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Philips Avent is dedicated to creating, designing and manufacturing the highest quality baby feeding accessories in the world. The Company provides mothers with clinically tested baby feeding products whether she decides to breast feed, bottle feed or combine the two. Over time, the feeding brand has become synonymous with innovation, quality, style and the UK - with 80% of its products, including all soothers, bottles and teats, being made in Glemsford, Suffolk at their factory which employs over 500 British people.
An industry acknowledged innovator, it made its ground breaking impact on the baby products industry in 1984 when it launched the first anti-colic bottle - it was short with a long neck (unlike the traditional taller and slimmer bottle). In 2006, global giant Philips, acquired the formally named company Avent; knowing it could add value by increasing both its production capacity and distribution network. Wholesaler Baby Brands Direct continues to provide specialist distribution into pharmacy, baby and nursery retailers of approximately 55 of its best-selling feeding lines and offers retailers regular monthly offers.
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During an exclusive Baby Brands Direct interview with Maylis Galeano, UK product marketing manager for Philips Avent, we asked what medical endorsements the brand had. She replied, “Our Classic+ bottle is clinically proven to help reduce colic. At two weeks of age babies fed with a Philips Avent bottle showed a trend to less colic than babies fed with a conventional bottle. We also work closely with the health professionals when developing our products, so we know that midwives and other professionals recommend our products to new or expectant mothers.”
The brand also boasts three gold and one silver award in the Loved By Parents Awards 2015 and has been shortlisted in the Right Start, Best Baby and Toddler Gear Awards and Mother & Baby Awards. The Philips Avent range distributed by online wholesaler Baby Brands Direct includes sterilisers, bottles, soothers, thermometers, powder dispensers, food processors and toddler cups. Retailers should log in for the best trade prices, volume discounts and loyalty scheme benefits.
As a worldwide supplier, Baby Brands Direct has made it convenient for retailers to stock on brands and items that they often have scarce or no access to locally. For instance, Babymoov has introduced innovative inflatable bathtub, perfect for parents looking for a comfortable, safer bath for their baby. From mats that tell you when the water is too hot to T bars that help hold the baby in place. You can choose from the Earth Friendly Baby range offering organic shampoos, body lotions, baby wipers, massage oil and bubble bath. Hooded towels have been a growing hit among retailers and parents.
Our partners, Munchkin, have introduced a line of bath time ducks to help parents check the temperature of their baby’s bath, doubling as fun, exciting toys for baby to play with while in the tub. Our range of bath inserts and supports are designed to make bath time easier for parents. We have made available a range of bath time accessory products, from the practical Tommee Tippee and Beaba who are providing you with baby scissors and combs to nail clippers and nose aspirators.