Bathtime
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The East Coast Group was established in 1960 in the UK manufacturing of plastics and expanded with application of their distinction in high quality plastics to baby changing mats and highchair insert cushions. In recent years they have acquired the licences of nursery favourites: Fisher-Price, Tiny Tatty Teddy and The Very Hungry Caterpillar; catapulting sales in these categories. The Company’s success led to the formation of the East Coast Nursery division, which still operates from the original site in Norfolk, UK and is managed by the same family.

The Company is also well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. It offers a wholesome co-ordinating collection of cot beds, cots, cribs, dressers and wardrobes at a range of price points, colours and designs. Wholesaler, Baby Brands Direct appreciates the heritage and caring approach to product development and quality of the award-winning nursery brand; ensuring supply is readily accessible to approved retailers.
 

Baby Baths are a vital purchase for new parents looking to bathe their newborn safely in an enjoyable environment. Baby Brands Direct stocks a variety of baths from the 3 in 1 baby bath by Fisher-Price to the portable inflatable bathtub by Munchkin. In addition, the Fisher-Price trusted brand offers a variety of safety features and accessories to be used as baby grows. Browse our wide selection of bath time products available for wholesale here. Discover our product line of baby baths, bath time accessories, hooded towels, bath inserts & supports, toiletries, bath and room thermometers, bath mats, baby grooming essentials and bath water temperature indicators.

Baby Brands Direct works in association with expert names in the industry providing our clients immediate access to the most sought after nursery brands. Our suppliers work closely with paediatricians who endorse using water as a great way to engage with the little one’s senses. The more parents want to make bath time engaging the more bath time products sales keep growing. Our clients can shop bath time goods in different shapes, colours and designs from leading international industry brands.

 

Bathtime Categories

The Company boasts a series of nursery awards particularly for their highchairs and design features encouraging longevity of product use including dressers with removable changing frames so that they can be used once baby is out of nappy.

Baby Brands Direct wholesales and supplies the range of East Coast Nursery products directly to independent retailers and offers a drop ship service on the wooden furniture items. Phil Bosher, Account Development Manager at East Coast Nursery comments, ‘We have worked with Baby Brands Direct since 2008 and continue to strength our relationship in order to deliver the best service to our retailers in selling these quality products.’

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As a worldwide supplier, Baby Brands Direct has made it convenient for retailers to stock on brands and items that they often have scarce or no access to locally. For instance, Babymoov has introduced innovative inflatable bathtub, perfect for parents looking for a comfortable, safer bath for their baby. From mats that tell you when the water is too hot to T bars that help hold the baby in place. You can choose from the Earth Friendly Baby range offering organic shampoos, body lotions, baby wipers, massage oil and bubble bath. Hooded towels have been a growing hit among retailers and parents.

Our partners, Munchkin, have introduced a line of bath time ducks to help parents check the temperature of their baby’s bath, doubling as fun, exciting toys for baby to play with while in the tub. Our range of bath inserts and supports are designed to make bath time easier for parents. We have made available a range of bath time accessory products, from the practical Tommee Tippee and Beaba who are providing you with baby scissors and combs to nail clippers and nose aspirators.