Baby soothers are small but highly popular pieces of kit, found in parents’ changing bags across the globe. Soothers represent around 32.5% of the feeding market, which shows the demand for these products. Also called dummies or pacifiers, soothers are designed to keep baby feeling calm and happy by allowing them to self soothe.

A baby’s sucking motion is a natural soothing reflex. They might suck their thumb as a way to relieve stress and discomfort, or simply as a way of relaxing. However, this may lead to sore flaky skin and rashes. Soothers are a way for parents to allow baby to channel their natural behaviours into a more healthy and beneficial outlet than sucking their thumbs. Soothers can also help children to sleep through the night and are even thought to help reduce the risk of Sudden Infant Death Syndrome (SIDS). Natural sucking has also been shown to help baby develop important skills such as swallowing, chewing and speaking.

Baby Brands Direct, leading UK wholesaler of baby and nursery products, has an extensive range of soothers available from respected and trusted brands such as MAM, NUK, Tommee Tippee and Philips Avent. Each brand has worked hard to produce their own unique soothers with different features and functions. Our range of soothers come in different sizes to suit various age brackets from birth to 18 months, meaning that retailers will be able to support the consumer’s needs while their baby grows. We have everything you need to create an attractive and cohesive soother display in your store.

There are a huge number of different soother types on the market. Many soothers are now orthodontic and support healthy jaw development, as well as ensuring that baby’s milk teeth are aligned correctly. Most soothers also feature breathable shields. This helps to stop irritation and too much moisture build up around baby’s mouth. It also help reduce the build up of bacteria while baby is sucking on their soother. 

NUK’s Disney Space Soother is a great example of a product featuring a breathable shield. The design features two large gaps on either side of the button, which features a cute Disney Mickey or Minnie Mouse motif. The teat is designed to be the same shape as mum’s nipple. It is flat and thin so that it fits perfectly in baby’s small mouth and leaves enough space for the tongue and helps promote healthy jaw alignment.

Tommee Tippee’s Breast Like soother is made from super soft silicone and features a unique design, with a shape that curves away from baby’s face. The soother also doesn’t have a button in the centre, allowing for increased ventilation to stop irritation. The Breast Like soother’s teat flexes and stretches just like mum’s nipple, so it feels familiar and comforting for little one. 

MAM have a huge variety of award winning soothers with a range of shield shapes and sizes. The brand is also well known for their stylish colours and cute motifs that change frequently to keep up with current trends. The MAM Original Soother features an anti-slip surface, meaning that the soother stays in baby’s mouth – perfect for when out and about. The soother is also made from soft silicone for baby’s comfort and like all MAM soothers, it comes with its own sterilising box so parents can easily make sure baby’s soother is safe for use.

The Philips Avent Air Night Soother is one example of our range of glow in the dark soothers. This great idea means that the soother is easy to find at night, thanks to its glow in the dark button. The soft glow is also comforting to young children. With it’s breathable shield, orthodontic shape and high acceptance rate of 98%, this soother is a great choice for night time.

Baby Brands Direct have a great selection of soothers available in different shapes, colours and sizes. Head to our category page to view all soothers, dummies and pacifiers from top baby brands, available to buy wholesale now.