Bathtime can often be stressful for baby and new parents and therefore fun and entertaining toys can ease this. In addition, it's a special and intimate time between parent and child when they can strengthen their bond. Baby Brands Direct supplies independent nursery stores with a selection of the best branded and quality toys available. As a leading wholesaler direct to trade it takes pride in providing brands including Tomy and Tommee Tippee and licensed character bath toys including Thomas the Tank Engine.
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The birth of Sassy, Inc. took place in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Sassy initially had headquarters in Northbrook, IL and a manufacturing facility in Grand Rapids, MI.
During the 1980’s, Sassy expanded through acquisitions that enhanced the image and sales of the company as a viable force in the juvenile products industry. The product line expanded to include an infant bouncer seat, feeding and nursing items.
In 1996, Sassy launched a line of unique toys created in partnership with developmental experts. Sassy’s unique approach focused on stimulating four specific developmental areas during baby’s first year of life. This approach, along with insightful designs, bright colors, and superior quality stood out in the infant toy category and the toys became a fast favorite with parents and babies.
In 2002, Sassy was purchased by Russ Berrie and Company, Inc. Helping people celebrate and commemorate life's milestones, Russ Berrie is a leading manufacturer in the juvenile products industry headquartered in Wayne, NJ.