Highlights
New Season
Silicone Feeding Sets, Toys, Gorgeous new Keepsakes boxes, Frame & Wall Art
Silicone Feeding Sets, Toys, Gorgeous new Keepsakes boxes, Frame & Wall Art
New Season
Vtech NEW Innovative, Value for Money Toys
Vtech NEW Innovative, Value for Money Toys
New Season
NEW Leap Frog Toys
NEW Leap Frog Toys
New Season
NEW WildLove & 2 Pack Miracle Cups
NEW WildLove & 2 Pack Miracle Cups
New Season
Additional Bibado Coverall Prints
Additional Bibado Coverall Prints
New Season
Lalaboom Progressive Toy Set Additions
Lalaboom Progressive Toy Set Additions
New Season
NEW Arrivals from Diono | Monterey 5 ist and chic Travel Accessories
NEW Arrivals from Diono | Monterey 5 ist and chic Travel Accessories
New Season
Kaloo Arrivals Including Choo & Carre Douceur plus additions to Lapinoo & Les Amis collections
Kaloo Arrivals Including Choo & Carre Douceur plus additions to Lapinoo & Les Amis collections
New Season
Janod - Wooden Toys | NEW arrivals from shape sorters to play kitchens
Janod - Wooden Toys | NEW arrivals from shape sorters to play kitchens
New Season
NEW Musical Toys & Sets by Halilit
NEW Musical Toys & Sets by Halilit
New Season
NEW Dreamgenii Pillow Fashions & SnuggleRoo Carrier
NEW Dreamgenii Pillow Fashions & SnuggleRoo Carrier
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
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Boon - FUN!
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WIN a Bundle of Summer Infant Bestsellers!
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World Book Lovers Day! 5% Off Limited Time
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World Breastfeeding Week 2022: Brand Highlights!
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#WhyStockIt?: East Coast Combination Highchair
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Great Savings on Selected Schleich Toys!
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The #ABCs of Toddler Ride Ons and Bikes
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Lindam Easy Fit Plus Deluxe Gate Is Evening Standard's Top Pick!
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Wholesale Promotions on Fashion Forward Toys – Disney and Barbie!
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#WhyStockIt? Maternity Bag Essentials from Lansinoh
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Exclusive Interview with Munchkin's Abigail Atkinson
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The #ABCs of Weaning Essentials
  • Welcome
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  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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