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Soothers and Teethers are always in demand by parents due to their affordability and effectiveness. All stores can benefit from stocking these reputable brands including NUK, Philips Avent, MAM, Tommee Tippee Closer to Nature and Beaba down to sheer need and minimal price sensitivity. Baby Brands Direct wholesales a variety of soothers starting from birth to 18months ranging from silicone to latex materials, standard to orthodontic shaped, breathable shields, and even soother handles that are completely BPA free. We stock a variety of designs to cover a range of desires and reasons for purchase covering cute, novelty, practicality and humour. Our Teethers are also manufactured by leading nursery brands offering beautiful and effective teethers for play and to help baby's gums. Direct to retailers we also offer a range of great products by MAM to introduce oral hygiene.
soothers, teethers & oral care
 


The birth of Sassy, Inc. took place in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL.  Sassy initially had headquarters in Northbrook, IL and a manufacturing facility in Grand Rapids, MI.

During the 1980’s, Sassy expanded through acquisitions that enhanced the image and sales of the company as a viable force in the juvenile products industry.  The product line expanded to include an infant bouncer seat, feeding and nursing items.

In 1996, Sassy launched a line of unique toys created in partnership with developmental experts.  Sassy’s unique approach focused on stimulating four specific developmental areas during baby’s first year of life.  This approach, along with insightful designs, bright colors, and superior quality stood out in the infant toy category and the toys became a fast favorite with parents and babies.
 
In 2002, Sassy was purchased by Russ Berrie and Company, Inc.  Helping people celebrate and commemorate life's milestones, Russ Berrie is a leading manufacturer in the juvenile products industry headquartered in Wayne, NJ.