Barbie’s 60th Anniversary Marketing Activity

Barbie’s 60th Anniversary Marketing Activity

As Barbie enters its 60th year in manufacturing and distributing its iconic doll, founded by businesswoman Ruth Handler, it has been breaking boundaries and sparking imaginations and now brand owner Mattel, has launched several marketing campaigns and gained support around the world in celebrating its cultural phenomena. On Barbie’s Birthday on the 9th March, the […]