Highlights
New Season
Brand New Figures from Schleich – Available Now!
Brand New Figures from Schleich – Available Now!
New Season
New Toys from VTech, Leap Frog and Keel Toys
New Toys from VTech, Leap Frog and Keel Toys
New Season
NEW! Godzilla, Ben 10, Doc McStuffins and More from Flair!
NEW! Godzilla, Ben 10, Doc McStuffins and More from Flair!
New Season
Fantastic Activity Toys from Hot Wheels and Mega Bloks
Fantastic Activity Toys from Hot Wheels and Mega Bloks
New Season
New Exciting Products from Fisher-Price!
New Exciting Products from Fisher-Price!
New Season
Brand New Dolls and Accessories from Barbie
Brand New Dolls and Accessories from Barbie
New Season
NEW From Lamaze: Fun and Exciting Activity Toys
NEW From Lamaze: Fun and Exciting Activity Toys
New Season
Brand New Toys from Tomy Toomies
Brand New Toys from Tomy Toomies
New Season
Exciting New Products from Boon
Exciting New Products from Boon
New Season
New Changing Mats from East Coast
New Changing Mats from East Coast
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
#WhyStockIt? Medela Freestyle Double Electric Flex Breast Pump
Blog
20% Off Lansinoh Products!
Blog
Exclusive Interview with Dorel's Nicola Locke!
Blog
Great Savings on Boon and Rainbow Designs
Blog
WIN a Munchkin Swing and Bottle Warmer – Before Launch!
Blog
40% Off Tommee Tippee Complete Feeding Sets!
Blog
Baby Brands Direct Win Munchkin Global Distributor Award
Blog
Get 20% Off Great Lines from Munchkin
Blog
#WhyStockIt? The Leap Frog Chat and Count Smart Phone
Blog
Great Savings on Selected Vital Baby Products
Blog
#WhyStockIt? Little Bird Told Me Norbert and Hubert Pull Along Toys
Blog
Make a Splash with Savings on Tommee Tippee Splashtime Products
Blog
Interview with Infantino's Nivi Bhide
Blog
Save on Selected Fisher-Price Items!
Blog
Fun and Fashion with Hairdorables from Flair
  • Welcome
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  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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