Point of Sale
  • About
  • More Info
  • Awards
  • Resources

Founder and Father, Peter Rohrig, had a vision of combining excellence in medical infant products with appealing designs; in 1976 the combination did not exist. He created the vehicle MAM, and grouped together scientists, doctors and designers from the Vienna University of Applied Arts. Today, the baby feeding brand is sold in over 60 countries across 5 continents and estimates 50 million MAM products are favoured for purchase by consumers each year.

The highly successful brand is appropriate for use from birth to 3yrs and offers a product range of approximately 70 items. Its team of approximately 550 staff boast brand accolades of over 48 awards and holds 61 technology patents and 273 design patents. The combination of all these factors result in feeding equipment that is proven to be best for a healthy and happy baby whilst being aesthetically gorgeous and on trend. As a leading UK distributor, the retailer brand selection would be incomplete at Baby Brands Direct without MAM.


Point of sale is a simple marketing strategy that helps business bottom line and drives sales. Baby Brands Direct has been always assisting clients in growing their businesses. That is why, along with our partnering brands, we have put together a collection of sales material for you. Discover effective marketing tools like display stands, brands’ catalogues, window stickers, shelf wobblers, edges and headers as well as information leaflets. Accelerate your sales with our collection of bright, appealing designs to grab attention and increase awareness of brands and products. You can communicate clear and consistent messages that turn interest into a purchase. Point of sales gives value to your customers and enhances the shopping experience by adding visually interactive content.

Point of sales has been a very successful category ever since introduced on our website for both newcomers and senior retailers in the industry. We will continue upgrading our catalogue with the latest material that our partners offer and communicate with you effective practices that suit your business’ objectives.


Point of Sale Categories

MAM supports breast feeding mums with their technical innovation and unique designs. From their famous soothers and bottles to cushioned breast pumps, MAM’s funky, fresh designs are valued and are sure to appeal to parents. Retailers can obtain this brand, a proven success of functional innovation and design, from wholesaler Baby Brands Direct.

MAM says, “The basic requirements for a good MAM partnership are an appreciation of the need for quality in providing premium levels of service in design and technology, faith in the power of the shared network, a real passion and commitment to our products, and a love for MAM babies and their parents.”


Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.

Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!