New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

MAM NEW Sets & Increased Block Colour Purchase Options
MAM NEW Sets & Increased Block Colour Purchase Options

There are some exciting changes in the MAM range which retailers need to be aware of. Best-Seller MAM-FED05, the bottle starter kit moves to new codes MAM-SET01-PNK, MAM-SET01-SKY, MAM-SET01-WHT and is now a 15piece set with a slightly different configuration of bottles and also boasts the latest packaging.

There are also 2 additional sets – MAM-SET02 – which is a breast feeding starter set that also includes a microwave steriliser and MAM-SET03 – which is a neutral colour large (23piece) bottle feeding starter set.

By popular demand the Learn to Drink 190ml cups (pinkblue), milk powder dispensers (pink, blue, nuetral) and bottle handles (pink, blue) are now available to stock by block colour (rather than only assorted packs).

Tommee Tippee Essentials Collection Expanded
Tommee Tippee Essentials Collection Expanded



The Tommee Tippee Essentials range at Baby Brands Direct has always been very popular especially lines including the food storage pots. Alongside this best-seller, in the same pink, blue and yellow colours we now offer both a plate pack and bowl pack, with each retail unit including 3 of the same colour. 

In addition to this many of the pharmacies we supply have requested the Essentials range of soothers which are now available in size 6-18months in decorated, soft rim, glow in the dark and funky face options.

Disney Moana Movie Plush
Disney Moana Movie Plush

Disney's new movie Moana is full of mythic adventures across the islands of the pacific - watch the official Disney Trailer here.

New in from leading plush manufacturer, Posh Paws International are the main characters Moana (heroine), Maui (demigod), Pua (pet pig) and Hei Hei (rooster).

Beautiful and brave Moana is available within the 8” (20cm) assortment and also in our popular extra-large size plush.

Both Maui and Pua are also available within the 8" (20cm) assortment and Hei Hei the colourful rooster is available in half open gift box presentation in the 10” (25cm).

Pastel Bears and Comforter Additions
Pastel Bears and Comforter Additions

New in at Baby Brands Direct are 3 new lines from Keel Toys. Firstly the double sided fabric comforter (replaces bear and dog KLT-TED04), is approximately 25cm flat and features a teddy bear head at the centre and knotted corners.

More adorable than words can describe is the 30cm resting nursery bear that is sweetly poised with its head on its pastel pillow. The teddy bear body is ‘dressed’ in pastel polka dot with its feet covered in plain pastel, with its little tail and paws peeping through. Its nose and inner ears are embroidered in a soft pastel thread, while its eyes and mouth are in a soft grey.

 Available in a choice of pink or blue is a classic 25cm teddy bear that makes for a perfect gift and nursery addition with its soft fur and gorgeous smile! It is embellished with a soft pastel thread embroidered nose and mouth, has black bead eyes and styled with a fabric pastel polka dot print detail on its paws and matching bow fastening neck tie.

Miracle Cups Now Available by Block Colour Plus NEW Paddlin Penguin Toy
Miracle Cups Now Available by Block Colour Plus NEW Paddlin Penguin Toy


Our best-selling toddler cups just got better! The 360 Miracle Cup is now available to retailers to purchase by block colour (rather than a pack assortment of colours). The colours available individually in the sippy are blue, pink, orange and green and the miracle with handles trainer cup are blue, pink, orange and green. This cup allows drinking from anywhere around the rim, with no extra spouts, straws or pieces, the Miracle 360° Cup is easy to use and even easier to clean.

Also new in is the super cute Paddlin Penguin bath toy! Just pull the kayak string and watch penguin’s paddles spin. The penguin is removable from the kayak seat and floats and squirts for even more creative play. Great for adventures, motor skill development and fun during bath time!

Thomas and Friends Ashima & Kevin Die Cast Engine Additions
Thomas and Friends Ashima & Kevin Die Cast Engine Additions


Beautiful Ashima, the colourful female Indian train featured in The Great Race, in back in the Thomas & Friends Adventures collection for retailers to be able to purchase in solids. Newly added to the range is Kevin, the crane who works with Victor at the Sodor Steamworks.

Not just for kids, these die cast trains are popular with collectors too, especially as the Thomas and Friends new movie, Journey Beyond Sodor is set to release next month, about friendship being more important than being the favourite engine. Friendship is a big theme for the brand this year - watch the 'Thomas and Friends Friendship in Motion' here.

Teenie Genies Shimmer & Shine Collectors Toys
Teenie Genies Shimmer & Shine Collectors Toys

The teenie genies are the latest playground craze, with 130 to collect kids will be swapping and sharing until they have them all! Also available is a gorgeous collectors case that houses securely over 40 teenie genies and the luxurious Genie Palace that includes ‘magical floating’ fun.

Also new in are the dolls packs that include genie gem stickers! Twin sisters Shimmer and Shine and their best friend Leah each come with a hair brush too whilst the pet pack comes with a feeding bowl.

A must have range for retailers, supported with regular day time shows on Nickelodeon and Milkshake, plus T.V. advertising of Mattel Shimmer and Shine Toys!

Disney Cars 3 Movie Character Plush
Disney Cars 3 Movie Character Plush

From the hit Disney fanchise Cars, the latest sequel, Cars 3 is due to hit U.K cinemas on the 14th July. The adventure comedy, computer animated movie by Pixar Animation Studios is set to be a success with YouTube trailer viewings already hitting the 10 million mark!

Many kids’ favourite characters are returning to the big screen and include Lightening McQueen who is now in turmoil as he is defeated in a race against high tec new comer Jackson Storm. With determination, skill and help of Cruz Ramirez, McQueen swerves retirement by implementing some new techniques.

Fresh from Posh Paws International, is the popular range of cars characters: Ramirez, MacQueen, Jackson Storm and Mater. Available in high quality plush in both an assortment small size and extra large (approximately 40cm by 20cm) to Baby Brands Direct customers.

Milton's Washing Up & Laundry Liquids
Milton's Washing Up & Laundry Liquids
Finally we now have a specific washing up liquid for baby’s products provided by Milton. Extensive research has shown consumer concern about fragrant liquids, potential chemical residue as well the greasy lining of residue milk found with using standard washing up liquids. Milton’s washing up liquid addresses all these concerns as well as the added benefits of being colour and paraben free and suitable for sensitive skin.

The second product addresses consumer concerns about washing baby’s clothes with standard fabric detergent. With baby’s skin being very thin and easily damaged, it also means that anything applied to it will have a higher concentration in its body than that of an adult, hence delivering an increased risk of toxicity. The new Milton’s laundry liquid is designed for baby and children as well as allergy sufferers, its colour free, has neither preservatives nor phosphonates added and is hypoallergenic, whilst being tough on stains. It also contains Camomile extract to wash gently and protect delicate skin.

We are delighted with these gems and believe they will be great additions for specialist baby and nursery retailers.
Transition from Breast or Bottle to Cup by Tommee Tippee
Transition from Breast or Bottle to Cup by Tommee Tippee

Here at Baby Brands Direct we love the NEW Transition Sippee Trainer Cup from Tommee Tippee!

In a nutshell the cup comes with a Closer to Nature Teat to ease the early days of transition from bottle to cup. Baby can just focus on the new element of holding the cup!

Once baby is more confident the silicone teat can be switched for the included silicone spout, perfect to help baby progress to a new drinking action from sucking to sipping.

The cup has a 150ml capacity and features graduation markings so parents can be confident about how much liquid baby is getting. It also has easy grip, removable handles.

As with all Tommee Tippee’s cups they are steriliser, dishwasher and microwave safe and BPA free.

Multi-Award Winning NUK Range Extended
Multi-Award Winning NUK Range Extended

From the brand that brings you 2017s Best Product for Bottle Feeding, we have 14 additional NUK lines to choose from. Firstly, the Mother and Baby award winning product itself, 150ml bottle with latex teat, available in singles or four pack. With silicone teat we have back by popular demand the Disney bottles in both red and blue.

We also have an increased range of soothers including the Genius soother in latex. This is a natural material which is popular with many parents because it is softer and more flexible which can make it easier for some babies to adapt to, it is also more bite resistant. The Genius soother is also available in silicone, as well as single pack soothers in beautiful pastel motifs.

Lastly we have the 30pack NUK Ultra Dry Breast Pads, extremely absorbent and non-stick and a perfect add on to breast pump sales, as well as the all-important NUK Nasal Decongester – perfect those for little nippers that can’t yet blow their own nose!

Quack Quack! New Munchkin Bath Mat
Quack Quack! New Munchkin Bath Mat
Adding to Munchkin's very popular safety Bath mats range is this new Duck design bath mat. Not only is it super cute its wonderfully functional and even co-ordinates with the Secure Grip Bath Caddy too!

This product has the following features:
  • Skid-resistant suction cups hold mat in place
  • Textured material grips feet
  • Rolls up for easy storage
  • Non-slip mat measures 16" x 32.5" | 40.64 cm x 82.55 cm
NEW Nursery In the Night Garden Range
NEW Nursery In the Night Garden Range



On the 10th year anniversary of ‘In The Night Garden’s’ Cbeebies hit series, multi-award winning plush manufacturer Golden Bear has just launch a new nursery line suitable from birth. Featuring the loving characters Igglepiggle, Makka Pakka and Upsy Daisy, the range now offers ring rattles, chime plush, plush toys and comfort blankets.

With huge attention to detail and appeal, the items are in pastel shades, feature soft embroidery, are manufactured with quality push that is soft to touch and boast woven labels and textured tabs for baby to explore.

The Guess How Much I Love You Collection just got even MORE Loveable!
The Guess How Much I Love You Collection just got even MORE Loveable!

 

3 new additions have just come into stock including a large play mat bursting with activities including peek a boo flap, mirror, squeaky frog and 2 teethers. The mat is illustrated beautifully with scenes from the book in appealing pastel shades.

We also have a staple plush ring rattle featuring the words ‘I Love You’ embroidered onto the front and also a gorgeous new botties gift set. The botties are of character Little Nutbrown Hare and have cute embroidered features and a rattle in each toe! They are well presented in a branded box, making for an ideal welcome present.

3 NEW Starter Sets & the Cool Blue Prep Machine
3 NEW Starter Sets & the Cool Blue Prep Machine
Just in is the NEW Tommee Tippee Complete Feeding Starter Sets, boasting everything needed to make feeding a breeze and available in 3 colourways Cool Blue, Black and White! It includes the latest streamlined Electric Steriliser which is fast and easy to use, chemical-free and designed to kill 99.9% of germs on bottles in just 5 minutes! It also has an electric bottle and food warmer that heats bottles and baby food quickly and safely in approximately 4 minutes. The warmer heats everything from breast milk to baby food whilst helping to preserve the nutrients that are vital to baby's healthy development. Finally, it also includes 2 insulated Bottle Bags which are small enough to fit into a changing bag and 8 bottles! There are also other handy accessories including teats, soother, bottle brush, teat tongs and 6 milk powder dispensers.

The very popular Perfect Prep machine is now available in a new 'Cool Blue' edition boasting the same features of serving a fresh bottle at the right temperature in less than 2 minutes. The in-built filter system removes impurities from water, and dispenses the correct amount of water for an accurate formula consistency. It also dispenses an initial “hot shot” of water that kills any bacteria that may be present in the formula which also helps to dissolve the formula quickly and easily. This is followed by cooler water to ensure every bottle is delivered at body temperature - just like breast milk.
Vital Baby Ella's Weaning Spoon Tips & 4 NEW Toddler Cups
Vital Baby Ella's Weaning Spoon Tips & 4 NEW Toddler Cups

Following a successful launch of core Vital Baby products at Baby Brands Direct, the offering has been expanded to include Ella’s weaning spoon and also 4 additional toddler cups, each in 3 colours sold individually.

The Vital Baby ‘Ella's Kitchen’ Weaning Spoon Tips benefit from the dual branding and the mass availability of its baby food lines. However the spoons are not only compatible with Ella’s food pouches but most ready-made food pouches and a must have product for weaning.

The expanded toddler cup range includes soft spouts, grips and handles that are kind and gentle to baby’s sensitive mouth and apt for tiny hands. Baby's 1st Tumbler is suitable from 4months, the Kidisipper Tubby has easy hold handles, the Kidisipper is available in both Gripper and Sportz versions offering a 300ml capacity.

Safety First: Tap Protector, Digital Thermometer & Globe Trotter
Safety First: Tap Protector, Digital Thermometer & Globe Trotter


New from the trusted brand for safety in the home is the super cute and relaxed digital Frog that displays the water temperature on his tummy. An idea thermometer that is friendly, fun and most importantly accurate!

Also in the same colour theme is the spout protector, an essential in homes with a projecting tap over washing basins. Inflatable it fits easily over taps and has a hole through which the water can flow.

For the nursery environment, the 2 in 1 globe trotter offers reassuring light to help soothe baby to sleep and for toddlers the easy to grip shape makes it an ideal night light and fun light toy as adventures begin.

Kangy the Kangaroo & NEW Projector Mobiles
Kangy the Kangaroo & NEW Projector Mobiles

A unique newly developed product is the Kangy Kangaroo! A first of a kind, it is specifically designed for use while changing baby. Complete with a range of developmental features: 6-page multi-sensory book, gentle bouncing movement that responds to baby’s touch, teether, built-in rattle and crinkly ears. As baby grows, the changing time toy transforms into a cuddly take-along toy fitted with a front kangaroo pouch that can be used as a pacifier pocket.

A favourite new arrival here at Baby Brands Direct, is the new whale projector from Tiny Love, available in pink and blue. It offers the full works of projector (swimming animals), sweet lullabies and white noise, with adjustable volume! In addition to this it has an attachment feature so that it can be used on the side of cots or prams.

4 NEW Baby Art Gift Items this Spring
4 NEW Baby Art Gift Items this Spring


Baby Art, the brand of creative, quality gifts has just launched 2 additions to its best-selling ‘magic box’ range. The limited editions are designed by French designer Fifi Mandirac and feature an orange Squirrel in the garden and gorgeous neutral bunny with pink butterfly and greenry. The baby souvenirs are quick and easy to create, affordable, look great and kept safe over the years in their beautifully decorated keepsake tins. 

Also back by popular demand is the refreshed lovely belly kit that allows Mum to keep a real size momento of her pregnancy bump. In addition, perfect for baby shower parties and as a simple novelty keepsake is a pregnancy measuring tape with marker and stickers to highlight all those key milestones.

Munchkin Weaning Additions
Munchkin Weaning Additions

We are delighted to share the exciting news that Munchkin has expanded its range of weaning spoons and weaning accessories!

The Scooper Spoon is designed to be aligned with a baby’s natural actions when trying to feed itself through a sideways motion; having a larger bowl area than other spoons, it helps scoop more and keep it contained.

The Squeeze Spoon has been much awaited as a perfect solution to the early days of feeding, containing up to 5 ounces of pureed food within it, that can be simply squeezed out onto the spoon tip as and when ready to go into baby’s mouth!

The Munchkin Go Mash is surprisingly much more than a compact masher. It features a silicone lid that doubles as a suction base to keep the bowl in place for mashing and feeding!