In a recent interview shared by LTW Media with the toy trade, "To get things done, we have to be agile”, the media team interview Richard Dickson, the President and COO of Mattel, who has been leading that charge.
The interview surmises that Mattel’s return to the top of the global toy business is no coincidence
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Construction toys have become an integral part of every child’s toy chest not just for the obvious play value but the hand to eye co-ordination, fine and large motor skill development, visual, creative and spatially development. For more detail on the benefits of construction toys see here.
The popular Mega Bloks range at Baby Brands Direct
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This week we are launching just a couple of wholesale lines from established nursery brands Angelcare, ELC and Mega Bloks.
Firstly, the newest range of Angelcare baby monitors in the market place is now available at Baby Brands Direct. They include the new digital movement and sound monitor (AC115) as well as the digital movement and
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All retailers and parents alike know the importance of play in baby’s development and understanding of the environment around them.
Construction play, while offering staple opportunities for skill development such as use of fine and large motor skills and hand-eye coordination also offers is own avenue of quite unique key benefits.
These include social skills through team
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Spring Summer 2017 sees the launch of many new product lines from Mattel at Baby Brands Direct, across their range of licenses and product categories; all with the top quality and functionality the brand is famous for.
Fisher-Price
A dream come true for retailers and consumers alike; we now have a Pink Fisher-Price Jumperoo! Boasting all the top
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Thomas the Tank Engine has been a well-loved character amongst little ones since the first book by the Reverend W. Awdry was released in 1945. The tales of this little blue engine, his friends and the island of Sodor have inspired and engaged generations of children. Each book, TV episode and film teaches its young viewers the
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Baby Brands Direct now have NEW Mega Bloks Minions items available for our retailers to buy wholesale! These fun, interactive building playsets offer kids entertainment as well as developing hand-eye coordination, sensory skills and teamworking abilities. Each playset has different themes, all of which are taken from aspects of Despicable Me 2 and the Minions
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Kids love building things! As well as being great fun, the process of using building blocks and construction toys stimulates their imagination, their hand-to-eye coordination, their strategic thinking skills - and even their ability to work as a team! Their parents enjoy these toys, as it gives them an excuse to be a big kid
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With the rise of battery operated toys and video games, retailers may be surprised to know that construction toys and building blocks are still a popular buying choice for parents. Surely, kids want something more hi-tech, right? Not necessarily!
As well as giving kids ample opportunity to engage in imaginative play, construction toys can help children develop
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Industry experts under the wholesalers spotlight
It’s the final week before Christmas and our final interview of 2014, so we have a real treat lined up for our readers; this week we’re talking to Mattel’s Key Account Manager, John White. Having worked within the Mattel family for over a decade, it’s safe to say John is
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