Highlights
New Season
Exciting NEW Feeding Products from MAM!
Exciting NEW Feeding Products from MAM!
New Season
Wholesale Stock Updates: Munchkin, VTech and Angelcare
Wholesale Stock Updates: Munchkin, VTech and Angelcare
New Season
NEW Gifts from Widdop Bingham's Bambino and Disney Ranges!
NEW Gifts from Widdop Bingham's Bambino and Disney Ranges!
New Season
JUST LAUNCHED: New Sleep and Bath Products from Summer Infant!
JUST LAUNCHED: New Sleep and Bath Products from Summer Infant!
New Season
Just Launched: NEW Wooden Toys from Janod!
Just Launched: NEW Wooden Toys from Janod!
New Season
New Lansinoh Birth Prep and Recovery Range
New Lansinoh Birth Prep and Recovery Range
New Season
Just Launched: New Products from Philips Avent
Just Launched: New Products from Philips Avent
New Season
NEW Playmobil Playsets: How To Train Your Dragon and More!
NEW Playmobil Playsets: How To Train Your Dragon and More!
New Season
Just Launched: Diono's New Travel Accessory Range!
Just Launched: Diono's New Travel Accessory Range!
New Season
NEW Munchkin Products: Cups, Munchkin Milkmakers and More!
NEW Munchkin Products: Cups, Munchkin Milkmakers and More!
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Get 20% OFF Selected VTech Products!
Blog
Summer Infant Whisper Quiet Swaddle Wins Silver BizzieBaby Award!
Blog
IMPORTANT: Product Recall of Janod Shaving Kit
Blog
Buy One Get One Free on Milton Cleansing Hydro-Alcoholic Hand Gel
Blog
Exclusive Interview with Juratoys' Neil Montgomery
Blog
The Benefits of Figures and Playsets with Schleich
Blog
Category Spotlight: Baby Food Processors
Blog
The #ABCs of The Montessori Theory with Lalaboom
Blog
Great Savings on Playmobil and Tommee Tippee
Blog
Exclusive Interview with Playmobil's Adam Moore
Blog
Made for Mums 2021 Awards: Winners Announced!
Blog
#WhyStockIt?: Lansinoh Breastfeeding Pillow
Blog
#WhyStockIt?: Ragtales Fairy Tales Tooth Fairy Dolls
Blog
Loved By Parents Awards – 2021 Winners
Blog
Royal Zara Tindall Loves Infantino's Flip Baby Carrier
Blog
Brand Spotlight: Plasticine - A Timeless Favourite
Blog
#WhyStockIt?: Tommee Tippee Twist & Click Tub
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

shop by categories

shop by Brands