Baby Brands Direct is a leading UK wholesaler and distributor for many multi awarding winning global baby, nursery and toy brands. The Company stocks over 80 brands offering retailers access to supply of approximately 2,500 product lines from its own on site warehouse. Great perks such as loyalty credit, volume discounts, ongoing promotions and a strong after care service are available to all retailers as well as help with specific packing or paperwork requirements. You can read more about us and view our corporate video below.
We are a multi award winning baby products distributor and take pride in offering registered customers a variety of services including:
Some of the tailored website facilities that are offered to our customers include:
A leader in FSC®-certified wooden toys with water-based painting, Janod has an outstanding range of development toys from Birth to circa 10 years. Products include shape sorters, puzzles, musical instruments, walkers through to role play toys such as kitchens, are each made with exquisite attention to detail, with design themes to suit market trends.
This brand provides a divine selection of high-quality plush toys and first dolls, that are each presented in premium gift packaging. Their range of sweet chubby bears and comforters are iconic of the brand’s roots over 25 years ago, while their Tendresse and Lapinoo doll collections testament to the company’s continued allure.
Elegance and luxury, the Little Bird Told Me brand is well known for its range of rocking horses and animals, that encourage traditional play and make for excellent gifts. They additionally offer ride on and pull along toys, as well as walkers, all made from high quality materials in on trend fashions.
For over 60years Milton products have been used in hospitals as an advanced and most effective sterilisation method resulting in saving many lives. Their tried and tested formula is available in liquid, tablet and spray format and compatible with not only their own versatile baby sterilisation products.
Nanobébé is in innovative brand within the baby feeding sector that provides multi award winning feeding bottles. Its iconic breast milk bottle is shaped to encourage baby to instinctively connect with it while it’s one of a kind triple vented teat prevents teat collapse and reduces colic. Its Flexy Baby Bottles, are made from food grade silicone, in a softness like Mum, featuring the same teat, with option for snap on handles for little ones as their motor skills develop; increasing the longevity of the durable bottle.
They are known for their superb high quality plush and wooden toys in traditional British children’s story characters. Their signature licences being Peter Rabbit and The Very Hungry Caterpillar with ranges including rattles, soft character plush, books, teethers, peg puzzles and cot mobiles.
An innovative, modern brand, that focuses attention on detailed product design, be it the depth of the tip of a spoon, to ensure the optimal suitability to baby. The brand hosts award winning products across several nursery categories including feeding, bathing, hygiene, breast and bottle feeding, as well as weaning.
We work hard to negotiate the best offers for our retailers to support in store and online sales as much as possible. Press the Highlights tab to make the optimal use of a mix and match of our offers, discounts and promotions to maximise your profits.
There are various options available on how you place your orders online. You can browse through products by category or brand, and either click into a product or press the eye icon for a pop up of the item details or tick the 'compare' multiple products and then press 'compare product' to see details on each item on one page. In product details you can read about the product, view product images, watch video clips, view pack sizes, the Suggested Retail Price, trade price and view further volume discount pricing. Enter the quantity you require either whilst viewing the product details or from the overview page and press 'Add to Bag' or 'Add Quick Buy' respectively. The system will then put the item in your cart at the price in line with quantity bought and or promotion applied (excluding voucher codes which must be added on the checkout screen). Retailers can also use the 'Quick Order' tab which lists products in a gird which can be displayed by All, Previously Ordered and Favourites and then further filtered by brand, category or code. Retailers can the fill the grid with quantities required for products of interest and press 'Add Quick Buy'.
Please note that all prices listed are trade prices and if VAT is applicable to the product and your store this will be displayed and applied at checkout. Please note certain products such as clothing are VAT exempt, others such as gift baskets may have a composite VAT rate. These products have a sign on them to highlight this. Export customers within the EU, with a VAT number will be exempt from VAT on all products but must provide a copy of this documentation prior to order placement.
Retailers can download a price list in either PDF or excel format and information includes item code, description, pack size, trade price, barcodes and the manufacturers' suggested retail price. Simply click on the price list tab when logged in and select which price list you require; this can be filtered by brand and category.
Customers are reminded that first orders must be over £200 net and that this will entitle carriage free shipping. On completion of the first order you will also automatically be issued with an account number which will have a prefixed BBD -it will be most helpful to quote this going forward in any communication and payments. All accounts are proforma and you can make payment at checkout or choose to pay by bank transfer.
At checkout you will have the option to select a delivery address which can be the same as your invoice address or from any of your stored delivery addresses or you can type in any other unique delivery address at that point. In addition, there is a box available for you to enter your reference number and a box for any special instructions that we should be aware of e.g. your courier is collecting the order, packing instructions, unusual shop opening days/time.
Baby Brands Direct offers a drop shipping service to registered customers and recommends this service for large or high value items that retailers cannot always keep in stock. As goods are dispatched, the retailer will receive an e-mail notification with the invoice and the tracking number will be detailed within it; the goods going to the consumer will be shipped with no paperwork. Please include the customer telephone number in special instructions if you wish for them to receive delivery notifications by text.
Our product price does not change for drop shipping, but our administration, packaging and carriage fee is slightly higher than if you were placing an order to be delivered to your store. Carriage is quoted per delivery address and not per product but larger items like cot beds, dressers and wardrobes may be subject to a per box surcharge applied automatically at checkout. Please note we do not ship to BFPO addresses. Overseas customers are always charged carriage per box and the fixed rate will depend on the Zone your country falls in. Drop shipping is usual at a surcharge of £5 per box (in addition to the standard country rate). Retailers will automatically be charged for one box at checkout on which VAT is applicable. We will contact you for payment on additional boxes (if applicable) once your order is packed.
Please note that we would advise against planning to sell items that are sold in pack quantities for drop shipping as we are unable to break down sets. If dispatched goods cannot be delivered by our courier (either because no-one was at home or the wrong address details were given), we will attempt to contact you before the goods are routed back to us. If they do come back we will need to re-charge for a re-attempt at delivery.