Leap Frog
Leap Frog is a leading manufacturer of toys, learning books and multi media devices for baby through to 8 years of age. Their learn to read and write system are multi award winning and recommended by 97% of teachers (in a survey AW 2014 involving 167 teachers). The brand’s range of products including LeapReader, LeapStart, LeapPad and LeapBuilders is available wholesale at Baby Brands Direct
NEW from Leap Frog Toys at Baby Brands Direct

The NEW arrivals this season from Leap Frog for A/W 2022, reflect their usual high standard of product innovation, attention to sustainability, and support of learning and education. Green Toys! Leap Frog has just launched to trade 3 new ‘Green Toy’ must haves, made in FSC wood and some with additional reclaimed plastic. Firstly, the […]
The Benefits of Role Play Toys

Role play is important for children’s development. As well as being a great way to encourage imaginative play and allow children to be creative, it’s also great for developing social and communication skills. By acting out different scenarios, both alone and with friends, kids are able to practice speaking and listening, improving their language and […]
Learn and Play with New LeapFrog Toys!

LeapFrog’s exciting new selection of activity toys is now available to buy wholesale at Baby Brands Direct! These colourful toys feature cheerful smiles, fun songs, bright lights and more! LeapFrog toys are designed to bring learning to playtime, ensuring that kids develop healthily as they have fun. This adds value to their items as not only are they great for play, they also […]
Get 20% Off Selected Leap Frog Toys!

For more than 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning educational toys! These toys help kids learn numbers, letters, shapes, colours and more! These fun activity toys also develop communication skills, hand-eye coordination and baby’s senses! Leading baby and nursery supplier, Baby Brands Direct, is currently offering 20% off selected LeapFrog toys – perfect for keeping […]
New Toys from VTech, Leap Frog and Keel Toys

Leading UK wholesaler, Baby Brands Direct, have some great new toys available for our retailer customers from top brands – VTech, Leap Frog and Keel Toys! Keel Toys are an established plush toy brand founded in 1947. Their decades of experience allow them to create beautiful soft toys that appeal to the modern consumer and […]
#WhyStockIt? The Leap Frog Chat and Count Smart Phone

Educational toys have grown even more popular during the 2020/21 lockdowns. Young children have been unable to attend nursery or school for prolonged periods – and as such, parents are keen to find alternatives and tools to ensure their little one gets the development they need. Therefore, smart toys and toys that can help children […]
Dad’s Choice Award Winning Toys Available to Trade

The Dad’s Choice Awards have been for the last 5 years testing toys with what they call a ‘super team’ of Dad testers. Their unique insight on this is recognising and celebrating that Dad’s often play with their children through interacting with their toys. It is a great time of the year to announce the […]
Mother and Baby 2019 Award Winning Products at Baby Brands Direct

The annual results of the Mother and Baby Awards are a greatly anticipated event by the nursery industry. It was held this year on the 27th November announcing winners for 2019 which means product advertising and marketing can carry a current rather than retrospective award winning endorsement that can encourage sales. As usual we are […]