Point of Sale
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A brand well known for its patented anti-colic feeding bottles, it was founded in 1996 by a doctor and is today the third biggest UK baby bottle brand. The icon blue tube that can be seen through the bottles is an internal vent system that through minimising oxygen in the milk helps to preserve vitamins C, A, and E. The award winning system that is the only brand world-wide to feature this concept provides a vacuum-free feeding experience similar to breastfeeding. This positive pressure eliminates air bubbles in the milk hence helping to reduce colic, spit-up, burping and gas.

The success of the company can be seen by its market share, consumer awareness and trust, alongside its history of award winning success. The Company won the prestigious ‘Moms’ Picks’ award for the best baby bottles in 2015 and have continuously won the ‘American Best Baby Award’ for the last 11 years in a row! Baby Brands Direct wholesales the full UK Dr Brown’s range of baby feeding products directly to nursery and pharmacy stores.
 

 

Point of sale is a simple marketing strategy that helps business bottom line and drives sales. Baby Brands Direct has been always assisting clients in growing their businesses. That is why, along with our partnering brands, we have put together a collection of sales material for you. Discover effective marketing tools like display stands, brands’ catalogues, window stickers, shelf wobblers, edges and headers as well as information leaflets. Accelerate your sales with our collection of bright, appealing designs to grab attention and increase awareness of brands and products. You can communicate clear and consistent messages that turn interest into a purchase. Point of sales gives value to your customers and enhances the shopping experience by adding visually interactive content.

Point of sales has been a very successful category ever since introduced on our website for both newcomers and senior retailers in the industry. We will continue upgrading our catalogue with the latest material that our partners offer and communicate with you effective practices that suit your business’ objectives.

 

Point of Sale Categories

Dr. Brown’s is dedicated to promoting good health in mothers and their babies, whilst using the best technology-driven products available, they state their mission as being ‘to bring happiness to babies, helping their development through their early years.’ They support Mother’s choices and say, ‘Whether your baby is fed on expressed breast milk or infant formula, you will be amazed by the results’.

It is estimated that 20% of all babies suffer from colic and will look to their local retailers including pharmacies and baby nursery store specialists for a solution. As a result, specialist distributor to independent stores, Baby Brands Direct supply Dr. Brown’s feeding equipment to trade with next day delivery and no MOV.
 

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Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.

Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!