Highlights
New Season
Sophie La Girafe, Pure & Additional Role Play Sets
Sophie La Girafe, Pure & Additional Role Play Sets
New Season
New Philips Avent Arrivals
New Philips Avent Arrivals
New Season
Frozen 2 Movie Plush Merchandise
Frozen 2 Movie Plush Merchandise
New Season
Vtech NEW Switch & Go Range Plus New Activity Toys
Vtech NEW Switch & Go Range Plus New Activity Toys
New Season
NEW Spirograph Toys Plus Frozen Delxue Styling Heads & Additional Plasticine Packs
NEW Spirograph Toys Plus Frozen Delxue Styling Heads & Additional Plasticine Packs
New Season
NEW Mattel Arrivals from Hot Wheels & Mega Bloks
NEW Mattel Arrivals from Hot Wheels & Mega Bloks
New Season
NEW Rockers, Walkers and Ride Ons
NEW Rockers, Walkers and Ride Ons
New Season
Fisher-Price New Nursery Trade Arrivals
Fisher-Price New Nursery Trade Arrivals
New Season
Tommee Tippee Bottles, Teethers, Weaning and More!
Tommee Tippee Bottles, Teethers, Weaning and More!
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
Barbie Partners with Virgin Atlantic Plus an Insight into 2020
Blog
Gary Barlow Sings Theme Tune for NEW Paddington Series
Blog
Tiny Love Commissions Survey on Parenting Thoughts
Blog
MAM Acknowledged for High Baby Safety Standards
Blog
Taf Toys Wins GOLD! All Around Me Gym #WhyStockIt?
Blog
CEO Ryan Gunnigle Comments on Kids2 Journey as it Marks 50 Years
  • Welcome
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  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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