Toddler Cups
  • About
  • More Info
  • Awards
  • Resources

Philips Avent is dedicated to creating, designing and manufacturing the highest quality baby feeding accessories in the world. The Company provides mothers with clinically tested baby feeding products whether she decides to breast feed, bottle feed or combine the two. Over time, the feeding brand has become synonymous with innovation, quality, style and the UK - with 80% of its products, including all soothers, bottles and teats, being made in Glemsford, Suffolk at their factory which employs over 500 British people.

An industry acknowledged innovator, it made its ground breaking impact on the baby products industry in 1984 when it launched the first anti-colic bottle - it was short with a long neck (unlike the traditional taller and slimmer bottle). In 2006, global giant Philips, acquired the formally named company Avent; knowing it could add value by increasing both its production capacity and distribution network. Wholesaler Baby Brands Direct continues to provide specialist distribution into pharmacy, baby and nursery retailers of approximately 55 of its best-selling feeding lines and offers retailers regular monthly offers.


Toddler’s cups are the next stage essential for parenting. Baby Brands Direct always follows the latest trends, but we also often create them. Together with our top rated suppliers, we have been promoting a growing trend of colourful and interactive toddler’s cups. Our catalogue showcases a broad variety of innovative designs in a wide array of shapes, colours and sizes to suit different ages and preferences. You can pick from spouts or straws, handle or open cup, free-flow or valve, cups with a rim valve or angled child-friendly cups with a weighted base. If your target is to sell the extremely popular you have just landed in the right place.

Browse through the reputable brands from Philips Avent, Munchkin, Lamaze and Brother Max, to Boon, Tommee Tippee, Nûby and Fisher Price and enrich your merchandise with quality that parents trust. We have been a preferred wholesaler because our clients enjoy selling award winning items with high profit margins.


Toddler Cups Categories

During an exclusive Baby Brands Direct interview with Maylis Galeano, UK product marketing manager for Philips Avent, we asked what medical endorsements the brand had. She replied, “Our Classic+ bottle is clinically proven to help reduce colic.  At two weeks of age babies fed with a Philips Avent bottle showed a trend to less colic than babies fed with a conventional bottle. We also work closely with the health professionals when developing our products, so we know that midwives and other professionals recommend our products to new or expectant mothers.”

The brand also boasts three gold and one silver award in the Loved By Parents Awards 2015 and has been shortlisted in the Right Start, Best Baby and Toddler Gear Awards and Mother & Baby Awards. The Philips Avent range distributed by online wholesaler Baby Brands Direct includes sterilisers, bottles, soothers, thermometers, powder dispensers, food processors and toddler cups. Retailers should log in for the best trade prices, volume discounts and loyalty scheme benefits.


Baby Brands Direct is directing quality brands to your selling place. Our suppliers accord greater attention to safety as much as to innovation. You can now offer a complete parenting package with an ease.

With the growing birth rate in emerging markets and demand for premium baby products, our toddler cups’ portfolio has been expanding to cater for the increasing global demand. We are a nursery wholesaler that offers you profit related and fast selling goods. You will also become a baby merchandise specialist who adds value to each item you sell. Just find out more through our comprehensive products’ descriptions that are completely free to use.