Highlights
New Season
Vital Baby In Stock Now with NEW Broad Range of Innovations!
Vital Baby In Stock Now with NEW Broad Range of Innovations!
New Season
Taggies Iconic Plush Now at Baby Brands Direct
Taggies Iconic Plush Now at Baby Brands Direct
New Season
Rainbow Designs New Season Arrivals!
Rainbow Designs New Season Arrivals!
New Season
New Lactation Massager by Munchkin In Stock Now
New Lactation Massager by Munchkin In Stock Now
New Season
Child's Farm: NEW Sweet Smelling Additions to the Range Available At Baby Brands Direct!
Child's Farm: NEW Sweet Smelling Additions to the Range Available At Baby Brands Direct!
New Season
New Arrivals from Kaloo: Cuddly Friends Perfect for Snuggling!
New Arrivals from Kaloo: Cuddly Friends Perfect for Snuggling!
New Season
NEW Arrivals from Infantino! Toys, Gyms, Baby Carriers and More!
NEW Arrivals from Infantino! Toys, Gyms, Baby Carriers and More!
New Season
New Additions to TOMY's John Deere Range Available at Baby Brands Direct Now!
New Additions to TOMY's John Deere Range Available at Baby Brands Direct Now!
New Season
NEW BRAND: Child's Farm Now Available at Baby Brands Direct
NEW BRAND: Child's Farm Now Available at Baby Brands Direct
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Strong Growth for Gabby's Dollhouse Thanks To New Movie!
Blog
#WhyStockIt? Infantino Cactus & Rainbow Foldable Foam Mat - A Tummy Time Essential!
Blog
Perfect for Christmas: Halilit Gift Sets and Musical Instruments!
Blog
High Octane Transforming Fun with VTech Switch and Go Dinos!
Blog
Leap Frog Featured on ITVs This Morning + Interactive Shopping Centre Event!
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 60 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to over 2,000 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and export customers with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

shop by categories

shop by Brands