Ladybird and BBC Studios recently announced that Bluey, the hugely popular children’s franchise featuring a cute Blue Heeler puppy, has reached a massive 3 million book sales in the UK! This is a huge milestone – along with Bluey’s Little Book being crowned the bestselling World Book Day book of 2025, with over 160,000 copies sold and four weeks at number 1!
Jan Paterson, director of book and audio publishing at BBC Studios, commented: “Bluey has captured the hearts of families across the world and the UK is no exception. The outstanding book sales are a testament to the deep affection fans have for the brand. We’re proud to work with Ladybird to bring Bluey’s warmth, humour and playfulness into homes through books that parents and their children want to read again and again.”
Leanne Gill, publishing director for licensing at Penguin Random House Children’s UK, added: “We’re excited to be celebrating this incredible milestone of selling over 3 million Bluey books in the UK. Adults and children alike love Bluey for its relatable, funny and heartfelt storytelling, which we’re thrilled to be able to bring to life in our publishing across a range of formats, from engaging stories to playful interactive novelties and creative activity books.”
Bluey is a massive success, capturing the hearts of children around the globe with relatable storylines, cute characters and fun animation! The series covers a variety of topics, such as childhood, relationships and family – making it resonate with every kid. At Baby Brands Direct, we have a great selection of wholesale Bluey toys, perfect for retailers that want to be a part of the Bluey hype! Kids will love these engaging and fun activity toys from VTech and Tomy!
The VTech Shake It Bluey is a fantastic interactive toy with a variety of fun features. Kids can entertain themselves by interacting with the toy in a number of different ways. They can press her nose to make her sneeze, shake the shaker or bop her body down to count and hear fun sounds and phrases in Free Play mode! She also has a Follow Me mode, where kids can follow a sequence, get it right to move to the next difficulty level. The more kids get right, the faster the sequence becomes – helping improve cognition and reaction times!
VTech also offers a selection of Bluey themed tech toys – such as the VTech Bluey Wackadoo Watch, VTech Bluey Game Time Laptop and VTech Bluey Ring Ring Phone. Technology is a huge part of our lives – and children love toys that allow them to emulate their parents. Little toy phones, watches and laptops help them feel grown up and allow them to replicate behaviours seen in every day life. They also help teach ABCs and 123s, as well as providing fun and engaging activities.
TOMY offer some fun Bluey themed bath toys, Tomy Splash & Float Bluey and Tomy Bluey Family Pourers, that make bath time extra fun! Kids can have fun splashing in the bath, using these fun themed toys to pour and manipulate water. This helps them learn key concepts like cause and effect and hand-eye coordination.
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