The Mother and Baby Awards 2026 winners have been announced and several of our brands and products have won accolades this year! Each product is thoroughly tested by parents and their little ones to find the best items across a wide range of categories! The results reflect the views of real mums and dads (and babies!) so it’s a valuable look into what consumers want […]
We’re pleased to announce that NEW Vital Baby products have arrived at Baby Brands Direct – including the award winning EarthSmart range! This innovative, eco-friendly range just won The Eco Award at the Progressive Preschool 2025 Awards, which were announced this week! The range has also been popular in other awards, such as the Dadsnet 2025 awards where it won Best Sustainable/Eco Product! This range of […]
The Made For Mums 2024 award winners were recently announced and several of the products available at Baby Brands Direct have won accolades in this prestigious award ceremony. Made For Mums picks the best products on the market and gives them to real parents to test and rate. Therefore, the views of actual mums and […]
Award-winning brand, Vital Baby, is boosting their social media presence during January, with several campaigns lined up throughout the month on social media sites such as Facebook and Instagram! A firm favourite with parents, Vital Baby has worked together with influencers and mummy accounts to create a wave of posts that will help their products gain more attention – and thus generate […]
Great news! The shortlist for the Mother and Baby Awards 2024 has been announced! This year, the Mother and Baby Awards is celebrating 30 years of awarding the best products in the nursery and baby industry. The coveted Gold, Silver and Bronze awards are voted for by real parents who have tried and tested the […]
We are delighted to offer an expanded trade range of Vital Baby’s products at Baby Brands Direct to retailers. A multi award winning brand, with 45 years of experience in their armour, they can be relied on to develop innovative, on trend products that consumers want. Silicone weaning products are becoming increasingly popular amongst parents […]
It’s vital that young children get all the nutrients and vitamins they need. Providing toddlers with a healthy balanced diet is essential for ensuring that they grow up big and strong. Weaning is a key stage in a child’s development and one that every parent needs to prepare for. As well as being important […]
Exclusively available through the wholesale channel at Baby Brands Direct, the multi award winning, innovative brand, Vital Baby, is currently available at 10% off trade price. Vital Baby has a heritage and experience of 44 years in the baby industry. Its trusted products are designed for optimal functionality through understanding needs and development at each […]
Protecting their little ones from nasty bacteria, viruses and germs is every parent’s priority. Equipment such as baby bottles, breast pumps, soothers and teats can get dirty quickly – with lingering milk residue, dirt from being dropped and contamination from coming into contact with saliva. As cleaning bottles, soothers and other equipment is a fundamental […]
The Mother & Baby Awards is one of the most prolific award ceremonies within the baby and nursery industry. The awards are managed by Mother & Baby magazine, one of the biggest nursery magazines in the UK. The shortlisted products are tested and reviewed by real parents – so the results can give industry professionals, […]