Baby Brands Direct has been appointed by Dorel UK as a preferred wholesaler of Tiny Love products to the independent nursery trade.
Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will continue to carry the range and also take on additional Dorel brands including Safety 1st and Baby Art.’
With an existing portfolio of approximately 50 leading global brands and licences; Tiny Love is amongst equal company with its multiple award-winning credentials. The brand has an established ethos of putting special emphasis on baby development communicated through its 7 Elements System™. A benchmark for various baby development milestones and a tool in helping customers choose stimulating games, baby toys and activities that support their baby’s development and encourage the baby during their first years of discovery.
Baby Brands Direct is excited by the new partnership and pleased it will be able to continue to distribute the brand to its customers and invite new customers to use their ‘one stop’ purchasing platform. Retailers already working with Dorel will still have the option to purchase direct or through the wholesale channel.
The purchase by Dorel has seen new energy and marketing material become available to retailers including sell sheets, updated online content and sales leads direct from the updated Tiny Love website to help promote and communicate the brand and product values whilst still offering retailers maintained margins.
Ms Ana Nestianu, Operations Manager at Baby Brands Direct comments, ‘We are really looking forward to being part of growing this fantastic brand. The next few months will see an educational programme to our retailers about the brand and products, some fabulous competitions with stock giveaways and interviews with key personnel at Dorel.