New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

Brand New Golden Bear Products!
We now have a wide range of licensed toys from fantastic toy brand Golden Bear, available to buy wholesale now!

The licenses currently available from Golden Bear are:
  • JCB
  • In The Night Garden
  • Forever Friends
  • Thomas and Friends
  • Sleep Tight All Night

Visit the Golden Bear brand page for the full range of new toys!
CBeebies Go Jetters Have Landed!
Go Jetters toys from Mattel have landed at Baby Brands Direct!

Aimed at preschool ages 4–6, Go Jetters follows the adventures of four heroes, Xuli, Kyan, Lars and Foz, as they travel the world with their teacher, mentor and friend, Ubercorn, learning about countries and their landmarks as they go.

We have in stock:

Go Jetters Character Assortment Click-On
Go Jetters Foz & Giant
Go Jetters Vroomster
Go Jetters Jetpad
New Peppa Pig Potty Training Range from Solution
The Peppa Pig potty training range is now available for retailers to buy wholesale at Baby Brands Direct! The range includes potties, training seats and step stools, featuring gorgeous Peppa and George Pig designs. The products are all stable and secure, with non slip feet to keep them in place.

Check out the Solution brand page for the full range of potties and accessories available - or visit the Peppa Pig page for more adorable branded products!
Brand New Bright Starts and Taggies Toys!
Bright Starts have some adorable new Taggies teddies and toys available now! Baby will fall in love with these fun and cute lion and elephant characters - as well as their soft textures and the silky tags that they feature. Taggies products also feature new rubber teether tags - perfect for chewing! 

New Taggies products are:

Bright Starts Tag 'n Play Pals
Bright Starts Pretty in Pink Bracelets
Bright Starts Rattle Me Wrist Pals
Bright Starts Friends For Me

Also available from Bright Starts are the new Chime Along Friends, which attach easily to buggies, prams and car seats and make engaging sounds, and Bunch of Balls - a pack of 16 colourful balls that feature cute character faces!
NEW Vehicles from OBall!
OBall have some brilliant new vehicles, which incorporate their classic, ergonomic OBall design into stylish little toys - perfect for all kids over 18 months old to play with! These sweet little vehicles feature cute faces with large friendly eyes and are easy to grasp and to hold!

These new cars and vehicles are:

OBL-TOY23 - Oball Pink Vehicle 3 Pack
OBL-TOY24 - Oball Vehicle Assortment
OBL-TOY25 - Oball Sports Cars 3 Pack
OBL-TOY26 - Oball Dump Truck
OBL-TOY27 - Oball Loader
OBL-TOY28 - Oball Car Carrier

NEW: Blaze and The Monster Machines Monster Dome!
It’s Race Day at the Monster Dome and crafty Crusher will stop at nothing to beat Blaze... even if that means building a chomping Sharkbot! Will Blaze race past the shark’s mighty bite and speed on to win the race or will Crusher finally cross the finish line first? Kids can create side-by-side races between Blaze and Crusher or customize their set into champion courses! Perfect for interactive and imaginative play!

Blaze and the Monster Machines is a hugely popular show, broadcast on Nick Jr, that teaches kids about STEM, problem solving and the importance of teamwork and friendship.
NEW! 17 Inch Large Scale Barbie Doll! Perfect for Little Hands!
The extra-tall Barbie princess doll from the Endless Hair Kingdom is ready for any fairytale adventure little one can dream up. Standing at 17 inches tall, this large doll is the perfect entry level Barbie for little ones and provides lots of opportunities for fun with her long, perfect for styling hair!

Includes 17-inch tall Barbie princess doll wearing fashion and accessories, one brush, three headbands, two hair combs, one barrette and one tiara.
New Fisher-Price Rainforest Products!
We have a great range of new Fisher-Price Rainforest products available, including the brilliant Roaring Rainforest Jumperoo, the innovative Fisher-Price Newborn To Toddler Rocker and the space saving Fisher-Price Fold and Go Bouncer! These products feature a new version of the classic Rainforest design, bringing a fresh look to the range, while retaining the cute characters and colours that made the items popular.

Check out the Fisher-Price Rainforest brand page for more products!
NEW Finding Dory Products - Disney Pixar's Finding Dory Out 29th July!
Available at Baby Brands Direct: FANTASTIC NEW Finding Dory products!

The range includes adorable and cuddly plush toys from Posh Paws International, bath and potty training products from Solution and entertainers from Bright Starts and Kids II!

The latest product in the range is the brilliant Bright Starts Disney Nemo Activities Entertainer, which includes over 13 engaging toys and activities. These great toys include a Nemo rollerball, Bruce the friendly shark rattle, Squirt with a light up tummy, a perky puffer fish mirror for self-discovery, a starfish-shaped teether, a spinning Sheldon toy and bead chaser Dory!

Finding Dory is the eagerly anticipated sequel to Disney Pixar's Finding Nemo. It's already made waves all around the world and it's set to make a huge splash when it hits UK cinemas on 29th July 2016!
NEW from Safety First!
We have added a large number of new lines to our range of Safety First products! Safety First is a brand that is dedicated to providing parents with innovative safety items that make everyday life safer and easier. 

These new items include the Safety First Timba Highchair, Safety First Fast and Finished Potty, Safety First Travel Safety Kit, Safety First Back Seat Protector and Safety First Tempguard Duck.

All these items and many more new products can be viewed on the Safety First brand page.
The distinctive and multi award winning, patented pregnancy and support pillow by Dreamgenii is the market leader in its category. It is specially designed to support not only the pregnancy bump but also the back and knees - all of which are under great strain during pregnancy. The UK Company has grown to become an international brand, with its reputation continuing to flourish for both its quality and affordability. Independent retailers registered with Baby Brands Direct, can now benefit from access to this profile brand and headline product that carries the recommendation of Midwives. It boasts attributes including encouraging maximum blood-flow between mother and baby, and when used from around 20 weeks helping to encourage optimal foetal positioning which can lead to a shorter and less painful labour with less chance of intervention. It is no surprise then, that 9 out of 10 women would recommend the pillow to a friend.