Baby Brands Direct is delighted to wholesale to independents MAM branded baby feeding products across the UK.
Soothers represent around 32.5% of the overall feeding market which also covers categories including soothers, teethers, bottles, bottle brushes, teats, dinning, cups, sterilisers and milk storage solutions. Overall the feeding category takes around £75.5 million pounds of sales per annum.
According to Neilsen figures which are based on data available to June 8th 2019, MAM have
Read More
This week at Baby Brands Direct we are really pleased to be able to launch the new soother range brought to market by MAM that feature latex teats. A niche but growing interest among Mothers for latex over silicone teats means independent stores can tap into that revenue stream with the support of the UK’s
Read More
This month we were privileged to interview Daniel Smith from MAM UK who has shared an insight into the Company alongside helpful guidance and information for retailers stocking or intending to offer the brand in store.
When was MAM launched and what was the founding inspiration behind the baby products?
MAM was launched back in 1976 in
Read More
Nielsen data just released shows that the overall feeding market has grown by 0.4% this year, this is made up of sales from soothers, teethers, bottles, bottle brushes, teats, feeding, cups, manual sterilisers and milk storage units. By volume, sales of manual sterilisers and bottles saw the most growth and by value it was teethers
Read More
MAM baby feeding and care products are market share leaders in the UK dominating both bottle and soothers/dummy sales. They regularly subscribe to Nielson data to ascertain their market position against their competitors and be able to communicate their success. Data from the end of 2018 showed that MAM have a bottle market share of
Read More
The annual results of the Mother and Baby Awards are a greatly anticipated event by the nursery industry. It was held this year on the 27th November announcing winners for 2019 which means product advertising and marketing can carry a current rather than retrospective award winning endorsement that can encourage sales.
As usual we are delighted
Read More
MAM have just announced that yet another award has been assigned to their multi functional easy start bottle. This time it is with the approval from the Dad's network! Spearheaded by Al Ferguson, The Dad Network combines a personal blog with an ever-growing community of dads. Created as a personal outlet for Al Ferguson following a
Read More
A fabulous and growing brand, MAM’s range of products including soothers and bottles is a must listing for every retailer from nursery specialists through to pharmacy stores. Why? Read on for the facts.
Data released today from Nielson, confirms that MAM have a bottle market share of 17.1%, this makes it the second biggest bottle brand (by
Read More
MAM continues to grow its sales by an outstanding rate, including 15% in soother sales by value and 36% in bottles and teat sales by value. That equates to around £232K of growth in the soother market making them the 2nd biggest market share holder in the UK while its bottle and teat sales also
Read More
Appointed wholesaler of MAM products, Baby Brands Direct is delighted to share in the news that MAM have won 2 prestigious awards for their products at the Made for Mums ceremony this month.
Managing Director of MAM Lisa Parkhill said ‘’we are delighted with these awards; they are a result of vigorous testing under the strictest
Read More