Cot mobiles and soothers are almost always a purchase subsequent to an essential purchase of a cot for their decorative and functional appeal. They are often an impulse purchase based on the design, price and brand awareness. They also constitute a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products Baby Brands Direct stocks leading brands such as Tiny Love, and Fisher-Price and TV licensed mobiles. The range covers a variety of price points and designs for retailers to stock.
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