New Baby Art Collection at Baby Brands Direct

The Baby Art collection is a fabulous range of gift products specifically for the baby industry. The leading line of quality goods focuses on photo frames, cast kits and beautiful combinations of the two. The strategy for the firm is to continue to grow its brand presence in store and to strengthen its core segment. Baby Art has a unique offering within the wholesale brand portfolio available at Baby Brands Direct.

It’s key USP component product is dough – for casting baby safe, keepsakes of baby’s hands and feet, be they impressions or moulds. The best-selling Baby Art product is the ‘Magic Box’ so the brand has focused on keeping this product fresh, relevant and appealing by bringing out new design covers to excite both parents and retailers in sales of this core product.

2018 has seen the appointment of Canadian graphic artist Carolyn Gavin for this purpose, who has decorated the Magic box with colourful flowers in a stunning floral design and a second option with tiny birds and a sky blue backdrop.

They have also brought a new adaptation of the magic box in an ergonomic shaped tin with a very modern clear lid. This item, called the ‘Hello Baby Cherished Impressions’ has a further advantage of an additional way to display which is that it can be hung, in addition to stood upright via the integrated pull out stand or laid flat.

Another huge introduction this spring is the Copper Edition. This is available in the popular frame option of 2 casts and a photo in a white frame highlighted with this intricate copper embellishment. In addition Baby Brands Direct has also added to the selection with a plain white option, the very on trend dark grey colour option and the latest limited edition release in the Carolyn Gavin print. The latter offers great flexibility for retailers offering a reversible printed insert, so one product with 2 colour options.


We are delighted to be able to wholesale the new designs to retailers working with us and to have been able to expand the range of best sellers this Spring. Registered account holders can log in to place orders, take advantage of no minimum quantity requirements, same day dispatch and loyalty credit with regular ordering.