STEM learning toys are certainly a hot topic that is here to stay and growing in popularity. Toys that are designed to enhance STEM (Science, Technology, Engineering, Mathematics) learning are of interest to parents as a key phrase they are familiar with and have a value associated with and hence something that retailers should be conscious of presenting or highlighting in the same way.
The newest brand launch at Baby Brands Direct is the Build a Bot toys range where kids are introduced to robotics by being able to build, dismantle and re-configure their own pet bugs. The learning toys use an easy, ‘click ‘n’ create’ system and offer a transparent bug centre piece that enables the child to see the vital mechanics inside the bug that make it move.
Kids can even control bringing the robot to life using the certain toy triggers included in the sets. These pets really become their own creation with the final personalised touches through the included sticker sets. In colours and varieties that are appealing to both boys and girls, the bug parts can even be interchanged, encouraging a collection of the set of creatures and building up their robotic understanding to covert bug to caterpillar.
Awareness and demand for the range is being heavily supported through T.V. advertising by the manufacturer Golden Bear. In addition, the range will continue to be expanded through 2018, with popular pets such as unicorns and puppies lined up with a new feature of sound activation.
Baby Brands Direct is confident that the range is a very positive addition to its wholesale offering for its independent retailers to be able to select from. Of course registered retailers can access these toys at trade price, with same day dispatch and benefit from volume discounts and loyalty credit.