Food Prep & Weaning
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Philips Avent is dedicated to creating, designing and manufacturing the highest quality baby feeding accessories in the world. The Company provides mothers with clinically tested baby feeding products whether she decides to breast feed, bottle feed or combine the two. Over time, the feeding brand has become synonymous with innovation, quality, style and the UK - with 80% of its products, including all soothers, bottles and teats, being made in Glemsford, Suffolk at their factory which employs over 500 British people.

An industry acknowledged innovator, it made its ground breaking impact on the baby products industry in 1984 when it launched the first anti-colic bottle - it was short with a long neck (unlike the traditional taller and slimmer bottle). In 2006, global giant Philips, acquired the formally named company Avent; knowing it could add value by increasing both its production capacity and distribution network. Wholesaler Baby Brands Direct continues to provide specialist distribution into pharmacy, baby and nursery retailers of approximately 55 of its best-selling feeding lines and offers retailers regular monthly offers.

Baby Brands Direct’s range of licensed feeding sets has been an increasingly popular choice for retailers to fulfil their stock with. You can find baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, baby bibs, weaning bowls, plates, cups and sets as well as food processors. As a favourite nursery wholesaler, our inventory consists of leading and trustworthy brands like Munchkin, Annabel Karmel, Nuby, Beaba, Babymoov, Philips and many other experts in the industry. Our clients have access to a variety of different baby food preparation tools that not only make it easier to prepare food, but also allow for more variety in the types of food parents can introduce to the little one.

Researches show that parents prefer to invest in baby food making devices as it saves them time and it helps building healthy eating habits from the beginning. Devices like the Beaba Pro Baby Food Maker have made making baby food a snap. With such testimonies we have been witnessing a swift growth in the food preparation and weaning products’ sales.

Food Prep & Weaning Categories

During an exclusive Baby Brands Direct interview with Maylis Galeano, UK product marketing manager for Philips Avent, we asked what medical endorsements the brand had. She replied, “Our Classic+ bottle is clinically proven to help reduce colic.  At two weeks of age babies fed with a Philips Avent bottle showed a trend to less colic than babies fed with a conventional bottle. We also work closely with the health professionals when developing our products, so we know that midwives and other professionals recommend our products to new or expectant mothers.”

The brand also boasts three gold and one silver award in the Loved By Parents Awards 2015 and has been shortlisted in the Right Start, Best Baby and Toddler Gear Awards and Mother & Baby Awards. The Philips Avent range distributed by online wholesaler Baby Brands Direct includes sterilisers, bottles, soothers, thermometers, powder dispensers, food processors and toddler cups. Retailers should log in for the best trade prices, volume discounts and loyalty scheme benefits.


One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.

Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.