Sterilisers & Bottle Warmers
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Philips Avent is dedicated to creating, designing and manufacturing the highest quality baby feeding accessories in the world. The Company provides mothers with clinically tested baby feeding products whether she decides to breast feed, bottle feed or combine the two. Over time, the feeding brand has become synonymous with innovation, quality, style and the UK - with 80% of its products, including all soothers, bottles and teats, being made in Glemsford, Suffolk at their factory which employs over 500 British people.

An industry acknowledged innovator, it made its ground breaking impact on the baby products industry in 1984 when it launched the first anti-colic bottle - it was short with a long neck (unlike the traditional taller and slimmer bottle). In 2006, global giant Philips, acquired the formally named company Avent; knowing it could add value by increasing both its production capacity and distribution network. Wholesaler Baby Brands Direct continues to provide specialist distribution into pharmacy, baby and nursery retailers of approximately 55 of its best-selling feeding lines and offers retailers regular monthly offers.

Infections and viruses are common amongst infants and can lead to symptoms like diarrhoea and acute sickness. Sterilising feeding equipment is so important, especially during baby's first year when their immune system is still very venerable. At Baby Brands Direct, you can find a huge range of Philips Avent baby sterilisers and bottle warmers at great prices. The award winning brand uses the hospital method of sterilisation which involves no chemicals and is fast, easy and effective. When it comes to hassle free food preparation, Philips Avent have the solution. Our range of bottle and baby food warmers by the well-recognised brand heat food quickly and safely to a perfect temperature.

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During an exclusive Baby Brands Direct interview with Maylis Galeano, UK product marketing manager for Philips Avent, we asked what medical endorsements the brand had. She replied, “Our Classic+ bottle is clinically proven to help reduce colic.  At two weeks of age babies fed with a Philips Avent bottle showed a trend to less colic than babies fed with a conventional bottle. We also work closely with the health professionals when developing our products, so we know that midwives and other professionals recommend our products to new or expectant mothers.”

The brand also boasts three gold and one silver award in the Loved By Parents Awards 2015 and has been shortlisted in the Right Start, Best Baby and Toddler Gear Awards and Mother & Baby Awards. The Philips Avent range distributed by online wholesaler Baby Brands Direct includes sterilisers, bottles, soothers, thermometers, powder dispensers, food processors and toddler cups. Retailers should log in for the best trade prices, volume discounts and loyalty scheme benefits.


Looking back in time, warming breast milk was possibly one of the most challenging activities for mums. That is where sterilisers and bottle warmers come to play focal roles as the must-haves baby products that make parents’ lives easier. From compact sterilisers to sterilising the whole baby gear, you can showcase a broad choice for your clients.

With years of experience, Baby Brands Direct has seen growth in parents choosing premium items. No wonder we chose to sell them too. Grab your clients’ attention by presenting functional and fashionable goods. Shop at your convenience 24/7 and benefit by becoming an ambassador of safe and quality baby products.