Since its creation, the Company has produced approximately 5,000 different toys. It started with wooden toys in the 1930s and progressed to plastic toys in the 1950s when the advantages of durability and ability to produce brighter coloured, detailed toys became apparent. The last decade has seen an increase in the toys incorporating electronic parts producing moving toys and pre-school gadgets such as phones and tablets. Throughout, its toys have maintained their whimsical nature, aimed to fascinate, develop, enrich and stimulate a child's imagination.
In 1993, Mattel acquired Fisher-Price, sparking remarkable sales growth in the international markets and through product acquisitions, including Thomas and Friends (2009). Disney toys are also marketed under the Fisher-Price brand including lines Frozen, Cinderella and Toy Story. Baby Brands Direct is a recommended supplier of Fisher-Price nursery products in the UK to independent retailers. Fisher-Price continues to make early childhood more fun and enriching the brand challenges itself to strive for excellence and to exceed parents’ expectations.
Cot Mobiles, Projectors and Take Alongs are an essential purchase for every parent constituting a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products, Baby Brands Direct, stocks leading industry brands such as Tiny Love, Fisher-Price and Tomy, Bright Stars, Lamaze Jelly, Taggies, Lamaze, Babymoov, Winnie, Munchkin, Baby Einstein, ELC, CHMILY, Beaba, Lindam, Brother Max, Boon Glo and Safety First.
We also supply audio and light soothers, activity arches, spirals and bars and night lights. Our range covers a variety of price points and designs for retailers to enrich their merchandise with. With parents often buying more than one item, sales have been quickly increasing. You can easily navigate through the following catalogue and select what fits your business best. With our ongoing volume discounts and loyalty credit, we have made sure that our clients are looked after and assisted in their business propositions.
The Fisher-Price logo is one of the most recognisable baby and children’s brands across the globe and synonymous with quality, safety, heritage, value and play. The comprehensive nursery portfolio provides practical and stylish solutions for baby from newborn to toddler including toys, gyms, baths, potties, bouncers, entertainers and swings. It's philosophy is ‘to believe in the potential of children and in the importance of a supportive environment during the preschool years.’
Nominating the infant sector sales, the household name continues to be a highly trusted brand by parents. Since 2009, registered retailers have been able to obtain stock of the Fisher-Price baby gear products from multi award winning wholesaler Baby Brands Direct.
Cot Mobiles, Projectors and Take Alongs are in high demand because they serve a great purpose. They are playful, cheerful and comforting items that assist in the baby’s sleep and relaxation. They also assist parents immensely in getting enough rest for themselves. Apart from beautiful designs you will also offer practical nursing solutions.
In fact, new-born babies tend to snooze roughly 18 hours a day. Thus, parents look for the best ways to relax their littles ones. With our extensive portfolio your customers can choose from musical to light therapies that will help parents create that nursery a special growing up space. Cot mobiles also assist in strengthening baby's muscles and baby’s coordination development. The top seller, Fisher-Price Rainforest Mobile, is designed to boost baby's visual stimulation with its colourful rainforest characters that spin as the mobile rotates. To find our more what your clients get with each item, browse the following pages and dive into our premium selection.