Bath Mats

  • About
Bath Mats

Keeping children safe in the bathroom is always paramount - and avoiding slips in the bath is an important part of that. The bath mats supplied by Baby Brands Direct add an extra layer of safety to the bathroom for parents of young children.

These bath safety products also make an excellent add-on when selling other items. Babies usually outgrow bath seats when they are around a year old, or are starting to stand up. So if customers are looking for playpens, stairgates, walkers and so on, they will probably need a bath mat too, to avoid any accidents with their adventurous toddler.

As with anything related to safety, at Baby Brands Direct we stock the names that you and your customers will trust - Munchkin, Infantino and Boon. There are options to suit everyone too - from sticky bath dots to a mat that doubles up as toy storage.

Why do bath mats sell so well?

Many of us like the security of a less slippery surface when we are climbing in and out of the tub - and when you have little ones who are just finding their feet, you’ll want the same. Bath mats are an affordable way to add safety to bathtime - and once little ones move out of the baby bath and baby seats, mats that offer a non-slippery surface are the next step.

What are the benefits of bathmats?

The most obvious benefit is to provide a grip for little feet. Once little ones find their feet, they are keen to get on them at any opportunity - even in the bath! So having a less slippery surface for them will help to prevent accidents. Also, getting in and out of the bath is when accidents are more likely to occur. Being able to lift a small child onto a more grippy surface, and offering a less slippery surface when you are trying to get them out of the bathtub is a boon. After all, children are slippery enough in the bath! A rubber bath mat will also give them something a little softer to sit on, and prevent them slipping sideways when they are in the water - as we said, children are slippery little things! Having a more secure base to sit on will enable them to enjoy some water play while sitting up.

What kind of bath mats can we choose?

For anyone who likes multi-functional accessories, the Infantino 2-in-1 Bath Mat & Storage Basket Turtle is a good choice. Once bathtime is over, the mat can be hung up and used as a bath toy tidy, allowing toys to dry off safely to prevent mould. Such a clever idea. Another multifunctional idea comes from Munchkin. Its Grippy Dots 6Pk stick to the tub floor to provide a non-slip surface for little ones - but check out the red dot. It also features Munchkins’s White Hot Technology - indicating when the water is too hot for little people. Another ingenious idea.

Sometimes bath mats are just not big enough - especially if you’re bathing more than one child at a time - in this case, your customers will love the Boon RIPPLE Bath Mat Blue. This soft mat covers most of the tub floor, offering a grippy surface for multiple bottoms and feet! It has drain holes to stop water pooling underneath, and can also be hung up to dry once bathtime has finished. Munchkin’s Bath Mat Dots also covers much of the tub floor and similar draining holes.