New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

Nursery In the Night Garden Range
Nursery In the Night Garden Range

On the 10th year anniversary of ‘In The Night Garden’s’ Cbeebies hit series, multi-award winning plush manufacturer Golden Bear has just launch a new nursery line suitable from birth. Featuring the loving characters Igglepiggle, Makka Pakka and Upsy Daisy, the range now offers ring rattles, chime plush, plush toys and comfort blankets.

With huge attention to detail and appeal, the items are in pastel shades, feature soft embroidery, are manufactured with quality push that is soft to touch and boast woven labels and textured tabs for baby to explore.

Posh Paws XL Teddies & Roadster Racers Plush
Posh Paws XL Teddies & Roadster Racers Plush

Following the success of the ‘large size’ plush category here at Baby Brands Direct, retailers can look forward to the introduction of many more characters over the coming months. NEW immediate additions though, include Eeyor and Tigger from the popular Flopsies style of plush available.

The new Disney animation series, ‘Mickey and the Roadster Racers’ launched earlier this year featuring its popular characters Mickey, Minnie, Donald and Daisy, that race around the world and is now available in plush by manufacturer Posh Paws International. The characters are available in the cutest racer outfits with matching helmets on, in an approximate 8” assortment and from May will also be available in the large plush size.

3 NEW Starter Sets & the Cool Blue Prep Machine
3 NEW Starter Sets & the Cool Blue Prep Machine
Just in is the NEW Tommee Tippee Complete Feeding Starter Sets, boasting everything needed to make feeding a breeze and available in 3 colourways Cool Blue, Black and White! It includes the latest streamlined Electric Steriliser which is fast and easy to use, chemical-free and designed to kill 99.9% of germs on bottles in just 5 minutes! It also has an electric bottle and food warmer that heats bottles and baby food quickly and safely in approximately 4 minutes. The warmer heats everything from breast milk to baby food whilst helping to preserve the nutrients that are vital to baby's healthy development. Finally, it also includes 2 insulated Bottle Bags which are small enough to fit into a changing bag and 8 bottles! There are also other handy accessories including teats, soother, bottle brush, teat tongs and 6 milk powder dispensers.

The very popular Perfect Prep machine is now available in a new 'Cool Blue' edition boasting the same features of serving a fresh bottle at the right temperature in less than 2 minutes. The in-built filter system removes impurities from water, and dispenses the correct amount of water for an accurate formula consistency. It also dispenses an initial “hot shot” of water that kills any bacteria that may be present in the formula which also helps to dissolve the formula quickly and easily. This is followed by cooler water to ensure every bottle is delivered at body temperature - just like breast milk. 
Vital Baby Ella's Weaning Spoon Tips & 4 NEW Toddler Cups
Vital Baby Ella's Weaning Spoon Tips & 4 NEW Toddler Cups

Following a successful launch of core Vital Baby products at Baby Brands Direct, the offering has been expanded to include Ella’s weaning spoon and also 4 additional toddler cups, each in 3 colours sold individually.

The Vital Baby ‘Ella's Kitchen’ Weaning Spoon Tips benefit from the dual branding and the mass availability of its baby food lines. However the spoons are not only compatible with Ella’s food pouches but most ready-made food pouches and a must have product for weaning.

The expanded toddler cup range includes soft spouts, grips and handles that are kind and gentle to baby’s sensitive mouth and apt for tiny hands. Baby's 1st Tumbler is suitable from 4months, the Kidisipper Tubby has easy hold handles, the Kidisipper is available in both Gripper and Sportz versions offering a 300ml capacity.

Safety First: Tap Protector, Digital Thermometer & Globe Trotter
Safety First: Tap Protector, Digital Thermometer & Globe Trotter


New from the trusted brand for safety in the home is the super cute and relaxed digital Frog that displays the water temperature on his tummy. An idea thermometer that is friendly, fun and most importantly accurate!

Also in the same colour theme is the spout protector, an essential in homes with a projecting tap over washing basins. Inflatable it fits easily over taps and has a hole through which the water can flow.

For the nursery environment, the 2 in 1 globe trotter offers reassuring light to help soothe baby to sleep and for toddlers the easy to grip shape makes it an ideal night light and fun light toy as adventures begin.

Kangy the Kangaroo & NEW Projector Mobiles
Kangy the Kangaroo & NEW Projector Mobiles

A unique newly developed product is the Kangy Kangaroo! A first of a kind, it is specifically designed for use while changing baby. Complete with a range of developmental features: 6-page multi-sensory book, gentle bouncing movement that responds to baby’s touch, teether, built-in rattle and crinkly ears. As baby grows, the changing time toy transforms into a cuddly take-along toy fitted with a front kangaroo pouch that can be used as a pacifier pocket.

A favourite new arrival here at Baby Brands Direct, is the new whale projector from Tiny Love, available in pink and blue. It offers the full works of projector (swimming animals), sweet lullabies and white noise, with adjustable volume! In addition to this it has an attachment feature so that it can be used on the side of cots or prams.

Tiny Love '3 in 1' & 'Musical Friends' Gyminis
Tiny Love '3 in 1' & 'Musical Friends' Gyminis


The Tiny Love 3-in-1 interactive Gymini is new for 2017 and is the first from the brand that grows with baby. It is an extraordinarily versatile baby activity mat with modular arches that create 3 modes of use according to baby developmental stage that encourages the development of fine and gross motor skills from birth to toddlerhood. It includes 15 fun activities and features including a musical electronic ball game, bird wind chime, tiger ball with rings, frog mirror and more.

Also new for 2017 is the Tiny Love Gymini My Musical Friends that includes a stand-alone electronic Elephant Kicker that can also be used in music mode for 20minutes of continuous melodies. Popular tunes included are Bach's Minuet, Row, Row, Row Your Boat, Wheels on the Bus and the Alphabet Song.

4 NEW Baby Art Gift Items this Spring
4 NEW Baby Art Gift Items this Spring


Baby Art, the brand of creative, quality gifts has just launched 2 additions to its best-selling ‘magic box’ range. The limited editions are designed by French designer Fifi Mandirac and feature an orange Squirrel in the garden and gorgeous neutral bunny with pink butterfly and greenry. The baby souvenirs are quick and easy to create, affordable, look great and kept safe over the years in their beautifully decorated keepsake tins. 

Also back by popular demand is the refreshed lovely belly kit that allows Mum to keep a real size momento of her pregnancy bump. In addition, perfect for baby shower parties and as a simple novelty keepsake is a pregnancy measuring tape with marker and stickers to highlight all those key milestones.

Dr Brown's PreVent Soothers Range
Dr Brown's PreVent Soothers Range

These twin pack soothers from Dr Brown’s feature a Patented Suction-Free Air Channel that opens up as baby sucks to help lower the pressures inside baby's mouth which can sometimes create dental issues such as cross bites. Palatial pressure is lessened by creating this air channel that reduces suction and spreads apart when baby is sucking. Designed by a paediatric dentist to prevent dental issues, the PreVent soothers also have a contoured shield design that helps keep the shield from coming into contact with baby's face.

A glow in the night version is also available that is safe and has non-toxic illumination making it easy for baby and parents to find at night and is easy to recharge by simply exposing it to light.

Available at Baby Brands Direct to registered retailers with minimal pack quantities with block colour and size choices from birth to 12 months plus.

Munchkin Weaning Additions
Munchkin Weaning Additions

We are delighted to share the exciting news that Munchkin has expanded its range of weaning spoons and weaning accessories!

The Scooper Spoon is designed to be aligned with a baby’s natural actions when trying to feed itself through a sideways motion; having a larger bowl area than other spoons, it helps scoop more and keep it contained.

The Squeeze Spoon has been much awaited as a perfect solution to the early days of feeding, containing up to 5 ounces of pureed food within it, that can be simply squeezed out onto the spoon tip as and when ready to go into baby’s mouth!

The Munchkin Go Mash is surprisingly much more than a compact masher. It features a silicone lid that doubles as a suction base to keep the bowl in place for mashing and feeding!

Oh So Adorable Nursery Plush
Oh So Adorable Nursery Plush

Available to purchase in block colours - pink and blue, in an assortment of 2 characters, giraffe and elephant, these adorable 20cm nursery plush lines are a great option for online, physical and gift stores.

Suitable from birth they are an ideal first present for baby and make for great nursery decoration.
New Munchkin Bath Toys
New Munchkin Bath Toys


The Munchkin Dunk Dunk is a new additional version of the Munchkin Bath Dunk bath game that helps develop fine motor skills. This one features a more, full colour palette and a very cute duck as the header.

Munchkin Play and Learn is the package deal that makes for a starter bath kit or ideal gift. With items suitable from 12months, in includes 3 types of toy activities and also an ever essential shampoo rinser!

NEW - Fisher-Price Baby Gear
NEW - Fisher-Price Baby Gear

A dream come true for retailers and consumers alike; we now have a Pink Fisher-Price Jumperoo! Boasting all the top features including 360 degree seat rotation, overhead toys spinners, clackers, beads, mirrors and more, all in a sweet animal friends theme.

Another great addition is the Puppy n Pals Learning Gym that has key features covering, tummy time activities, first words and colours and has a take along Puppy with a light up nose and soft activation pad that can be used in 2 modes, ‘Look and Listen’ for 20+ minutes of continuous music and ‘Explore and Discover’ for action based rewards of words, sounds and phrases. With 2 soft removable arch toy bars including a total of 6 toys and crinkle sounds to discover on the mat this gym ticks all the boxes.

Also back in stock is the popular Royal Potty that has longevity of use, as it easily converts from potty to step stool. The built in handles help toddlers feel comfortable and secure on the potty, and the splash guard helps prevent mess with the added benefit of an easily removable bowl making cleaning a breeze.

Nickelodeon Shimmer and Shine Toys
Nickelodeon Shimmer and Shine Toys

A nickelodeon hit animated series that follows the magical adventures of two genie twin sisters Shimmer and Shine. Leah is their human friend who they grant 3 wishes to every day but whose wishes are not always successfully delivered and hence the show centres on problem solving and team work within the stunning land of Zahramay Falls. Each sister has its own distinctive personality traits and appearance; Shimmer has blue eyes and pink hair, is optimistic and encouraging, loves cleaning, glitter and collecting genie bottles. Sister Shine has purple eyes and blue hair, often hungry and loves animals through which she imparts lots of knowledge about the creatures in their surroundings.

New from Mattel this season, are both sisters Shimmer and Shine as 30cm dolls, available to purchase individually, that says phrases and sing songs from the show when hugged. Also available is the stunning Palace, which comes with both sisters and also their pets Nahal and Tala. The elaborately decorated play set comes with phrases and songs from the show as well as a magical surprise, when placing either sister with the holder and pressing the ‘jewel’ she will float up and down. A flying carpet set and genie boat are also due to be added to the range soon.

Fisher-Price Laugh and Learn Additions
Fisher-Price Laugh and Learn Additions

This season consumers are being spoilt with 5 new toys in the range and for the first time a Fisher-Price Laugh and Learn Jumperoo! Featuring all the features you expect from a Fisher-Price entertainer it also has 2 modes of play: Musical (music, sounds and lights) and Early Learning (sing-along songs, words linking to animal sounds in a choice of 4 languages.

The new toys include the ‘Microphone’ – a first taste to stardom, the karaoke style toys teaches colours, the alphabet, counting 1-20, opposites & parts of the body and in its second mode of play little ones can record and play back their voice with fun effects. The Piano features 2 modes of play, Learning (phrases and sounds) and Music (make own music or hear classics).

Featuring smart stages technology that grows with the child’s development stages by switching between 3 level modes (6 months, 12 months, 18 months plus) include a ‘Purse’, ‘Piggy Bank’ and ‘Record Player’. Wholesaler favourite is the latter not only for retro fun vibe and the educational content, but also the basics buttons like volume control, clacker beads, buttons and toggles, ability to spin the record and slide the record arm!

My First Thomas
My First Thomas


Mattel has just introduced a new range of Thomas lines specifically for the baby and nursery category, ‘My First Thomas’ which features softer colors and even sweeter faces for more age appropriate appeal. First in are the ‘Roll and Pop’ assortment – assortment of 3, rolls them along to hear and see the rattles, ‘Thomas Flipster’ – engine that rolls forward and does a 360 flip and Baby Brands Direct’s favourite the ‘Get Up and Glow’ – little ones can enjoy light shows, music, sounds and phrases appropriate to the chosen day or night mode. Also new and bound to keep little ones on the move is the 'Bubble Delivery' push along toy that generates bubbles out from Thomas’ funnel as it pushed!  

These little engines aren't just loads of fun they’re educational and can help development too!

Toy Additions to Ceebies Go Jetters Range
Toy Additions to Ceebies Go Jetters Range


The Ceebies Go Jetters hit animation is all about exploring Earth, carried out through it 4 key adventure seeking super heros Xuli, Kyan, Lars and Foz; under the guidance of their teacher and friend Ubercorn! The lesson in geography is aimed at preschool ages 4-6, and teaches facts about countries and environments through songs and music.

New at Baby Brands Direct for Spring 2017 is the ‘souvenir selfie camera’ and the ‘talking ubercorn’ which adds to the best-selling item here in the licence ‘Go Jetters Character Assortment Click-On’ and also toys like the ‘Go Jetters Foz & Giant’, ‘Go Jetters Vroomster’ and an ultimate delight the ‘Go Jetters Jetpad!’

The BeatBo Phenomena
The BeatBo Phenomena


Expanding on the super hit televised ‘BeatBo Bug’ toy, Mattel have introduced additional lines to cater for lower age groups. Starting with the ‘Beats Junior Assortment’ from 6months it is a smaller size than the Beatobo Bug and ideal for take along fun and with its interactive dance, lights and tunes, it helps develop fine motor skills, sensory stimulation and cognitive ability. The ‘Buggies Assortment’ available in 3 colours are little chunky vehicles, suitable from 9months and focus on cause and effect, coming to life with lights and music when pushed. Also new to Baby Brands Direct in the range is the ‘Dance and Move BowWow’. A super cute doggie, whose tail lights up and wags, and head bobs and ears wiggle to the beat! Retail staff will surely be unable to resist a dance in their stores with these toys!

Mega Bloks - NEW Liscence Range
Mega Bloks - NEW Liscence Range

The Mega Bloks range of construction toys are a close second to the market share leader in this category and well known for its slightly larger bricks, excellent packaging and far more appealing price. Since being acquired by Mattel, the brand has added to its toy range the licences available to it including Blaze and the Monster Machines, and Thomas and Friends.

Stores can now access the ‘racin railways wagon’ which is a 2 in 1 - wagon pull along and racing set which little Thomas fans can play with. Also new in that range is the Sights of Sodor, a 15pcs set including Thomas in a branded carry along bag. For the Blaze and Monster Machine enthusiasts there is the Truck Assortment, playset with Truck, Axle City Carwash, Jungle Balancing Stunt – the later the cream of sets with a level ramp that teaches balancing while having lots of fun!

NEW Blaze and the Monster Machine Toys
NEW Blaze and the Monster Machine Toys



Blaze and the Monster Machines – this roaring T.V. series success sees 2 new toys added to its spring summer 2017 range, of which the Blaze Light Launch Hyper Loop Playset will be T.V. advertised for 4 weeks from the 20th February to coincide with half term! This exciting toy helps kids explore the STEM principle of kinetic energy whilst enjoying the thrill of Blaze moving into an awesome 360-degree rotation! We also have the Speed Light Monster Trucks which illuminate through their translucent chassis – to save the day when the lights are out in Axle City! Place your orders this stock will be moving fast.

Product Updates
Product Updates
Listed in order of most recent updates first:
  • CTN-FED32-01/02/03 - updated soother motifs
  • ABK-FED02 - Annabel Karmel Food Cube Tray - now green
  • NUK-FED01 - Starter Set - new motif and contents changed slightly
  • MKN-SAF03, MKN-SAF08, MKN-FED40, MKN-TOY16, MKN-TOY21 - Minor image updates and additions
  • MKN-TOY19 - Fishin Bath toy - updated features and images
  • MKN-ACC11 - Now called Bristle Bottle Brush (formerly Deluxe)
  • Code Updates: FPBB-TOY01 (Rock A Stack) becomes FP-TOY26
  • Code Updates: FPBB-TOY03 (Chatter Phone) becomes FP-TOY27
  • Code Updates: FPBB-TOY04 (Little Snoopy) becomes FP-TOY28
  • Code Updates: FP-TOY16 (Beat Bug) becomes FP-TOY25
  • AVT-FED11-01 - Philips Avent Free Flow Soother 0-6m Motif update
  • MKN-TOY24 - Update description - not suitable for freezer (fridge only)
  • MKN-TOY02 - Munchkin Sea Squirts - now a 4 pack (not 5 pack)
  • MKN-SAF06 - Munckin Secure Grip Bath Caddy - now embellished with Ducks
  • ELC-TOY11 - ELC wooden Activity Kitchen Walker - white top replaces blue, overall colourway change