Launched in 1989 in France, Béaba® was propelled to fame for its patented invention of the world’s first, ‘Babycook’, helping to establish the brand as a leading global baby nutrition and weaning specialist. The multi-award winning innovation, combines the functionality of 'steam, blend, defrost and heat' of food all in one compact device; founding its philosophy of focusing on simplicity through innovation, and best for baby through preservation of nutrition.The brand has a wholesome co-ordinating range of quality, innovative and stylish products for each stage of weaning that are simple to use and highly functional. From powering through mealtimes, Béaba® has also evolved into a multi-category player with sophisticated, high-quality products in bathing, healthcare and changing bags.
Béaba® has chosen Baby Brands Direct as their exclusive UK wholesale partner enabling retailers the option of buying from us in single units with a quick delivery service.
It is important to support both parents and baby in being confident in going out and about and offering the tools that might make this easier.
Changing bags are a great item and incomparable to other bags, being designed with the specific needs of travelling about with a little one, having a large capacity, special compartments and often including practical items such as travel changing mats.
Baby carriers are another supportive product, enabling hands free travel with baby, and providing that special bonding experience of having baby so intimately close and secure.
Baby Brands Direct offers retailers access to leading brands in these fields with no minimum order quantities and a wonderful opportunity to mix and match orders across multiple brands and categories.
Jamie Oliver has certainly helped educate, drive interest and ensure society appreciates the value in providing children with nutritious meals - not to mention making it fashionable! It is without a doubt then, that the Beaba brand is a must have iconic weaning brand for every retailer; as it supports parents by making it easy to provide fresh, preservative free meals for their baby and toddler. Parents can enjoy experimenting with flavours and a variety of raw foods from vegetables to meats, ensuring the best nutrient balance for their little one.
Baby Brands Direct scooped exclusive UK distribution rights to the independent sector in 2011 as an essential part of their baby products collection. UK Sales Manager of Beaba, Marie-Lorraine Joffard commented, ‘We are delighted to offer the BEABA range to the independent sector through our partner Baby Brands Direct. The UK is a key market for BEABA with its growing range of design led nursery products and their modern and efficient service provides an excellent match with BEABA.’
