Barbie is perhaps the most iconic fashion doll in the world. Loved by little girls all over the world, she was launched in March 1959 and has long been the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years and is now available to buy wholesaler from Baby Brands Direct.
One of the most exciting new additions to the Barbie collection this season is the 'reveal' range, these dolls have to be opened and immersed into water before revealing what colour they are and revealing the motif on their leotard. They also come with accessories in 4 concealed bags! Launched just before Xmas there has
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Earlier this year Barbie announced its partnership with Virgin Atlantic to help in their quest to inspire young ladies that they can be anything and help promote the success of women in aviation. Barbie's first ever career is said to be a model, since then she's had more than 80 careers! Pushing for a 'real
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Just in at Baby Brands Direct from global manufacturer Mattel, are their latest additions for A/W 2019 to their Barbie collection and Harry Potter dolls. The new arrivals are available on the wholesale platform for B2B purchase only at trade price.
Barbie’s real estate continues to boom with her acquiring a private jet this season that
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Mums, Dads, Siblings and friends have undoubtedly at some point had their hair brushed by an enthusiastic and well-meaning child. The Styling Heads manufactured by the Flair group provide an excellent alternative that is pain free and highly engaging for little ones. Tried and tested children of all ages tend to become fascinated in pampering
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The Barbie brand continues its efforts in encouraging marketing
that focuses on the message to girls that they ‘can be anything’.
Last month they published an article relating to the
struggles of supermodel Neelam Gill in entering the fashion industry and
becoming the first British Indian model to make her name on the catwalk. In an
interview with the
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As Barbie enters its 60th year in manufacturing and distributing its iconic doll, founded by businesswoman Ruth Handler, it has been breaking boundaries and sparking imaginations and now brand owner Mattel, has launched several marketing campaigns and gained support around the world in celebrating its cultural phenomena.
On Barbie’s Birthday on the 9th March, the iconic
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Mattel has launched additional lines within their Barbie toy range for spring 2019 that are available now from wholesaler Baby Brands Direct. There are 15 new toys that trade account holders can add to their in store offering from Ken’s clothing accessories to Barbie’s first helicopter. In addition to this, 2019 is a major milestone
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In a recent interview shared by LTW Media with the toy trade, "To get things done, we have to be agile”, the media team interview Richard Dickson, the President and COO of Mattel, who has been leading that charge.
The interview surmises that Mattel’s return to the top of the global toy business is no coincidence
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With the recent notable changes within the toy industry we are excited to have an additional supplier on board – Flair. The company sits within the top 10 UK toy companies and is now owned by an Italian toy giant. The new alliance brings with it brands including Plasticine, Cicciobello and gives us access to
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Barbie is one of the most iconic global brands in existence with sales of over a billion dolls sold worldwide! Founded in 1959, by co-founder of Mattel, Ruth Handler who develop the doll on seeing her daughter’s delight in acting out imaginary events with paper dolls and aptly named the brand after her child’s nickname;
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