Highlights
New Season
NEW Tommee Tippee Colic Soothe Milk Air Remover
NEW Tommee Tippee Colic Soothe Milk Air Remover
New Season
NEW From VTech and Leap Frog: Sleep Aids, Baby Monitors and Motion Soothers!
NEW From VTech and Leap Frog: Sleep Aids, Baby Monitors and Motion Soothers!
New Season
Vital Baby In Stock Now with NEW Broad Range of Innovations!
Vital Baby In Stock Now with NEW Broad Range of Innovations!
New Season
Taggies Iconic Plush Now at Baby Brands Direct
Taggies Iconic Plush Now at Baby Brands Direct
New Season
Rainbow Designs New Season Arrivals!
Rainbow Designs New Season Arrivals!
New Season
New Lactation Massager by Munchkin In Stock Now
New Lactation Massager by Munchkin In Stock Now
New Season
Tiny Love Staples and Gift Collection (previously by Baby Art) Launched
Tiny Love Staples and Gift Collection (previously by Baby Art) Launched
New Season
Leap Frog Must Haves: Activity Games to Sleep Trainers
Leap Frog Must Haves: Activity Games to Sleep Trainers
New Season
VTech Best-Sellers For Xmas 2025
VTech Best-Sellers For Xmas 2025
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Mother and Baby Awards 2026 Winners Announced! Winning Products Available at Baby Brands Direct!
Blog
Leap Frog's Leapstart Reading Buddies Wins GOLD at Made for Mums 2025 Awards! 
Blog
Munchkin: NEW LINES NOW IN! Miracle Cups, Munchkin Flow, Breastfeeding, Toys and More!
Blog
Vital Baby NEW Products: Award-Winning EarthSmart Range and More!
Blog
NEW ARRIVALS: Rainbow Designs – Paddington, Peter Rabbit and More!
Blog
NEW BRAND: Taggies – Adorable and Stimulating Comforters and Soft Toys Available Wholesale!
Blog
Child's Farm: NEW Sweet Smelling Additions to the Range Available At Baby Brands Direct!
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 60 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to over 2,000 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and export customers with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

shop by categories

shop by Brands