Highlights
New Season
NEW Playmobil Playsets: How To Train Your Dragon and More!
NEW Playmobil Playsets: How To Train Your Dragon and More!
New Season
Just Launched: Diono's New Travel Accessory Range!
Just Launched: Diono's New Travel Accessory Range!
New Season
NEW Munchkin Products: Cups, Munchkin Milkmakers and More!
NEW Munchkin Products: Cups, Munchkin Milkmakers and More!
New Season
Just Launched: New Products from Dr Brown's and Janod!
Just Launched: New Products from Dr Brown's and Janod!
New Season
Just Launched: New Toys, Carriers and Teethers from Infantino
Just Launched: New Toys, Carriers and Teethers from Infantino
New Season
Just Launched: New NUK Lines – Soothers, Sterilisers and More!
Just Launched: New NUK Lines – Soothers, Sterilisers and More!
New Season
NEW IN: Keel Toys Keeleco and Snugglebies Ranges!
NEW IN: Keel Toys Keeleco and Snugglebies Ranges!
New Season
Battle Coronavirus with New Milton Antibacterial Laundry Tablets!
Battle Coronavirus with New Milton Antibacterial Laundry Tablets!
New Season
Just Launched: Beautiful Wooden Toys and Products from Janod
Just Launched: Beautiful Wooden Toys and Products from Janod
New Season
Coming Soon! Beautiful New Lines from Kaloo and Lalaboom!
Coming Soon! Beautiful New Lines from Kaloo and Lalaboom!
catalogue
Digital Catalogue / E-Catalogues
CORPORATE VIDEO
Play Now for Company Insight
Blog
#WhyStockIt?: Lansinoh Breastfeeding Pillow
Blog
#WhyStockIt?: Ragtales Fairy Tales Tooth Fairy Dolls
Blog
Loved By Parents Awards – 2021 Winners
Blog
Royal Zara Tindall Loves Infantino's Flip Baby Carrier
Blog
Save on Summer Infant, Angelcare and Hairdorables!
Blog
Brand Spotlight: Plasticine - A Timeless Favourite
Blog
#WhyStockIt?: Tommee Tippee Twist & Click Tub
Blog
Celebrity Endorsement: Paloma Faith Loves Medela's Freestyle Flex!
Blog
Get 45% OFF Tommee Tippee Complete Feeding Set!
Blog
New Podcast for Parents from Munchkin
Blog
Buy a We Made Me Baby Carrier, Get One FREE!
Blog
#WhyStockIt? Tommee Tippee Daily Breast Pads
Blog
#WhyStockIt? VTech Cuddle and Play Koala
Blog
The Benefits of Musical Baby Toys
Blog
Seen in The Independent – Best Developmental Toys
  • Welcome
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  • Baby Brands

Baby Brands Direct is a multi award winning wholesaler dedicated to continually sourcing and distributing only the best baby, nursery and toy brands to independent retailers.

We stock approximately 80 award winning global brands and licences of which many are on an exclusive U.K. basis and together offer retailers access to approximately 2,500 product lines. Our on site warehousing is efficiently run, offering a carefully picked, well packed, quick dispatch of orders to both UK based stores and 65 countries with tailored transport modes including road, air and sea.

We also offer great perks such as loyalty credit, volume discounts and ongoing promotions in addition to specific packing or paperwork requirements retailers may have for orders. Our mission is to exceed customer expectations with exceptional attention to detail aided by great prices, order processing, dispatch, receipt of goods and aftercare. You can learn more about us and see our office and warehouse by watching our corporate video here.

If you would like to work with us you will need to register online with us for an account with a minimum of a dedicated website and or physical shop. Please try to upload as much information as possible while registering in order for us to immediately open an account for you, otherwise we will need to contact you for further information in order to confirm and verify that you are a genuine retailer and a representative of the registering company.

At the heart of our ethos is commitment to good business practice, care and understanding in providing the tools and support to serve the retailer sector with excellence. 

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