Annabel Karmel – New book out 29th June

Annabel Karmel is a leading expert on baby food with a range of recipe books, TV appearances and apps. She has raised the standard and quality of baby food since her efforts began to revolutionise the way in which it was viewed and prepared in the 1990s.

Her drive and determination to create inciting baby food recipes originated from her desire to ensure her fussy eater son Nicholas ate food and was healthy, having tragically lost her first born child to a rare viral infection.

The original book, The Complete Baby and Toddler Meal Planner, is the UK’s Bestselling book on feeding children and Mrs Karmel MBE has also gone on to publish 37 other works and sell over 4million copies in more than 20 languages.

Her success led her to developing her own range of organic food, baby food preparation equipment and weaning products. The latter allows parents to blend, mash, store and freeze fresh foods into tasty and easily digestible mouthfuls and is available to trade from Baby Brands Direct. The Annabel Karmel range is manufactured by NUK and designed to make feeding time easier for parents. Annabel Karmel is quoted as saying, “I’m delighted to be working with NUK on my  baby feeding range. I have been hugely impressed by their experience and outstanding knowledge, particularly their health credentials on baby development. We are looking forward to benefiting further from their extensive expertise in building a range which gives parents a helping hand.”

The UK’s No.1 children’s cookery author, has a new book out next week caked ‘Real Food Kids Will Love’ that is said to bring a ‘mouth-watering batch of never before seen recipes featuring delicious ingredients with serious nutritional credentials.’ The book is also quoted to be an essential book for every modern parent. From Fifteen Minute Meals to Healthy ‘Fast Food’, via Holiday Cooking with Kids and Lunchbox Snacks, and fresh, easy and modern dishes! Many recipes include swap-outs to cater for those with food allergies, intolerances or particularly fussy eaters too! There is a huge range of meat-free and vegan meal options as well as recipes including meat and fish.

It is expected that the hype and resulting book sales will lead to a natural uplift in sales of the Annabel Karmel brand of children’s weaning products so now is a great time for independent retailers to stock up (#WhyStockIt?). Here at Baby Brands Direct trade can access the weaning range at wholesale price with same day dispatch on orders placed before 2pm.

Must have listings include the mini ice lolly moulds set – especially at this time of the year. Sucking on something cold helps soothe baby’s sore gums during teething. The Ice Lolly Moulds are ideal for making fresh fruit lollies from puréed fresh fruit or pure fruit juice. They’re also great for freezing fruit smoothies or yogurts too.

In addition, the branded food pots are likely to be sought after in their attractive colours, stackable and keep baby’s food fresh and tasty. The set offers 2 x 50ml, 2 x 75ml and 2 x100ml portions, ideal for serving breakfast, lunch and dinner.

The Annabel Karmel food cube tray is designed to ease cooking for parents by allowing them to pour food batches directly into the tray and safely freeze it. The highly flexible silicone material then enables them to really easily dispense the portions as they are required.

The Food Masher & Bowl is the best-selling product wholesale, and is perfect for use at home or out and about. Creating instant baby food is easy, parents can simply mash a banana, avocado, peach or pear on its own or with a little breast or formula milk. Microwave, dishwasher and freezer safe for added convenience and parents can even heat up or freeze baby’s meals within the bowl.

Baby Brands Direct has been distributing NUK baby products for 10years and it remains a staple, trusted nursery brand within its wholesale portfolio.