Highlights
New Season
NEW Feeding Essentials and Bath Toys from Munchkin!
NEW Feeding Essentials and Bath Toys from Munchkin!
New Season
Perfect for Christmas! NEW Little Bird Told Me Norbert Donkey Rocker!
Perfect for Christmas! NEW Little Bird Told Me Norbert Donkey Rocker!
New Season
NEW BRAND: Bibado Now Available at Baby Brands Direct!
NEW BRAND: Bibado Now Available at Baby Brands Direct!
New Season
New Barbie Dolls and Playsets from Mattel
New Barbie Dolls and Playsets from Mattel
New Season
New Exciting Toys from Mega Bloks and Hot Wheels
New Exciting Toys from Mega Bloks and Hot Wheels
New Season
NEW Exciting Wholesale Lines from Fisher-Price!
NEW Exciting Wholesale Lines from Fisher-Price!
New Season
New Toys and Learning Books from Taf Toys!
New Toys and Learning Books from Taf Toys!
New Season
Just Launched: New Essentials from NUK
Just Launched: New Essentials from NUK
New Season
Learn and Play with New LeapFrog Toys!
Learn and Play with New LeapFrog Toys!
New Season
New Toys and Gadgets from VTech
New Toys and Gadgets from VTech
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
25% Off Selected Tommee Tippee Bottle Multipacks
Blog
The ABCs of Sensory Toys with Infantino
Blog
Category Spotlight: Baby Bibs
Blog
Get 10% Off Selected Lamaze Toys
Blog
The ABCs of Weaning with Munchkin
Blog
Get 10% Off Philips Avent Natural Bottles in October!
Blog
Promote Tummy Time with the Taf Toys Developmental Pillow!
Blog
Progressive Preschool Awards 2021 – Product Finalists Announced
Blog
The Benefits of Plush Toys with Ragtales
Blog
The ABCs of Anti-Colic Bottles with Dr Brown's Options
Blog
#WhyStockIt?: Schleich Horse Club Range
Blog
Gross and Fine Motor Skills Explained
Blog
#WhyStockIt?: Go Forward Evolved Ergonomic Carrier
Blog
Buy Vital Baby UV Steriliser, Get FREE Starter Kit Worth £24.99 SRP!
Blog
The Benefits of Role Play Toys
Blog
New Milton TV Ad for Antibacterial Hand Sanitiser
Blog
Research from Playmobil: Traditional Toys Best for Creative Play!
Blog
10% OFF Selected Philips Avent Feeding Products
Blog
Exclusive Interview with VTech and Leapfrog
  • Welcome
  • Categories
  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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