Highlights
New Season
NEW BRAND: Lalaboom Toys Now In Stock!
NEW BRAND: Lalaboom Toys Now In Stock!
New Season
NEW: MAM Bottles, Teats and Soothers
NEW: MAM Bottles, Teats and Soothers
New Season
NEW: Barbie, Mega Bloks and Hot Wheels from Mattel!
NEW: Barbie, Mega Bloks and Hot Wheels from Mattel!
New Season
NEW from Flair – PJ Masks, Hairdorables, Disney and much more!
NEW from Flair – PJ Masks, Hairdorables, Disney and much more!
New Season
Exciting NEW Additions to the Fisher-Price Range
Exciting NEW Additions to the Fisher-Price Range
New Season
NEW Mega Bloks Construction Toys including John Deere Licence
NEW Mega Bloks Construction Toys including John Deere Licence
New Season
NEW Hot Wheels Playsets A/W 2020 Collection
NEW Hot Wheels Playsets A/W 2020 Collection
New Season
Barbie Seasonal Additions for A/W 2020
Barbie Seasonal Additions for A/W 2020
New Season
NEW Chelsea Arrivals - Playsets & Travel Doll
NEW Chelsea Arrivals - Playsets & Travel Doll
New Season
NEW Harry Potter Dolls! Collector Favourites
NEW Harry Potter Dolls! Collector Favourites
New Season
Additional Angelcare Bath Accessories & NEW SensAsure Movement Sensor Pad Monitors
Additional Angelcare Bath Accessories & NEW SensAsure Movement Sensor Pad Monitors
New Season
New Toys Launched by Leap Frog
New Toys Launched by Leap Frog
New Season
VTech NEW Lines Added
VTech NEW Lines Added
New Season
Keel Toys |  Expanded Nursery Plush Range
Keel Toys | Expanded Nursery Plush Range
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
#WhyStockIt? The NEW NUK First Choice+ Temperature Bottles
Blog
Lansinoh reveals mums less confident to breastfeed in public
Blog
Babies Sleep Well with Grobag from Tommee Tippee
Blog
#WhyStockIt? The Fisher-Price Eco Friendly Gift Set
Blog
Lansinoh – Voted Best Reusable Breast Pads 2020 in the Sun
Blog
MAM continue with Tommy's partnership
Blog
Medela Award Winning Freestyle Flex – The Celebrity Choice!
Blog
Tommee Tippee Celebrates Breastfeeding week Through its Breastival Campaign
  • Welcome
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  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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