Highlights
New Season
Disney Dumbo Movie Merchandise In Stock Now!
Disney Dumbo Movie Merchandise In Stock Now!
New Season
Expanded Selection of Safety 1st Products
Expanded Selection of Safety 1st Products
New Season
Barbie - 15 NEW Spring lines!
Barbie - 15 NEW Spring lines!
New Season
3 NEW Lansinoh Breast Feeding Aids
3 NEW Lansinoh Breast Feeding Aids
New Season
Early Learning Centre Additions
Early Learning Centre Additions
New Season
22 NEW Spring Fisher-Price Lines
22 NEW Spring Fisher-Price Lines
New Season
NEW BRAND: The Gro Company
NEW BRAND: The Gro Company
New Season
Dr. Brown's NEW Bandana Bibs & Flexees Teethers
Dr. Brown's NEW Bandana Bibs & Flexees Teethers
New Season
Munchkin Brica Travel Accessories and NEW Transition Cup
Munchkin Brica Travel Accessories and NEW Transition Cup
New Season
Kaloo Comforters, Teddies, Rockers and First Dolls Added
Kaloo Comforters, Teddies, Rockers and First Dolls Added
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
MAM Smashes It Again Accordingly to Nielsen Data Market Figures
Blog
Boon Exclusive Sale Offer
Blog
10% off All Vital Baby Products
Blog
Milton's Improved 100% Plant Based Antibacterial Hand Gel
Blog
Luxury Bathing with Summer Infant #WhyStockIt?
Blog
Mr Tumble Face of Red Nose Day 2019
Blog
Dad's Choice Award Winners for Toys Revealed!
Blog
Number 1 Rating by Mother & Baby Magazine for Taf Toys Nest Gym
Blog
In the Night Garden in Top 5 Pre-School Liscence Toy Sales
Blog
Mother & Baby 2019 Winners Available at Baby Brands Direct
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  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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