Highlights
New Season
Brand New Toys from Tomy Toomies
Brand New Toys from Tomy Toomies
New Season
Exciting New Products from Boon
Exciting New Products from Boon
New Season
New Changing Mats from East Coast
New Changing Mats from East Coast
New Season
Kill 99.9% of Germs with New Products from Milton
Kill 99.9% of Germs with New Products from Milton
New Season
NEW Barbie Extra Dolls – Available Now
NEW Barbie Extra Dolls – Available Now
New Season
New from Tiny Love: Wonder Buddies!
New from Tiny Love: Wonder Buddies!
New Season
NEW Products from Munchkin!
NEW Products from Munchkin!
New Season
New Additions to Silvercloud and Lansinoh Ranges
New Additions to Silvercloud and Lansinoh Ranges
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Great Savings on Selected Vital Baby Products
Blog
#WhyStockIt? Little Bird Told Me Norbert and Hubert Pull Along Toys
Blog
Make a Splash with Savings on Tommee Tippee Splashtime Products
Blog
Interview with Infantino's Nivi Bhide
Blog
Save on Selected Fisher-Price Items!
Blog
Fun and Fashion with Hairdorables from Flair
Blog
Perfect for Changing and Bathing: Kaloo Scented Water Range
Blog
Category Spotlight: Entertainers and Walkers
Blog
Janod: The Joy of Wooden Toys
Blog
Category Spotlight: Toddler Cups
Blog
Savings on Philips Avent and Tommee Tippee
Blog
Mother & Baby Awards 2021 – Winners Announced!
Blog
#WhyStockIt? Fisher-Price Rollin Rovee
Blog
Product Recall – Janod Confetti Music Live Musical Set
Blog
Plasticine Featured on ITV's Christmas Shopping Guide
Blog
#WhyStockIt? Summer Infant My Size Potty
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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