Elmer the Patchwork Elephant is a children’s picture book series by the British author David McKee. The character has since been turned into a children’s TV series and now features in a wide range of merchandising products including children’s soft toys, books and puzzles.
It’s time once again to celebrate Elmer Day, with this cute multi-coloured elephant’s special day landing on Saturday 27th May! Elmer is one of the most beloved children’s characters, enchanting youngsters from an early age with his story of diversity and self-acceptance. Many children know what it’s like to feel like they’re different from their […]
Rainbow Designs is an enviable company in the design and creation of high quality soft plush toys in leading children’s licenses. Established in 1971, its 50 plus years of hard work and continued achievement has attracted some of the most loved characters to its portfolio. This includes: Peter Rabbit, Paddington, Disney Winnie the Pooh, Disney […]
David McKee, the creator of Elmer was inspired to write the book about the patchwork elephant following a racist incident involving his daughter. While out with his family one day, another family passed them by on the other side of the street and the boy said: ‘Look, there’s a nigger!’ David was shocked and saw […]
Elmer has been a childhood icon since the first Elmer book was published in 1989. This cute patchwork elephant was created by author David McKee – who also created Mr Benn and King Rollo! The story introduces the idea of accepting people’s differences, as well as the idea that our unique characteristics are what make […]
Thursday 3rd March 2016 marks another brilliant World Book Day in the UK and Ireland! World Book Day is a celebration of reading. It has been designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world. The main aim of World Book Day in […]
Available to buy wholesale from Baby Brands Direct, Rainbow Designs is a brand dedicated to bringing well-loved childhood characters, such as Peter Rabbit, Paddington Bear and Peppa Pig, to life! Their products are made from high-quality, soft and snuggly materials and are beautifully made – the perfect gifts for baby. Here, we speak with Zara Grindrod, […]
Industry experts under the wholesalers spotlight The lead up to Christmas presents a huge opportunity for retailers to optimise seasonal sales by generating excitement around certain brands, one of them being Rainbow Designs, who have a wide range of licensed character soft collectables. Every year, Rainbow Designs sets out to capture the hearts of children […]
The Brand: Elmer, the colourful patchwork elephant, has been a nursery favourite since his creation in 1989. Elmer the Book was created by the artist David McKee, author and artist of Mr Bean and King Rollo. 2011 book sales – over 1 million in the UK & 6 million worldwide. The subtle message, that it […]
