Elmer the Patchwork Elephant is a children’s picture book series by the British author David McKee. The character has since been turned into a children’s TV series and now features in a wide range of merchandising products including children’s soft toys, books and puzzles.
David McKee, the creator of Elmer was inspired to write the book about the patchwork elephant following a racist incident involving his daughter. While out with his family one day, another family passed them by on the other side of the street and the boy said: 'Look, there's a nigger!' David was shocked and saw
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Elmer has been a childhood icon since the first Elmer book was published in 1989. This cute patchwork elephant was created by author David McKee - who also created Mr Benn and King Rollo! The story introduces the idea of accepting people's differences, as well as the idea that our unique characteristics are what make
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Thursday 3rd March 2016 marks another brilliant World Book Day in the UK and Ireland!
World Book Day is a celebration of reading. It has been designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world. The main aim of World Book Day in the
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Available to buy wholesale from Baby Brands Direct, Rainbow Designs is a brand dedicated to bringing well-loved childhood characters, such as Peter Rabbit, Paddington Bear and Peppa Pig, to life! Their products are made from high-quality, soft and snuggly materials and are beautifully made - the perfect gifts for baby.
Here, we speak with Zara Grindrod, Director
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Industry experts under the wholesalers spotlight
The lead up to Christmas presents a huge opportunity for retailers to optimise seasonal sales by generating excitement around certain brands, one of them being Rainbow Designs, who have a wide range of licensed character soft collectables.
Every year, Rainbow Designs sets out to capture the hearts of children and adults
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The Brand:
Elmer, the colourful patchwork elephant, has been a nursery favourite since his creation in 1989.
Elmer the Book was created by the artist David McKee, author and artist of Mr Bean and King Rollo.
2011 book sales – over 1 million in the UK & 6 million worldwide.
The subtle message, that it is OK to be
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