Highlights
New Season
New Nursery Bedding Sets & Blankets
New Nursery Bedding Sets & Blankets
New Season
NEW SUMR: My Size Potties & Swaddles
NEW SUMR: My Size Potties & Swaddles
New Season
NEW Munchkin Simple Clean Cups
NEW Munchkin Simple Clean Cups
New Season
NEW Tommee Tippee Bottles, Soothers, Sleep Aids
NEW Tommee Tippee Bottles, Soothers, Sleep Aids
New Season
NEW Feeding Essentials and Bath Toys from Munchkin!
NEW Feeding Essentials and Bath Toys from Munchkin!
New Season
NEW BRAND: Bibado Now Available at Baby Brands Direct!
NEW BRAND: Bibado Now Available at Baby Brands Direct!
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Munchkin Competition: WIN a Wonderful Toddler Cup Bundle!
Blog
The #ABCs of Baby Bottles
Blog
Get 5% OFF Selected Barbie Dolls and Playsets
Blog
Benefits of Soft Toys for Dementia Patients
Blog
WIN New Tommee Tippee Sleep Aid and Sleep Trainer!
Blog
Dadsnet Product Awards 2021: Winners Announced
Blog
Eco-Friendly Toys: Keeleco from Keel Toys
Blog
Mother and Baby Awards 2022 – Winners Announced
Blog
25% OFF Tommee Tippee's Breast Like Soothers!
Blog
The ABCs of Changing Mats with East Coast
Blog
Great Savings on Summer Infant Products!
Blog
#WhyStockIt? Fisher-Price Bedtime Otter and Breathing Koala Soothers
Blog
Category Spotlight: Microwave Steriliser Bags
Blog
Category Spotlight: Activity Arches
Blog
#WhyStockIt? Fisher-Price Navy Signature Style Bouncer
Blog
Category Spotlight: Baby Bath Supports
Blog
#WhyStockIt? Angelcare Nappy Disposal System
Blog
#WhyStockIt? Munchkin Shhh... Portable Sound Machine
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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