New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

NEW From Tommee Tippee: Ultra Bottles
NEW From Tommee Tippee: Ultra Bottles

Baby Brands Direct now have the Ultra bottle range from Tommee Tippee available! The breast-like shape of the Ultra teat makes for easy switching between breast and bottle. The bottle has a contour zone for a secure seal that reduces the air intake and dribbles. It’s also angled, this makes for a much more comfortable feeding position for mum and baby.
  • TT-FED40-F - Tommee Tippee Ultra Fast Flow Teats x 2
  • TT-FED40-M - Tommee Tippee Ultra Medium Flow Teats x 2
  • TT-FED41 - Tommee Tippee Ultra Bottle 150ml
  • TT-FED42 - Tommee Tippee Ultra Bottle 150m x3
  • TT-FED43 - Tommee Tippee Ultra Bottle 260ml
  • TT-FED44 - Tommee Tippee Ultra Bottle 260ml x3
Welcome to Happy Land! New from ELC!
Welcome to Happy Land! New from ELC!
We have a great new range from ELC available now! Happyland is a place where children's imaginations can run free! The toys are designed to help little one explore and learn about the world around them. The ELC Happy Land range features fun playsets and character figures, including fairy treehouses, pirate ships and helicopters.

The new products in the range are:
  • ELC-TOY17 - Early Learning Centre Happy Land Family
  • ELC-TOY18 - Early Learning Centre Happy Land Helicopter
  • ELC-TOY19 - Early Learning Centre Happy Land Fairy House
  • ELC-TOY20 - Early Learning Centre Happy Land Fly & Go Jumbo
  • ELC-TOY21 - Early Learning Centre Happy Land Windmill House
  • ELC-TOY22 - Early Learning Centre Happy Land Treehouse
  • ELC-TOY23 - Early Learning Centre Happy Land Pirate Ship
  • ELC-TOY24 - Early Learning Centre Happy Land Fairy Boot

    We also now have these other great ELC toys available:
  • ELC-TOY06 - Early Learning Centre Mirror Laptop
  • ELC-TOY07 - Early Learning Centre Cash Register
  • ELC-TOY08 - Early Learning Centre My Gadget Set Pink
NEW from Bright Starts!
NEW from Bright Starts!
The Disney Minnie Mouse Door Jumper, Disney Minnie Mouse Peekaboo Entertainer and the Disney Tigger Door Jumper from Bright Starts are now available for retailers to buy wholesale! These charming branded toys will be sure to keep little one entertained!

Both door jumpers feature crinkly fabric that kids will love to feel and touch, as well as a sturdy clip and an additional safety strap. The Minnie Mouse Entertainer features over 12 activities, keeping them laughing and playing for hours.

Check out the Bright Starts brand page for more exciting toys!
New Express and Go from Tommee Tippee!
New Express and Go from Tommee Tippee!
The Express and Go range makes life for expressing mothers much easier! Mothers can use a single pouch to express, store, warm and feed milk, meaning that they never have to use different containers to transfer milk!

The products in this range are:
  • TT-FED45 - Tommee Tippee Express and Go Pouch Bottle
  • TT-FED46 - Tommee Tippee Express and Go Pouches 20pk
  • TT-FED47 - Tommee Tippee Express and Go Breast pump Adapators 3pk
  • TT-FED48 - Tommee Tippee Express and Go Storage Case
  • TT-FED49 - Tommee Tippee Express and Go Bottle and Pouch Warmer
  • TT-SET01 - Tommee Tippee Express and Go Small Kit
  • TT-SET02 - Tommee Tippee Express and Go Complete Kit 
Check out the Tommee Tippee page for the full range!
Vital Baby: Innovative Products for the Modern Family!
Vital Baby: Innovative Products for the Modern Family!
Vital Baby is a family owned brand, known for quality products and innovation. From the brilliant 2 in 1 Steam and Blend food processor, a fantastic alternative for previous stockists of the Beaba Babybook, to the completely baby safe, 100% natural Aquaint Sanitising Water, Vital Baby have a fantastic and varied range, perfect for the modern family

Check out the range of Vital Baby items online at Baby Brands Direct now!
Diono: Safety and Smiles!
Diono: Safety and Smiles!
Diono provides the ideal solutions for today’s “on the go” family, with products that combine safety and convenience, ensuring that every family journey can be stress free and enjoyable. 

With a wide, cohesive range including car seats, sun shades, safety mirrors and stroller accessories, Diono has a safety product for every parent and their needs. This attractive brand will look great in store, so check out the brand page to see what Diono has to offer.
Brand New Golden Bear Products!
Brand New Golden Bear Products!
We now have a wide range of licensed toys from fantastic toy brand Golden Bear, available to buy wholesale now!

The licenses currently available from Golden Bear are:
  • JCB
  • In The Night Garden
  • Forever Friends
  • Thomas and Friends
  • Sleep Tight All Night

Visit the Golden Bear brand page for the full range of new toys!
CBeebies Go Jetters Have Landed!
CBeebies Go Jetters Have Landed!
Go Jetters toys from Mattel have landed at Baby Brands Direct!

Aimed at preschool ages 4–6, Go Jetters follows the adventures of four heroes, Xuli, Kyan, Lars and Foz, as they travel the world with their teacher, mentor and friend, Ubercorn, learning about countries and their landmarks as they go.

We have in stock:

Go Jetters Character Assortment Click-On
Go Jetters Foz & Giant
Go Jetters Vroomster
Go Jetters Jetpad
NEW OBall Bounce n Zoom
NEW OBall Bounce n Zoom
Newly available from OBall: The Bounce N Zoom Speedway!

This speedway offers the most imaginative way to play with cars the world has ever seen! A giant claw lifts the Oball vehicle to the ramp where it tumbles and crashes onto the Super Bounce Pad. Multiple ramps keep playtime exciting as cars roll a different direction each time.

Check out the OBall brand page for more great toys!
NEW: Blaze and The Monster Machines Monster Dome!
NEW: Blaze and The Monster Machines Monster Dome!
It’s Race Day at the Monster Dome and crafty Crusher will stop at nothing to beat Blaze... even if that means building a chomping Sharkbot! Will Blaze race past the shark’s mighty bite and speed on to win the race or will Crusher finally cross the finish line first? Kids can create side-by-side races between Blaze and Crusher or customize their set into champion courses! Perfect for interactive and imaginative play!

Blaze and the Monster Machines is a hugely popular show, broadcast on Nick Jr, that teaches kids about STEM, problem solving and the importance of teamwork and friendship.
New Fisher-Price Rainforest Products!
New Fisher-Price Rainforest Products!
We have a great range of new Fisher-Price Rainforest products available, including the brilliant Roaring Rainforest Jumperoo, the innovative Fisher-Price Newborn To Toddler Rocker and the space saving Fisher-Price Fold and Go Bouncer! These products feature a new version of the classic Rainforest design, bringing a fresh look to the range, while retaining the cute characters and colours that made the items popular.

Check out the Fisher-Price Rainforest brand page for more products!
NEW Finding Dory Products - Disney Pixar's Finding Dory Out 29th July!
NEW Finding Dory Products - Disney Pixar's Finding Dory Out 29th July!
Available at Baby Brands Direct: FANTASTIC NEW Finding Dory products!

The range includes adorable and cuddly plush toys from Posh Paws International, bath and potty training products from Solution and entertainers from Bright Starts and Kids II!

The latest product in the range is the brilliant Bright Starts Disney Nemo Activities Entertainer, which includes over 13 engaging toys and activities. These great toys include a Nemo rollerball, Bruce the friendly shark rattle, Squirt with a light up tummy, a perky puffer fish mirror for self-discovery, a starfish-shaped teether, a spinning Sheldon toy and bead chaser Dory!

Finding Dory is the eagerly anticipated sequel to Disney Pixar's Finding Nemo. It's already made waves all around the world and it's set to make a huge splash when it hits UK cinemas on 29th July 2016!
NEW from Safety First!
NEW from Safety First!
We have added a large number of new lines to our range of Safety First products! Safety First is a brand that is dedicated to providing parents with innovative safety items that make everyday life safer and easier. 

These new items include the Safety First Timba Highchair, Safety First Fast and Finished Potty, Safety First Travel Safety Kit, Safety First Back Seat Protector and Safety First Tempguard Duck.

All these items and many more new products can be viewed on the Safety First brand page.
Product Updates
Product Updates
Listed in order of most recent updates first:
  • ELC-TOY11 - ELC wooden Activity Kitchen Walker - white top replaces blue, overall colourway change
  • LDM-GAT02 - Lindam Sure Shut Orto - item description
  • TT-FED15 - Explora Section Plates Twin Pack - now come in a new assortment of colours: Pink, Blue, Aqua and Purple
  • HCP-HYG01- Very Hungry Caterpillar - no longer has edge binding
  • BST-TOY30 - Bright Starts Character update - Frog and Cat
  • MKN-FED01 - Munchkin Travel Booster Seat - now grey with blue
  • MKN-HYG08 - Munchkin Potty - now white with blue lid
  • MAM-FED03 - MAM Trainer Bottles - new character motif
  • MAM-FED16 - MAM Night glow soother, all sizes - new design motif
  • MAM-FED34 - MAM Baby Bottle x 2, 330ml - new character design
  • MAM-FED08 - MAM Anti-Colic Bottle x3 - new character motif
  • BNG-TOY03 - Mattel's Pando and Padget no longer in the mix
  • CTN-FED03 - Tommee Tippee Closer to Nature Night Time Soother  - updated motif
  • LBT-TOY06 - Most Little Bird Told Me, slight packaging changes (October 2016)