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The brand originated from a Father’s desire to keep a memento of his daughter's precious early months - and to share this joy with his nearest and dearest. Now part of the Dorel Group; the Baby Art brand specialises in creating baby souvenirs with style, colour and affection whilst offering an original range of quality gifts for personalising.

Fundamental to the design of the kits is that they are easy, safe and quick to use. In addition, the brand has ensured not only the safety of it products, meeting both the European and American safety standards but also undergone dermatologic testing to ensure the products are safe to use on sensitive skin. Easy to use, it is estimated that prints can be made within 2 minutes, whilst sculptures can be made between 15 and 30 minutes. Supply of this fantastic wide range of styles are available from wholesaler Baby Brands Direct and include foot and hand prints, moulds, paintings and sculptures which can also be used in conjunction with decorative frames, souvenir boxes, photo albums and mirrors.

This is a great page for retailers to grab a bargain!

We run regular monthly promotions and also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last!

Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!


Multi award winning wholesaler, Baby Brands Direct offers independent retailers the Baby Art range to be able to respond to the high demand for quality, unique baby gifts. Grandparents to office colleagues all want to share in the special occasion of the birth of a child and sometimes it can be hard to know what to buy. The Baby Art range allows parents to personalise those gifts, making them increasingly precious with time and phenomenally memorable. The gift collection offers a variety of choice too, perhaps for a co-worker going on Maternity Leave the ‘Belly Kit’ would be an ideal and unique choice, for a Baby Shower perhaps the ‘Magnetic Keepsake’ or for a baby birthday celebration the ‘sticker frames’ or ‘height print chart’. All the items are beautifully packaged in durable boxes that can be easily displayed in store and gift wrapped.


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!