Flair is a top toy company with brands including PJ masks and plasticine and is available through distributor Baby Brands Direct.
Flair is a brand dedicated to bringing beloved franchises and characters to life with their high quality toys and products. Flair was established in 1999 by a team of industry experts and international toy companies and has achieved consistent growth over the last 12 years, making it within the UK’s top 10 toy companies. Their
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Hairdorables bring fun and colour to the doll category. These sweet, stylish little dolls are perfect for young girls who love to play dress up and are excited by current fashion trends. Hairdorables is an exciting franchise brought to life by Flair, one of the leading manufacturers of licensed kids toys with a range of
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Flair's popular crafting brand, Plasticine, and its products were featured on ITV's How To Spend It Well at Christmas, hosted by popular TV presenter, Phillip Schofield, earlier this week. The TV show is a guide to help consumers decide on Christmas presents for 2020. The first episode focused on toys and featured feedback from real
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Flair is known for creating high quality, fun toys from beloved licenses and brands that have captured the imaginations and hearts of children the world over. Kids can play with their favourite characters from hugely popular franchises - allowing them to engage in exciting, imaginative play. Since the brand’s inception in 1999, Flair has gone
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Who doesn’t look back fondly at the joys that simple plasticine gave? Oh those colours, propelling ones creatively, enjoying that squidgy feeling of fun through your fingers and excitement in the anticipation of what could be created! Today, for the same reasons, Plasticine is just as popular with kids at home and in playgrounds and
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Mums, Dads, Siblings and friends have undoubtedly at some point had their hair brushed by an enthusiastic and well-meaning child. The Styling Heads manufactured by the Flair group provide an excellent alternative that is pain free and highly engaging for little ones. Tried and tested children of all ages tend to become fascinated in pampering
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Dumbo fever is set to take over the months of March and April 2019 in particular with the launch of the much anticipated live action movie.
The baby elephant, with beautiful blue eyes became famous following Disney’s animated movie back in 1941 and loved by generations of children ever since. Its emotional story and hidden ability
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Entertainment One the multinational mass media and entertainment company is teaming up with the National Day Nurseries Association to create a week-long PJ Masks activity-based campaign to encourage children to create their own superhero powers. Commenting on the partnership, a spokesperson from eOne says, “The newly formed partnership with NDNA represents the kind of grass roots
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With the recent notable changes within the toy industry we are excited to have an additional supplier on board – Flair. The company sits within the top 10 UK toy companies and is now owned by an Italian toy giant. The new alliance brings with it brands including Plasticine, Cicciobello and gives us access to
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The familiar red, green and blue superheroes have started arriving in the warehouse at Baby Brands Direct! The T.V. series initially based on a French book series is about 3 kids who go to school like other kids by day and at night when they put their pyjamas on transform into superheroes.
Inquisitive, good natured children,
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