Highlights
New Season
New from Tiny Love: Wonder Buddies!
New from Tiny Love: Wonder Buddies!
New Season
NEW Products from Munchkin!
NEW Products from Munchkin!
New Season
New Additions to Silvercloud and Lansinoh Ranges
New Additions to Silvercloud and Lansinoh Ranges
New Season
Beautiful New Toys from Little Bird Told Me
Beautiful New Toys from Little Bird Told Me
New Season
Exciting New Brand Just Launched: Schleich!
Exciting New Brand Just Launched: Schleich!
New Season
NEW from Kaloo: Take Along Plush Bunnies!
NEW from Kaloo: Take Along Plush Bunnies!
New Season
NEW Brand Just Launched: Ragtales!
NEW Brand Just Launched: Ragtales!
New Season
Just Launched: NEW Summer Infant Products!
Just Launched: NEW Summer Infant Products!
New Season
NEW from Infantino – Activity Toys, Bath Toys and Feeding Equipment!
NEW from Infantino – Activity Toys, Bath Toys and Feeding Equipment!
New Season
NEW BRAND: Lalaboom Toys Now In Stock!
NEW BRAND: Lalaboom Toys Now In Stock!
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Take Along Toys – Perfect Stocking Fillers
Blog
Mother & Baby Awards 2021 – Winners Announced!
Blog
#WhyStockIt? Fisher-Price Rollin Rovee
Blog
Product Recall – Janod Confetti Music Live Musical Set
Blog
Plasticine Featured on ITV's Christmas Shopping Guide
Blog
#WhyStockIt? Summer Infant My Size Potty
Blog
#WhyStockIt? The Munchkin 59S Mini Steriliser Portable UV Sanitiser
Blog
Sleeping Essentials from Tommee Tippee
Blog
MAM Wins Two Awards at the DadsNet Awards 2020
Blog
Great Deal! Receive a FREE Lansinoh Breastfeeding Pillow!
Blog
Fisher-Price Launch Virtual Toy Museum
Blog
Mother and Baby Awards 2021 Shortlist Announced
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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