Leap Frog is a leading manufacturer of toys, learning books and multi media devices for baby through to 8 years of age. Their learn to read and write system are multi award winning and recommended by 97% of teachers (in a survey AW 2014 involving 167 teachers). The brand’s range of products including LeapReader, LeapStart, LeapPad and LeapBuilders is available wholesale at Baby Brands Direct
In recent weeks news of 10 year old, Evie Hill’s extraordinary discovery of a Mexican axolotl under a bridge in River Ogmore in Bridgend, Wales, has captured the attention of major media outlets and fascinated experts as well as the nature loving girl’s classmates. It is the first documented discovery of an axolotl in the […]
LeapFrog was founded over 30 years ago by Michael Wood and Robert Walker, who revolutionised the educational toy industry with its innovative blend of technology and learning. The company’s name was inspired by the concept of “leapfrogging” traditional education methods to provide children with a more interactive and engaging experience. Mike believed that children learn […]
We’re pleased to announce the arrival of the new sleep technology range from VTech and Leap Frog, available to buy wholesale at Baby Brands Direct now! This new range features baby monitors, sleep aids and the innovative V-Hush Rocker that can be attached to buggies and prams! All of these products are perfect for helping baby get a restful sleep, as well as […]
Leap Frog are celebrating a fantastic win at the Made for Mums 2025 awards, with their new Leapstart Reading Buddies gaining gold in the Best Educational/Learning Toy (over £20) category! This new digital interactive tool encourages children to read by introducing them to their cute tiger buddy who helps them read and discover new words and stories! This starter set comes […]
The past couple of weeks have been big for Leap Frog! Their new LeapMove toy, which encourages children to move while they learn, was featured on ITVs This Morning’s section ‘This Season’s Hottest Educational Toys‘! The section focused on the best educational toys that supported children’s learning now that they’re back at school. ITV state that ‘60% of parents‘ buy educational toys and […]
Learning the ABCs and 123s is absolutely essential for young children. Learning the alphabet and numbers provides the building blocks that they will need in order to communicate verbally and through writing, as well as ensuring that they are able to do basic maths – like counting and addition. A great way to encourage learning is to introduce these topics through play! This helps to make […]
Exciting news! Baby Brands Direct have a huge selection of great new toys from VTech and Leap Frog now available to buy wholesale! With around 35 new products expanding the existing ranges, there’s plenty of choice for retailers! Kids will love the new additions, thanks to their colourful designs and friendly animal characters – such as the adorable and snuggly […]
Global brand, VTech, had a great PR month in July. Overall, VTech and sister brand, Leap Frog, had 29 pieces of coverage across both brands in July, 13 of which were online and 16 were social posts. Combined, these posts reached an audience of 2.21 million, helping to build brand awareness in new audiences. VTech […]
Popular educational toys brands VTech and LeapFrog will be pushing a huge TV and digital campaign in the last quarter of 2024, showcasing a wide selection of their products through advertising online and during commercial breaks on children’s TV channels! From September to December 2024, the brands will be exposed to a wide audience of […]
Technology is a huge part of everyday life for everyone in our society – and today’s children are in the position of being born surrounded by phones, computers and tablets. It’s only natural that they will be intrigued by technology from an early age, and parents will want to give them the opportunity to explore […]