makes a significant impact of delight on its beneficiary. Designed in the UK, the quintessentially British sophistication and quirkiness of the nursery products combined with high quality workmanship make for perfect gifts to be passed through generations.

Baby Brands Direct is the exclusive UK wholesaler of the multi-award winning Little Bird Told Me range. The collection is inspired from historic play values that are considered to generate the most creative and impulsive play; stimulating the best free form imaginative child play. As a result these toys that span a category of rocking horses, cot mobiles, gym and plush toys have minimal if any battery operated or electronic parts. The Company also upholds eco-friendly values in its use of sustainable, biodegradable or recyclable materials where possible. It consciously ensures every effort is made to reduce the need for plastic packaging or plastic bags, instead opting for tissue paper or cardboard where needed.


Point of sale is a simple marketing strategy that helps business bottom line and drives sales. Baby Brands Direct has been always assisting clients in growing their businesses. That is why, along with our partnering brands, we have put together a collection of sales material for you. Discover effective marketing tools like display stands, brands’ catalogues, window stickers, shelf wobblers, edges and headers as well as information leaflets. Accelerate your sales with our collection of bright, appealing designs to grab attention and increase awareness of brands and products. You can communicate clear and consistent messages that turn interest into a purchase. Point of sales gives value to your customers and enhances the shopping experience by adding visually interactive content.

Point of sales has been a very successful category ever since introduced on our website for both newcomers and senior retailers in the industry. We will continue upgrading our catalogue with the latest material that our partners offer and communicate with you effective practices that suit your business’ objectives.


Point of Sale Categories

These nursery products are manufactured to last, where quality really is a key component of the brand and is therefore very well suited to be sold via an independent store. Consumers often visit their local stores in the hope of finding something different that speaks quality and delivers a unique pleasure in its discovery; this brand delivers exactly that.

Stephen Hey, comments, ‘We have a strong relationship with Baby Brands Direct, having worked with the specialist wholesaler since 2009. They share our enthusiasm to make the world of little people and grown-ups that little bit more special and highly value the market positioning of the Little Bird Told Me nursery brand.’


Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.

Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!