Cot mobiles and soothers are almost always a purchase subsequent to an essential purchase of a cot for their decorative and functional appeal. They are often an impulse purchase based on the design, price and brand awareness. They also constitute a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products Baby Brands Direct stocks leading brands such as Tiny Love, and Fisher-Price and TV licensed mobiles. The range covers a variety of price points and designs for retailers to stock.
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FREEBIES from Fisher Price!
Fisher Price is a brand much loved by parents. This is not only because their products are great but also because Fisher Price are extremely proactive at marketing their products to consumers. Their recent marketing campaign to promote their Milestones campaign has been developed to highlight easily to parents the stages of development a baby reaches as they grow. The simple colour coded graphics make it easy for parents to choose the right product at the right time.
In addition, they have also developed some great FREEBIES for retailers to give to their customers including their new magalog, which is a mini catalogue featuring their products, the product features, age suitability and easy to follow comparison tables all grouped into categories for ease of comparison. This is a great catalogue for retailers to keep in store to show their customers products they may not have in stock.
Not only that, but they have also developed 'My baby's first year' calendar, which is a lovely little booklet for parents to record all the changes their baby makes month by month alongside a guideline of the development stages they may expect in their baby's first year along with what Fisher Price products would be suitable to aid development at that time.