Cot Mobiles, Projectors & Take Alongs
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The East Coast Group was established in 1960 in the UK manufacturing of plastics and expanded with application of their distinction in high quality plastics to baby changing mats and highchair insert cushions. In recent years they have acquired the licences of nursery favourites: Fisher-Price, Tiny Tatty Teddy and The Very Hungry Caterpillar; catapulting sales in these categories. The Company’s success led to the formation of the East Coast Nursery division, which still operates from the original site in Norfolk, UK and is managed by the same family.

The Company is also well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. It offers a wholesome co-ordinating collection of cot beds, cots, cribs, dressers and wardrobes at a range of price points, colours and designs. Wholesaler, Baby Brands Direct appreciates the heritage and caring approach to product development and quality of the award-winning nursery brand; ensuring supply is readily accessible to approved retailers.

Cot Mobiles, Projectors and Take Alongs are an essential purchase for every parent constituting a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products, Baby Brands Direct, stocks leading industry brands such as Tiny Love, Fisher-Price and Tomy, Bright Stars, Lamaze Jelly, Taggies, Lamaze, Babymoov, Winnie, Munchkin, Baby Einstein, ELC, CHMILY, Beaba, Lindam, Brother Max, Boon Glo and Safety First.

We also supply audio and light soothers, activity arches, spirals and bars and night lights. Our range covers a variety of price points and designs for retailers to enrich their merchandise with. With parents often buying more than one item, sales have been quickly increasing. You can easily navigate through the following catalogue and select what fits your business best. With our ongoing volume discounts and loyalty credit, we have made sure that our clients are looked after and assisted in their business propositions.

Cot Mobiles, Projectors & Take Alongs Categories

The Company boasts a series of nursery awards particularly for their highchairs and design features encouraging longevity of product use including dressers with removable changing frames so that they can be used once baby is out of nappy.

Baby Brands Direct wholesales and supplies the range of East Coast Nursery products directly to independent retailers and offers a drop ship service on the wooden furniture items. Phil Bosher, Account Development Manager at East Coast Nursery comments, ‘We have worked with Baby Brands Direct since 2008 and continue to strength our relationship in order to deliver the best service to our retailers in selling these quality products.’


Cot Mobiles, Projectors and Take Alongs are in high demand because they serve a great purpose. They are playful, cheerful and comforting items that assist in the baby’s sleep and relaxation. They also assist parents immensely in getting enough rest for themselves. Apart from beautiful designs you will also offer practical nursing solutions.

In fact, new-born babies tend to snooze roughly 18 hours a day. Thus, parents look for the best ways to relax their littles ones. With our extensive portfolio your customers can choose from musical to light therapies that will help parents create that nursery a special growing up space. Cot mobiles also assist in strengthening baby's muscles and baby’s coordination development. The top seller, Fisher-Price Rainforest Mobile, is designed to boost baby's visual stimulation with its colourful rainforest characters that spin as the mobile rotates. To find our more what your clients get with each item, browse the following pages and dive into our premium selection.