Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's growth and occasion. With distribution rights for brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me, Miffy, Keel Toys and more independents can benefit from stocking products a comprehensive range of soft toys.
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The birth of Sassy, Inc. took place in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Sassy initially had headquarters in Northbrook, IL and a manufacturing facility in Grand Rapids, MI.
During the 1980’s, Sassy expanded through acquisitions that enhanced the image and sales of the company as a viable force in the juvenile products industry. The product line expanded to include an infant bouncer seat, feeding and nursing items.
In 1996, Sassy launched a line of unique toys created in partnership with developmental experts. Sassy’s unique approach focused on stimulating four specific developmental areas during baby’s first year of life. This approach, along with insightful designs, bright colors, and superior quality stood out in the infant toy category and the toys became a fast favorite with parents and babies.
In 2002, Sassy was purchased by Russ Berrie and Company, Inc. Helping people celebrate and commemorate life's milestones, Russ Berrie is a leading manufacturer in the juvenile products industry headquartered in Wayne, NJ.