You couldn’t have missed the media excitement and coverage over the Barbie Movie that will release in cinemas on the 21st July 2023. Starring huge Hollywood actors including Margot Robbie and Ryan Gosling, the movie has attracted phenomenal interest. The last in a series of official Warner Bros trailers for the Barbie Movie was released last week, and has already racked up over 22 million views and over half a million likes!

Watch it here:

https://www.instagram.com/reel/Csq_1KtJ1k0/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

The cast has been promoting the movie in various media outlets, with ‘Barbie’ even featuring on the front cover of Vogue magazine! 

Given the unprecedented interest the movie has precipitated in this iconic and much-loved brand, that spans many generations, sales of Barbie movie merchandise are expected to be very strong.

Barbie’s Dreamhouse is an iconic toy that is seen in the movie exactly as per the toy and expected to benefit sales in. Barbie’s convertible to accessories including shoes are also lines that should benefit from the increased exposure. As there is not a specific line of movie toys that has been created, the entire brand and its current range is expected to see an uplift. Hence, the hugely diverse range of dolls available within the fashionista assortments of girl and boy dolls as well as career assortments are of course well worth stocking to ensure you can take advantage of the expected increase in sales! 

Overall, the Barbie brand and its toy sales are understandably expected to benefit enormously from the movie launch and continued press coverage over it. Baby Brands Direct is an authorised UK distributor of all Mattel’s Barbie range to retail trade customers, offering trade prices as well as volume discounts and loyalty credit. Please hold stock in advance!