Flair is a top toy company with brands including PJ masks and plasticine and is available through distributor Baby Brands Direct.
Soft toys are beloved by children of all ages, thanks to their comforting properties, cuddly textures and emotional appeal. However, studies show that soft toys also offer a number of benefits for elderly people coping with dementia and Alzheimer’s – making them a perfect choice not just for baby stores, but for care homes as […]
Leading UK wholesaler, Baby Brands Direct, have a great range of dolls and action figures available to retailers to buy wholesale. We are currently offering 30% off the range of Hairdorables dolls until 5th December – a perfect opportunity to stock up on popular girls toys for the Christmas rush. Hairdorables are sweet, stylish little […]
Popular UK news site, The Independent, posted an article this past week that highlighted some brilliant developmental toys, some of which are available to buy at Baby Brands Direct! The Independent’s website is a popular source of news, reviews and entertainment for British consumers, as well as those from other countries, with around 99 million […]
Keep your eyes peeled over the next coming weeks! The VTech Kidizoom® Smart Watch DX2 and Flair’s Doc McStuffins Wash Your Hands Doll are set to be advertised on TV from 29th March! The Doc McStuffins Wash Your Hands Doll will be shown until 11th April, while the Kidizoom® Smart Watch DX2 will be on […]
Kids love construction toys. Building things helps little ones unleash their creativity and explore new ways of achieving their construction goals – as well as giving them essential skills such as reasoning skills, hand-eye coordination and concentration. They can even help build engineering skills for the future, as well as language and communication skills when […]
Flair is a brand dedicated to bringing beloved franchises and characters to life with their high quality toys and products. Flair was established in 1999 by a team of industry experts and international toy companies and has achieved consistent growth over the last 12 years, making it within the UK’s top 10 toy companies. Their […]
Hairdorables bring fun and colour to the doll category. These sweet, stylish little dolls are perfect for young girls who love to play dress up and are excited by current fashion trends. Hairdorables is an exciting franchise brought to life by Flair, one of the leading manufacturers of licensed kids toys with a range of […]
Flair’s popular crafting brand, Plasticine, and its products were featured on ITV’s How To Spend It Well at Christmas, hosted by popular TV presenter, Phillip Schofield, earlier this week. The TV show is a guide to help consumers decide on Christmas presents for 2020. The first episode focused on toys and featured feedback from real […]
Flair is known for creating high quality, fun toys from beloved licenses and brands that have captured the imaginations and hearts of children the world over. Kids can play with their favourite characters from hugely popular franchises – allowing them to engage in exciting, imaginative play. Since the brand’s inception in 1999, Flair has gone […]
Who doesn’t look back fondly at the joys that simple plasticine gave? Oh those colours, propelling ones creatively, enjoying that squidgy feeling of fun through your fingers and excitement in the anticipation of what could be created! Today, for the same reasons, Plasticine is just as popular with kids at home and in playgrounds and […]