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Since its creation, the Company has produced approximately 5,000 different toys. It started with wooden toys in the 1930s and progressed to plastic toys in the 1950s when the advantages of durability and ability to produce brighter coloured, detailed toys became apparent. The last decade has seen an increase in the toys incorporating electronic parts producing moving toys and pre-school gadgets such as phones and tablets. Throughout, its toys have maintained their whimsical nature, aimed to fascinate, develop, enrich and stimulate a child's imagination.
In 1993, Mattel acquired Fisher-Price, sparking remarkable sales growth in the international markets and through product acquisitions, including Thomas and Friends (2009). Disney toys are also marketed under the Fisher-Price brand including lines Frozen, Cinderella and Toy Story. Baby Brands Direct is a recommended supplier of Fisher-Price nursery products in the UK to independent retailers. Fisher-Price continues to make early childhood more fun and enriching the brand challenges itself to strive for excellence and to exceed parents’ expectations.
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The Fisher-Price logo is one of the most recognisable baby and children’s brands across the globe and synonymous with quality, safety, heritage, value and play. The comprehensive nursery portfolio provides practical and stylish solutions for baby from newborn to toddler including toys, gyms, baths, potties, bouncers, entertainers and swings. It's philosophy is ‘to believe in the potential of children and in the importance of a supportive environment during the preschool years.’
Nominating the infant sector sales, the household name continues to be a highly trusted brand by parents. Since 2009, registered retailers have been able to obtain stock of the Fisher-Price baby gear products from multi award winning wholesaler Baby Brands Direct.
According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.
Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.