You’ve heard there’s a Barbie movie out right? LOL. BBC News reported Sunday night that Barbie’s debut took in $337m (£293m) worldwide in its opening weekend! Warner Bros confirmed it to be the US, Canada and UK’s biggest film of the year so far (already).
The live-action movie, starring Ryan Gosling as Ken and Margot Robbie as Barbie, has seen staggering advance ticket sales and global interest. The film’s synopsis is described as, ‘Barbie and Ken having the time of their lives in the colourful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans.’
Barbie, the iconic toy doll, owned by Mattel since its creation by Ruth Handler in 1959, has captured the hearts of millions of children and adults alike, and over time has become much more than just a toy. Barbie has evolved into a cultural phenomenon, reflecting the changing ideals and aspirations of society. With her stylish wardrobe and countless career options, Barbie has become a symbol of empowerment and limitless potential for young girls. From astronaut to veterinarian, chef to CEO, Barbie has encouraged girls to dream big and believe in their own capabilities.
Over the years, Barbie has not only represented a fashion icon, with various collaborations with leading designers, but has also embraced diversity, showcasing dolls with different ethnicities, body types and abilities to promote inclusivity and inspire self-acceptance.
Beyond her physical appearance, Barbie has also sparked conversations about body image, gender stereotypes, and the power of imagination. With her long-lasting impact and timeless appeal, Barbie continues to inspire generations to dream, create and explore new possibilities.
With the successful movie launch and media coverage, the Barbie range has yet again stayed relevant with the times, and continued to attract new fans and maintain the loyalty of long standing fans. According to Reuters, Mattel’s shares, which have gained about 19% so far in 2023, were up about 1.4% in premarket trading on Monday.
Now is of course a fantastic time to take toy stock into your store. As a distributor of Mattel’s Barbie range since 2009, at Baby Brands Direct, you can be assured of supply of the range and best pricing available through the channel. New lines just into stock, B2B as seen in the movie include : Barbie Dreamhouse, Barbie Movie Deluxe Beach Doll, Barbie Movie Deluxe Ken Doll and Barbie Care Clinic. There’s also the must have Dream Camper featuring a 30inch slide, furniture accessory sets that can also be used with the house, as well the must have inclusive Fashionista Down’s Syndrome Doll – with amazing symbolism throughout her attire, the fun Barbie Hair Salon Playset with colour changing hair, and Atomic Pegasus as seen in ‘Barbie a Touch of Magic,’ featuring rainbow lights and sounds and comes with magical puppy and sweet accessories! Check out the quick summary of some of the must have lines in stock now, including the new Dreamhouse, exactly as it is in the blockbuster movie!
We are also delighted to have in stock Barbie styling heads, that are better than ever. There’s 22 accessories, to help kids get creative for endless looks. The Blonde and Black dolls also feature colour changing lips and hair activated by them using the sponge or brush respectively that are included with the addition of cold water. They are in control as they learn to create and rewarded with their efforts.
Browse today and plan for your store ASAP as stock levels are genuinely likely to be tight this summer.