New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

Dr Brown's PreVent Soothers Range
Dr Brown's PreVent Soothers Range

These twin pack soothers from Dr Brown’s feature a Patented Suction-Free Air Channel that opens up as baby sucks to help lower the pressures inside baby's mouth which can sometimes create dental issues such as cross bites. Palatial pressure is lessened by creating this air channel that reduces suction and spreads apart when baby is sucking. Designed by a paediatric dentist to prevent dental issues, the PreVent soothers also have a contoured shield design that helps keep the shield from coming into contact with baby's face.

A glow in the night version is also available that is safe and has non-toxic illumination making it easy for baby and parents to find at night and is easy to recharge by simply exposing it to light.

Available at Baby Brands Direct to registered retailers with minimal pack quantities with block colour and size choices from birth to 12 months plus.

Oh So Adorable Nursery Plush
Oh So Adorable Nursery Plush

Available to purchase in block colours - pink and blue, in an assortment of 2 characters, giraffe and elephant, these adorable 20cm nursery plush lines are a great option for online, physical and gift stores.

Suitable from birth they are an ideal first present for baby and make for great nursery decoration.
NEW - Munchkin Miracle Stainless Steel Cup
NEW - Munchkin Miracle Stainless Steel Cup


The best-selling Miracle 360 Sippy Cup 296ml just added another format of this product to its range through a stainless version.

It appeals not only to the environmentally friendly consumer but also those wanting a toddler cup with insulating properties - keeping liquid warm or cold for hours. It’s so positive to have such an established brand offering this option! Stainless steel is also easy to clean and very durable-even unbreakable- and resisting most scratches.

New Munchkin Bath Toys
New Munchkin Bath Toys


The Munchkin Dunk Dunk is a new additional version of the Munchkin Bath Dunk bath game that helps develop fine motor skills. This one features a more, full colour palette and a very cute duck as the header.

Munchkin Play and Learn is the package deal that makes for a starter bath kit or ideal gift. With items suitable from 12months, in includes 3 types of toy activities and also an ever essential shampoo rinser!

Munchkin Weaning Additions
Munchkin Weaning Additions

We are delighted to share the exciting news that Munchkin has expanded its range of weaning spoons and weaning accessories!

The Scooper Spoon is designed to be aligned with a baby’s natural actions when trying to feed itself through a sideways motion; having a larger bowl area than other spoons, it helps scoop more and keep it contained.

The Squeeze Spoon has been much awaited as a perfect solution to the early days of feeding, containing up to 5 ounces of pureed food within it, that can be simply squeezed out onto the spoon tip as and when ready to go into baby’s mouth!

The Munchkin Go Mash is surprisingly much more than a compact masher. It features a silicone lid that doubles as a suction base to keep the bowl in place for mashing and feeding!

Munchkin Miracle Trainer Cup - New Colourways
Munchkin Miracle Trainer Cup - New Colourways

The best-selling cup at Baby Brands Direct just got better! The Munchkin Miracle 360 Trainer Cup is now available in 4 colours – with orange and green added as new colourways! Don’t forget these top reasons to stock them:

  • 100% Leak proof & Spill proof
  • 360 degree design – allows drinking anywhere around the rim
  • Spout free technology is better for teeth and helps transition to an open cup
  • Spill proof valve seals automatically after drinking
  • Removable valve for easy cleaning
Halilit New Shakers
Halilit New Shakers


Due to the popularity of the musical toys in the Halilit range we now have 2 additional lines available for retailers at Baby Brands Direct.

The Baby Shaker is shaped like a fish and has a tummy of colourful beads and makes for a perfect first introduction to music. In addition, shakers ‘Rish Rush’ and ‘Tik Tuk’ – come in a mixed assortment of both in a variety of colours and make sounds as per their names!

Both are suitable for little ones from 3months.

NEW - Fisher-Price Baby Gear
NEW - Fisher-Price Baby Gear

A dream come true for retailers and consumers alike; we now have a Pink Fisher-Price Jumperoo! Boasting all the top features including 360 degree seat rotation, overhead toys spinners, clackers, beads, mirrors and more, all in a sweet animal friends theme.

Another great addition is the Puppy n Pals Learning Gym that has key features covering, tummy time activities, first words and colours and has a take along Puppy with a light up nose and soft activation pad that can be used in 2 modes, ‘Look and Listen’ for 20+ minutes of continuous music and ‘Explore and Discover’ for action based rewards of words, sounds and phrases. With 2 soft removable arch toy bars including a total of 6 toys and crinkle sounds to discover on the mat this gym ticks all the boxes.

Also back in stock is the popular Royal Potty that has longevity of use, as it easily converts from potty to step stool. The built in handles help toddlers feel comfortable and secure on the potty, and the splash guard helps prevent mess with the added benefit of an easily removable bowl making cleaning a breeze.

Nickelodeon Shimmer and Shine Toys
Nickelodeon Shimmer and Shine Toys

A nickelodeon hit animated series that follows the magical adventures of two genie twin sisters Shimmer and Shine. Leah is their human friend who they grant 3 wishes to every day but whose wishes are not always successfully delivered and hence the show centres on problem solving and team work within the stunning land of Zahramay Falls. Each sister has its own distinctive personality traits and appearance; Shimmer has blue eyes and pink hair, is optimistic and encouraging, loves cleaning, glitter and collecting genie bottles. Sister Shine has purple eyes and blue hair, often hungry and loves animals through which she imparts lots of knowledge about the creatures in their surroundings.

New from Mattel this season, are both sisters Shimmer and Shine as 30cm dolls, available to purchase individually, that says phrases and sing songs from the show when hugged. Also available is the stunning Palace, which comes with both sisters and also their pets Nahal and Tala. The elaborately decorated play set comes with phrases and songs from the show as well as a magical surprise, when placing either sister with the holder and pressing the ‘jewel’ she will float up and down. A flying carpet set and genie boat are also due to be added to the range soon.

Fisher-Price Laugh and Learn Additions
Fisher-Price Laugh and Learn Additions

This season consumers are being spoilt with 5 new toys in the range and for the first time a Fisher-Price Laugh and Learn Jumperoo! Featuring all the features you expect from a Fisher-Price entertainer it also has 2 modes of play: Musical (music, sounds and lights) and Early Learning (sing-along songs, words linking to animal sounds in a choice of 4 languages.

The new toys include the ‘Microphone’ – a first taste to stardom, the karaoke style toys teaches colours, the alphabet, counting 1-20, opposites & parts of the body and in its second mode of play little ones can record and play back their voice with fun effects. The Piano features 2 modes of play, Learning (phrases and sounds) and Music (make own music or hear classics).

Featuring smart stages technology that grows with the child’s development stages by switching between 3 level modes (6 months, 12 months, 18 months plus) include a ‘Purse’, ‘Piggy Bank’ and ‘Record Player’. Wholesaler favourite is the latter not only for retro fun vibe and the educational content, but also the basics buttons like volume control, clacker beads, buttons and toggles, ability to spin the record and slide the record arm!

My First Thomas
My First Thomas


Mattel has just introduced a new range of Thomas lines specifically for the baby and nursery category, ‘My First Thomas’ which features softer colors and even sweeter faces for more age appropriate appeal. First in are the ‘Roll and Pop’ assortment – assortment of 3, rolls them along to hear and see the rattles, ‘Thomas Flipster’ – engine that rolls forward and does a 360 flip and Baby Brands Direct’s favourite the ‘Get Up and Glow’ – little ones can enjoy light shows, music, sounds and phrases appropriate to the chosen day or night mode. Also new and bound to keep little ones on the move is the 'Bubble Delivery' push along toy that generates bubbles out from Thomas’ funnel as it pushed!  

These little engines aren't just loads of fun they’re educational and can help development too!

Toy Additions to Ceebies Go Jetters Range
Toy Additions to Ceebies Go Jetters Range


The Ceebies Go Jetters hit animation is all about exploring Earth, carried out through it 4 key adventure seeking super heros Xuli, Kyan, Lars and Foz; under the guidance of their teacher and friend Ubercorn! The lesson in geography is aimed at preschool ages 4-6, and teaches facts about countries and environments through songs and music.

New at Baby Brands Direct for Spring 2017 is the ‘souvenir selfie camera’ and the ‘talking ubercorn’ which adds to the best-selling item here in the licence ‘Go Jetters Character Assortment Click-On’ and also toys like the ‘Go Jetters Foz & Giant’, ‘Go Jetters Vroomster’ and an ultimate delight the ‘Go Jetters Jetpad!’

The BeatBo Phenomena
The BeatBo Phenomena


Expanding on the super hit televised ‘BeatBo Bug’ toy, Mattel have introduced additional lines to cater for lower age groups. Starting with the ‘Beats Junior Assortment’ from 6months it is a smaller size than the Beatobo Bug and ideal for take along fun and with its interactive dance, lights and tunes, it helps develop fine motor skills, sensory stimulation and cognitive ability. The ‘Buggies Assortment’ available in 3 colours are little chunky vehicles, suitable from 9months and focus on cause and effect, coming to life with lights and music when pushed. Also new to Baby Brands Direct in the range is the ‘Dance and Move BowWow’. A super cute doggie, whose tail lights up and wags, and head bobs and ears wiggle to the beat! Retail staff will surely be unable to resist a dance in their stores with these toys!

Mega Bloks - NEW Liscence Range
Mega Bloks - NEW Liscence Range

The Mega Bloks range of construction toys are a close second to the market share leader in this category and well known for its slightly larger bricks, excellent packaging and far more appealing price. Since being acquired by Mattel, the brand has added to its toy range the licences available to it including Blaze and the Monster Machines, and Thomas and Friends.

Stores can now access the ‘racin railways wagon’ which is a 2 in 1 - wagon pull along and racing set which little Thomas fans can play with. Also new in that range is the Sights of Sodor, a 15pcs set including Thomas in a branded carry along bag. For the Blaze and Monster Machine enthusiasts there is the Truck Assortment, playset with Truck, Axle City Carwash, Jungle Balancing Stunt – the later the cream of sets with a level ramp that teaches balancing while having lots of fun!

NEW Blaze and the Monster Machine Toys
NEW Blaze and the Monster Machine Toys



Blaze and the Monster Machines – this roaring T.V. series success sees 2 new toys added to its spring summer 2017 range, of which the Blaze Light Launch Hyper Loop Playset will be T.V. advertised for 4 weeks from the 20th February to coincide with half term! This exciting toy helps kids explore the STEM principle of kinetic energy whilst enjoying the thrill of Blaze moving into an awesome 360-degree rotation! We also have the Speed Light Monster Trucks which illuminate through their translucent chassis – to save the day when the lights are out in Axle City! Place your orders this stock will be moving fast.

Spring 2017 Barbie Collection
Spring 2017 Barbie Collection


Barbie's convertible is back with a 2017 refresh of an additional sparkle feature on its 'paint work'. Her vehicle popularity has lead to the addition of her own SUV too and in sugar sweet pastels for the first time at Baby Brands Direct we have Barbie's Bike and Moped with accessories. We also have high price item, Barbie's 3 Story Townhouse - every little girl's dream! Also just launched from the Dreamtopia range is the Bubbletastic Fairy that kids can generate bubbles from their Barbie's fairy wings!
Pastel Polka Dot Additions by Keel Toys
Pastel Polka Dot Additions by Keel Toys



New for 2017 from Keel Toys is the sweeter than sweet pastel polka dot additions to its baby and nursery specific range of teddy bears. The Bear on the Moon is a proven top seller, having once before been in the range some years ago, its now back with its musical pull cord at great value. The colour of the plush and embroidery threads match the existing Bear on the Musical Rocking horse making for a strong retail offering. Also sharing the pastel polka dot theme and just launched, perfectly in time for Easter, are the 25cm Rabbits that make for an irrestisible nursery addition with its long ears and satin soft bow neck tie.

Welcome to Happy Land! New from ELC!
Welcome to Happy Land! New from ELC!
We have a great new range from ELC available now! Happyland is a place where children's imaginations can run free! The toys are designed to help little one explore and learn about the world around them. The ELC Happy Land range features fun playsets and character figures.

The new products in the Happy Land range include: the Family, Helicopter, Fairy House, Fly & Go Jumbo, Windmill House, Treehouse, Pirate Ship and Fairy Boot.
NEW From Tommee Tippee: Ultra Bottles
NEW From Tommee Tippee: Ultra Bottles

Baby Brands Direct now have the Ultra bottle range from Tommee Tippee available! The breast-like shape of the Ultra teat makes for easy switching between breast and bottle. The bottle has a contour zone for a secure seal that reduces the air intake and dribbles. It’s also angled, this makes for a much more comfortable feeding position for mum and baby.
  • TT-FED40-F - Tommee Tippee Ultra Fast Flow Teats x 2
  • TT-FED40-M - Tommee Tippee Ultra Medium Flow Teats x 2
  • TT-FED41 - Tommee Tippee Ultra Bottle 150ml
  • TT-FED42 - Tommee Tippee Ultra Bottle 150m x3
  • TT-FED43 - Tommee Tippee Ultra Bottle 260ml
  • TT-FED44 - Tommee Tippee Ultra Bottle 260ml x3
Product Updates
Product Updates
Listed in order of most recent updates first:
  • NUK-FED01 - Starter Set - new motif and contents changed slightly
  • MKN-SAF03, MKN-SAF08, MKN-FED40, MKN-TOY16, MKN-TOY21 - Minor image updates and additions
  • MKN-TOY19 - Fishin Bath toy - updated features and images
  • MKN-ACC11 - Now called Bristle Bottle Brush (formerly Deluxe)
  • Code Updates: FPBB-TOY01 (Rock A Stack) becomes FP-TOY26
  • Code Updates: FPBB-TOY03 (Chatter Phone) becomes FP-TOY27
  • Code Updates: FPBB-TOY04 (Little Snoopy) becomes FP-TOY28
  • Code Updates: FP-TOY16 (Beat Bug) becomes FP-TOY25
  • AVT-FED11-01 - Philips Avent Free Flow Soother 0-6m Motif update
  • MKN-TOY24 - Update description - not suitable for freezer (fridge only)
  • MKN-TOY02 - Munchkin Sea Squirts - now a 4 pack (not 5 pack)
  • MKN-SAF06 - Munckin Secure Grip Bath Caddy - now embellished with Ducks
  • ELC-TOY11 - ELC wooden Activity Kitchen Walker - white top replaces blue, overall colourway change
  • LDM-GAT02 - Lindam Sure Shut Orto - item description
  • TT-FED15 - Explora Section Plates Twin Pack - now come in a new assortment of colours: Pink, Blue, Aqua and Purple
  • HCP-HYG01- Very Hungry Caterpillar - no longer has edge binding
  • BST-TOY30 - Bright Starts Character update - Frog and Cat
  • MKN-FED01 - Munchkin Travel Booster Seat - now grey with blue
  • MKN-HYG08 - Munchkin Potty - now white with blue lid
  • MAM-FED03 - MAM Trainer Bottles - new character motif
  • MAM-FED16 - MAM Night glow soother, all sizes - new design motif
  • MAM-FED34 - MAM Baby Bottle x 2, 330ml - new character design
  • MAM-FED08 - MAM Anti-Colic Bottle x3 - new character motif
  • BNG-TOY03 - Mattel's Pando and Padget no longer in the mix
  • CTN-FED03 - Tommee Tippee Closer to Nature Night Time Soother  - updated motif
  • LBT-TOY06 - Most Little Bird Told Me, slight packaging changes (October 2016)