Elmer the Patchwork Elephant is a children’s picture book series by the British author David McKee. The character has since been turned into a children’s TV series and now features in a wide range of merchandising products including children’s soft toys, books and puzzles.
David McKee, the creator of Elmer was inspired to write the book about the patchwork elephant following a racist incident involving his daughter. While out with his family one day, another family passed them by on the other side of the street and the boy said: 'Look, there's a nigger!' David was shocked and saw
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Elmer has been a childhood icon since the first Elmer book was published in 1989. This cute patchwork elephant was created by author David McKee - who also created Mr Benn and King Rollo! The story introduces the idea of accepting people's differences, as well as the idea that our unique characteristics are what make
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Thursday 3rd March 2016 marks another brilliant World Book Day in the UK and Ireland!
World Book Day is a celebration of reading. It has been designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world. The main aim of World Book Day in the
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Available to buy wholesale from Baby Brands Direct, Rainbow Designs is a brand dedicated to bringing well-loved childhood characters, such as Peter Rabbit, Paddington Bear and Peppa Pig, to life! Their products are made from high-quality, soft and snuggly materials and are beautifully made - the perfect gifts for baby.
Here, we speak with Zara Grindrod, Director
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Industry experts under the wholesalers spotlight
The lead up to Christmas presents a huge opportunity for retailers to optimise seasonal sales by generating excitement around certain brands, one of them being Rainbow Designs, who have a wide range of licensed character soft collectables.
Every year, Rainbow Designs sets out to capture the hearts of children and adults
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As Elmer celebrates his 25th anniversary, the celebrations continue with storytelling events, interviews with creator of the TV Series, David McKee, and many more exciting events. See below for an update on things that are happening in the anniversary year.
The Brand:
Elmer, the colourful patchwork elephant, has been a nursery favourite since his creation in 1989.
Elmer the Book was created by the artist David McKee, author and artist of Mr Bean and King Rollo.
2011 book sales – over 1 million in the UK & 6 million worldwide.
The subtle message, that it is OK to be
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