Activity Toys & Crafts
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The CBeebies animation series, adapted from the popular Bing Bunny Books written and illustrated by Ted Dewan, was first broadcast in June 2014, and cited, ‘reality TV for toddlers.’ Ted Dewan stated that with Bing, he wanted to 'depict what toddler life was really like, in contrast to the ideal world often presented in books' and that he hopes the kids and their parents, 'see their lives mirrored on screen and understand that the drama that happens in their life happens to nearly everyone else.' He wanted to ensure that precious parent-toddler time, was fun, engaging and dramatic for both parties; authentically mirroring a young child’s experience and celebrating the noisy, joyful, messy reality of pre-school life.

Kay Benbow, Controller of CBeebies comments that the series is, ‘done with such care, authenticity, warmth and charm – it is simply captivating.’ Supply of Bing Toys, by Mattel is now available at wholesaler Baby Brands Direct and includes a variety of teddies, playsets and bath toys in Bing and the characters of his friends and family.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

As a wholesale supplier of baby toys, the CBeebies Bing Toys by Fisher-Price serve as an essential part of the range. Appetite for these baby toys is particularly strong at the moment, as confirmed by Bethan Garton, head of licensing at Acamar Films (makers of the CBeebies Bing Series) who comments, ‘Demand has been phenomenal. We have had nothing but positive feedback from retailers to the Fisher-Price toy range and consumers are already asking about the toys, so we know there is a strong audience.’

Retailers can benefit from having this selection in store, not only because of its popularity, resonance and familiarity with pre-schoolers but also because the range fulfils a unisex demand. The colour palette is refreshing, bold and distinctive, and the manufacturer - household name Fisher-Price, ensures its quality and age appropriate development skills with the toys focusing on ‘cause and effect’ and encouraging ‘role play’. Obtain stock of these toys from Baby Brands Direct with confidence that this character will have a long term global presence that will breathe new life in to the pre-school sector.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.