Bouncers, Swings & Door Jumpers
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The East Coast Group was established in 1960 in the UK manufacturing of plastics and expanded with application of their distinction in high quality plastics to baby changing mats and highchair insert cushions. In recent years they have acquired the licences of nursery favourites: Fisher-Price, Tiny Tatty Teddy and The Very Hungry Caterpillar; catapulting sales in these categories. The Company’s success led to the formation of the East Coast Nursery division, which still operates from the original site in Norfolk, UK and is managed by the same family.

The Company is also well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. It offers a wholesome co-ordinating collection of cot beds, cots, cribs, dressers and wardrobes at a range of price points, colours and designs. Wholesaler, Baby Brands Direct appreciates the heritage and caring approach to product development and quality of the award-winning nursery brand; ensuring supply is readily accessible to approved retailers.


As an online specialist and a wholesale distributor, Baby Brands Direct, prides itself on its diverse range of bouncers, rockers, take along swings, cradle swings and door bouncers. We made up a list of the bestselling brands like Fisher-Price, Tiny Love, Comfort and Harmony, Babymoov, East Coast and Bright Starts to allow our clients to stock the best items for their target audience. From simplistic to sophisticated designs equipped with bells and toys, you can discover the latest developments, trendy colours and shapes.

Our suppliers pay a great attention to introduce the most innovative, compact and clever designs and we make sure you get them at the best wholesale prices. Stock management is made easy from having the fastest selling items in one place, to a convenient ordering process and reliable global delivery. Retailers also have access to professionally written products’ features and care instructions along with image footage for an immediate commercial use.


Bouncers, Swings & Door Jumpers Categories

The Company boasts a series of nursery awards particularly for their highchairs and design features encouraging longevity of product use including dressers with removable changing frames so that they can be used once baby is out of nappy.

Baby Brands Direct wholesales and supplies the range of East Coast Nursery products directly to independent retailers and offers a drop ship service on the wooden furniture items. Phil Bosher, Account Development Manager at East Coast Nursery comments, ‘We have worked with Baby Brands Direct since 2008 and continue to strength our relationship in order to deliver the best service to our retailers in selling these quality products.’


Being an informative retailer has grown in importance. Presently, parents have the access to information and they like to make an informative choice. Baby Brands Direct strives to provide you with knowledge that gives value to your end-users. For instance, the bouncers assist in the development process by getting babies used to standing upright on two legs. A baby bouncer and swinger aid in calming babies down or simply allowing babies to observe their surroundings. Baby bouncers, swingers and door jumpers keep the little ones entertained and give parents a rest. The main features of a baby swing are comfort, safety and soft moves.

According to recent reviews on bouncers and swings, moves are the prime buying stimuli for parents because those baby products really replicate real people motions. To find out more about the technical specifications and functionality of each item, discover the following products’ listings.