Plush Toys & Activities
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The CBeebies animation series, adapted from the popular Bing Bunny Books written and illustrated by Ted Dewan, was first broadcast in June 2014, and cited, ‘reality TV for toddlers.’ Ted Dewan stated that with Bing, he wanted to 'depict what toddler life was really like, in contrast to the ideal world often presented in books' and that he hopes the kids and their parents, 'see their lives mirrored on screen and understand that the drama that happens in their life happens to nearly everyone else.' He wanted to ensure that precious parent-toddler time, was fun, engaging and dramatic for both parties; authentically mirroring a young child’s experience and celebrating the noisy, joyful, messy reality of pre-school life.

Kay Benbow, Controller of CBeebies comments that the series is, ‘done with such care, authenticity, warmth and charm – it is simply captivating.’ Supply of Bing Toys, by Mattel is now available at wholesaler Baby Brands Direct and includes a variety of teddies, playsets and bath toys in Bing and the characters of his friends and family.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities

As a wholesale supplier of baby toys, the CBeebies Bing Toys by Fisher-Price serve as an essential part of the range. Appetite for these baby toys is particularly strong at the moment, as confirmed by Bethan Garton, head of licensing at Acamar Films (makers of the CBeebies Bing Series) who comments, ‘Demand has been phenomenal. We have had nothing but positive feedback from retailers to the Fisher-Price toy range and consumers are already asking about the toys, so we know there is a strong audience.’

Retailers can benefit from having this selection in store, not only because of its popularity, resonance and familiarity with pre-schoolers but also because the range fulfils a unisex demand. The colour palette is refreshing, bold and distinctive, and the manufacturer - household name Fisher-Price, ensures its quality and age appropriate development skills with the toys focusing on ‘cause and effect’ and encouraging ‘role play’. Obtain stock of these toys from Baby Brands Direct with confidence that this character will have a long term global presence that will breathe new life in to the pre-school sector.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.