Hot Wheels is a brand that has stood the test of time, becoming one of the most recognisable names in the toy car industry. Their stylish little model vehicles were first conceptualised in 1968 by Mattel co-owner Elliot Handler, who asked his design team to create model cars that were cooler than anything else on […]
Mattel
Mattel, Inc. is the world’s largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and many more.
Barbie The Movie | Mattel’s Iconic doll | Toys in Stock at Baby Brands Direct
You’ve heard there’s a Barbie movie out right? LOL. BBC News reported Sunday night that Barbie’s debut took in $337m (£293m) worldwide in its opening weekend! Warner Bros confirmed it to be the US, Canada and UK’s biggest film of the year so far (already). The live-action movie, starring Ryan Gosling as Ken and Margot […]
Barbie The Movie | Stock Up On The Toys!
You couldn’t have missed the media excitement and coverage over the Barbie Movie that will release in cinemas on the 21st July 2023. Starring huge Hollywood actors including Margot Robbie and Ryan Gosling, the movie has attracted phenomenal interest. The last in a series of official Warner Bros trailers for the Barbie Movie was released […]
The #ABCs of Dolls, Figures and Playsets
Dolls, figures and playsets is a hugely popular category within the children’s toy sector. The dolls market is set to grow annually by 3.5% until 2023, while according to NPD figures, action figure sales have grown by around 11% in recent years. The appeal of dolls is something that has been with humanity for centuries. […]
NEW Toys by Mattel at Baby Brands Direct
This week’s new arrivals from the largest toy manufacturer in the World include toys under the license: My Garden Baby, Harry Potter, Lightyears & Disney My Garden Baby My Garden Baby represents Mattel’s entry into the classic baby dolls sector of the toddler market. An evergreen line, the dolls are key for little ones to […]
NEW Barbie, Hot Wheels and Mega Bloks Stock
NEW toy arrivals this week for retailers include a selection of new Barbie dolls and accessories, Mega Bloks toy sets, and the Hot Wheels Mega Car Wash! Mega Bloks Construction toys are great for a range of skill development from hand-eye co-ordination to understanding volume. The builidng blocks come in a range of appealing colours […]
Wholesale Promotions on Fashion Forward Toys – Disney and Barbie!
Leading wholesaler of toys and playsets, Baby Brands Direct is offering wholesale customers the chance to make the most of some fantastic promotions throughout July and August. Barbie and Disney are two mammoth names in the children’s toy and entertainment industry, with huge appeal and relevance that has remained strong throughout the past few decades. […]
Celebrate International Women’s Day with Barbie!
There are two reasons to celebrate this coming week! Tuesday 8th March 2022 is International Women’s Day, an annual celebration of the social, economic, cultural, and political achievements of women. The day also raises awareness of and is designed to accelerate women’s equality all over the world. International Women’s Day first began over a century […]
Get 5% OFF Selected Barbie Dolls and Playsets
Leading UK wholesaler, Baby Brands Direct, is offering wholesale customers 5% off selected Barbie products. The offer is running until 30th January 2022 or as long as stocks last, so make sure you get in quick! This is a great opportunity to stock up on some amazing dolls and playsets that kids will love. Barbie […]